Using LinkedIn toGrow Your Business   Ken Partain
LinkedIn for Business       About LinkedIn       Establishing Your Company Presence       Attracting Followers       Engag...
About LinkedIn                Demographics                              150M Registered Users – 50% Female - 50% Male     ...
About LinkedIn      Quality Audience             Purchasing Power             Influential             Educated
About LinkedIn      Professional Context             75% use LinkedIn for business news and             company research  ...
About LinkedIn      What Members Want            An inside look at companies and products            To connect with colle...
Establish Your Company Presence     Create Your Company Page
Establish Your Company Presence     Create Your Company Page            http://learn.linkedin.com/company-pages/          ...
Attract Followers      Complete Profile for All Employees      Link to Company Page      Announce Page in Newsletter or Bl...
Get Active in Groups       Company Page Followers Belong to 13 Times       as Many Groups       Find Groups With Members o...
Engage Followers      Engage with Status Updates            Engages members are 50% more likely to purchase from          ...
Engage Followers      Master 3 Types of Content            Unique – Created by you or someone in your company            L...
Engage Followers      Unique Content            Blog Posts            Company Videos            Interviews with Executives...
Engage Followers      Linked Content            Industry News            Expert Third-party Research            News Cover...
Engage Followers      Sourced Content            Educational or Informational Guest Posts from Partners            LinkedI...
Amplifying Your Message      Like      Share      Comment      Recommend
Amplifying Your Message      Best Practices            Encourage followers to like or comment            Link to best-of l...
Analyze and Refine      Track Metrics That Matter            Follower Stats            Page Stats                Impressio...
Connect with Us:   By email: kenpartain@wemakemarketingeasy.com   On Twitter: http://twitter.com/kenpartain   On Facebook:...
Thank you!         Ken Partainkenpartain@wemakemarketingeasy.com        512-651-2963
Using Linkedin to Grow Your Business
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Using Linkedin to Grow Your Business

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Using Linkedin to Grow Your Business

  1. 1. Using LinkedIn toGrow Your Business Ken Partain
  2. 2. LinkedIn for Business About LinkedIn Establishing Your Company Presence Attracting Followers Engaging with Followers Amplifying Your Message Analyze and Refine
  3. 3. About LinkedIn Demographics 150M Registered Users – 50% Female - 50% Male 71% Income greater than $50k 37% Have some college 50% Have Bachelors or Graduate Degrees 81% Age 35 and overhttp://mashable.com/2012/03/09/social-media-demographics/
  4. 4. About LinkedIn Quality Audience Purchasing Power Influential Educated
  5. 5. About LinkedIn Professional Context 75% use LinkedIn for business news and company research 80% influence business decisions
  6. 6. About LinkedIn What Members Want An inside look at companies and products To connect with colleagues, peers and other professionals Solutions to problems Industry Insights Building personal brand
  7. 7. Establish Your Company Presence Create Your Company Page
  8. 8. Establish Your Company Presence Create Your Company Page http://learn.linkedin.com/company-pages/ Write a Good Description Choose Appropriate Categories Create a Content Plan and Calendar Set up Products & Services Pages
  9. 9. Attract Followers Complete Profile for All Employees Link to Company Page Announce Page in Newsletter or Blog Add Follow Button to Website
  10. 10. Get Active in Groups Company Page Followers Belong to 13 Times as Many Groups Find Groups With Members of Your Ideal Target Audience Post Helpful Content and Questions Support Member Driven Discussions
  11. 11. Engage Followers Engage with Status Updates Engages members are 50% more likely to purchase from the company they are following Keep Status Updates Brief Post once per day to reach the majority of your unique audience. Morning updates receive highest engagement
  12. 12. Engage Followers Master 3 Types of Content Unique – Created by you or someone in your company Linked – Created by a third-party Sourced – Commissioned or co-created
  13. 13. Engage Followers Unique Content Blog Posts Company Videos Interviews with Executives Webinars Events White Papers
  14. 14. Engage Followers Linked Content Industry News Expert Third-party Research News Coverage of Your Company
  15. 15. Engage Followers Sourced Content Educational or Informational Guest Posts from Partners LinkedIn Polls Cross Post from Groups Product Tests Testimonials
  16. 16. Amplifying Your Message Like Share Comment Recommend
  17. 17. Amplifying Your Message Best Practices Encourage followers to like or comment Link to best-of lists Invite customers to recommend your products Post great videos Ask questions that elicit a response Become active in comments
  18. 18. Analyze and Refine Track Metrics That Matter Follower Stats Page Stats Impressions Engagement Rate Amplification Rate Lead Generation Follower Conversion
  19. 19. Connect with Us: By email: kenpartain@wemakemarketingeasy.com On Twitter: http://twitter.com/kenpartain On Facebook: http://www.facebook.com/IPGSearchMarketing On LinkedIn: http://www.linkedin/in/kenpartain On Google+: http://EZ.com/IPGGooglePlus
  20. 20. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963
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