Using Pinterest to Grow Your Business

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Using Pinterest to Grow Your Business

  1. 1. Using Pinterest toGrow Your Business Ken Partain
  2. 2. Pinterest for Business About Pinterest Establishing Your Company Presence Optimizing Your Profile, Boards and Pins Amplifying Your Message Analyze and Refine
  3. 3. What is Pinterest? Its a virtual “pinboard” Allows users to visually share and discover new interests by “pinning” images and videos #3 Social Network behind Facebook and Twitter Grew 155% from December 2011 to January 2012 and still growing Fastest Social Media site to 10,000,000 users
  4. 4. About Pinterest Demographics 21M Unique Users – 82% Female - 19% Male 83% Income greater than $50k 61% Have some college 64% Age 35 and over 16:40 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  5. 5. About Pinterest A Few Terms You Should Know Pins – an image or video shared on Pinterest Pinboard – a set of theme-based Pins Pinning – the act of sharing content on Pinterest Repin – reposting someone elses pin
  6. 6. About Pinterest What Users Want Users of Pinterest are looking to share and repin creative ideas and advice High quality images and videos
  7. 7. Establish Your Company Presence The Differences New Terms of Service Specify Business Name Marketing Specific Educational Materials Access to New Features
  8. 8. Establish Your Company Presence Create Your Account
  9. 9. business.pinterest.com
  10. 10. Establish Your Company Presence Some Things to Consider To Convert or Create New Account? Do you already have an account? Do you already have a lot of followers? Does your current account use your business name? Does your current account have lots of business or personal pins and boards?
  11. 11. Establish Your Company Presence Create Your Account Optimize Your Company Profile
  12. 12. Establish Your Company Presence Optimize Your Company Profile Choose Profile Name Select an appropriate username / url Write a compelling description (200 Characters) Upload your logo (Recommended size 600 x 600px) Include your website and link Twitter and Facebook
  13. 13. Establish Your Company Presence Create Your Account Optimize Your Company Profile Create and Optimize Pinboards
  14. 14. Establish Your Company Presence Create Your Account Optimize Your Company Profile Create and Optimize Pinboards Start Pinning
  15. 15. Finding Items to Pin Browse Your Friends Pins Browse by Topic Search Pinterest
  16. 16. Establish Your Company Presence Create Your Account Optimize Your Profile Create and Optimize Pinboards Start Pinning Optimize Your Pins
  17. 17. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  18. 18. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  19. 19. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  20. 20. Recent Additions Group Boards Allow others to post to your boards Invite friends and followers Invite by email Secret Boards You can have up to 3 Plan Events Work on a Project
  21. 21. Make it Easy for Others to Follow and Pin
  22. 22. Amplifying Your Message Pin great images and videos Pin one item per category per hour Pin 5-7am and 5-7pm for the most exposure Encourage followers to like, comment and repin Invite followers to collaborate on certain boards
  23. 23. Pinterest Guidelines Be Respectful Be Authentic Link to Original Source Report Objectionable Content
  24. 24. Analyze and Refine Track Metrics That Matter Pinterest – http://pinterest.com/source/yourdomain.com Pinreach – http://www.pinreach.com Google Analytics
  25. 25. Connect with Us: Ken Partain On Pinterest: http://pinterest.com/kenpartain DiscoverRoundRock on Pinterest: http://pinterest.com/discvrroundrock By email: kenpartain@wemakemarketingeasy.com On Twitter: http://twitter.com/kenpartain On Facebook: http://www.facebook.com/IPGSearchMarketing On LinkedIn: http://www.linkedin/in/kenpartain On Google+: http://EZ.com/IPGGooglePlus
  26. 26. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963
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