Your SlideShare is downloading. ×
Using Pinterest to Grow Your Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Using Pinterest to Grow Your Business

511
views

Published on

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
511
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Pinterest toGrow Your Business Ken Partain
  • 2. Pinterest for Business About Pinterest Establishing Your Company Presence Optimizing Your Profile, Boards and Pins Amplifying Your Message Analyze and Refine
  • 3. What is Pinterest? Its a virtual “pinboard” Allows users to visually share and discover new interests by “pinning” images and videos #3 Social Network behind Facebook and Twitter Grew 155% from December 2011 to January 2012 and still growing Fastest Social Media site to 10,000,000 users
  • 4. About Pinterest Demographics 21M Unique Users – 82% Female - 19% Male 83% Income greater than $50k 61% Have some college 64% Age 35 and over 16:40 Minutes per visithttp://mashable.com/2012/03/09/social-media-demographics/
  • 5. About Pinterest A Few Terms You Should Know Pins – an image or video shared on Pinterest Pinboard – a set of theme-based Pins Pinning – the act of sharing content on Pinterest Repin – reposting someone elses pin
  • 6. About Pinterest What Users Want Users of Pinterest are looking to share and repin creative ideas and advice High quality images and videos
  • 7. Establish Your Company Presence The Differences New Terms of Service Specify Business Name Marketing Specific Educational Materials Access to New Features
  • 8. Establish Your Company Presence Create Your Account
  • 9. business.pinterest.com
  • 10. Establish Your Company Presence Some Things to Consider To Convert or Create New Account? Do you already have an account? Do you already have a lot of followers? Does your current account use your business name? Does your current account have lots of business or personal pins and boards?
  • 11. Establish Your Company Presence Create Your Account Optimize Your Company Profile
  • 12. Establish Your Company Presence Optimize Your Company Profile Choose Profile Name Select an appropriate username / url Write a compelling description (200 Characters) Upload your logo (Recommended size 600 x 600px) Include your website and link Twitter and Facebook
  • 13. Establish Your Company Presence Create Your Account Optimize Your Company Profile Create and Optimize Pinboards
  • 14. Establish Your Company Presence Create Your Account Optimize Your Company Profile Create and Optimize Pinboards Start Pinning
  • 15. Finding Items to Pin Browse Your Friends Pins Browse by Topic Search Pinterest
  • 16. Establish Your Company Presence Create Your Account Optimize Your Profile Create and Optimize Pinboards Start Pinning Optimize Your Pins
  • 17. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  • 18. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  • 19. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html
  • 20. Recent Additions Group Boards Allow others to post to your boards Invite friends and followers Invite by email Secret Boards You can have up to 3 Plan Events Work on a Project
  • 21. Make it Easy for Others to Follow and Pin
  • 22. Amplifying Your Message Pin great images and videos Pin one item per category per hour Pin 5-7am and 5-7pm for the most exposure Encourage followers to like, comment and repin Invite followers to collaborate on certain boards
  • 23. Pinterest Guidelines Be Respectful Be Authentic Link to Original Source Report Objectionable Content
  • 24. Analyze and Refine Track Metrics That Matter Pinterest – http://pinterest.com/source/yourdomain.com Pinreach – http://www.pinreach.com Google Analytics
  • 25. Connect with Us: Ken Partain On Pinterest: http://pinterest.com/kenpartain DiscoverRoundRock on Pinterest: http://pinterest.com/discvrroundrock By email: kenpartain@wemakemarketingeasy.com On Twitter: http://twitter.com/kenpartain On Facebook: http://www.facebook.com/IPGSearchMarketing On LinkedIn: http://www.linkedin/in/kenpartain On Google+: http://EZ.com/IPGGooglePlus
  • 26. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963