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Online Mastery - Search Engine Optimization
 

Online Mastery - Search Engine Optimization

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The one part of the Social Media Hype that is undeniably true is the fact that we are in the midst of a marketing paradigm shift. Traditional, outbound, push-marketing and broadcast-advertising (which ...

The one part of the Social Media Hype that is undeniably true is the fact that we are in the midst of a marketing paradigm shift. Traditional, outbound, push-marketing and broadcast-advertising (which casts a wide, expensive and generic net in hopes of catching enough fish) is no longer sufficient and oftentimes not relevant. Modern consumers are using internet technologies to drive a shift toward objective, analytical purchasing which necessitates a marketing shift for the entrepreneur.

But, unlike the social media hype, one form of marketing cannot thrive without the others. People buy from people. So, you (the entrepreneur) must still educate unknown consumers and introduce them to your products and your company. At the same time, you have to make your company and your products visible to those customers looking for you online. That is what Search Engine Optimization is all about – being found online and then directing traffic to your website.
Unfortunately, despite its simple sounding purposes, Search Engine Optimization is a very complicated mixture of art, science, and guesswork. Yet, SEO is not a black hole. And with the tools and concepts introduced in this class, the frustrated entrepreneur can learn to understand and take control of Search in order to make better decisions about doing it yourself, hiring someone, or doing nothing.

Presenters:

Ron Hash
Ken Partain

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    Online Mastery - Search Engine Optimization Online Mastery - Search Engine Optimization Presentation Transcript

    • Online Mastery – SEOOnline Strategy Website / Blog Search Engine Optimization Social Media
    • Online Mastery – SEOSearch Engine Optimization What is SEO? Art Science Testing
    • Online Mastery – SEOSearch Engine Optimization Its an Ongoing Process Search Habits Change Search Engines Change
    • Online Mastery – SEOSearch Engine Optimization Primary Objectives: To get found online To drive targeted traffic to your site To increase revenue
    • Online Mastery – SEOSearch Engine Optimization A few terms you should know: SEM = Search Engine Marketing SEO = Search Engine Optimization (natural and organic results) PPC = Pay Per Click (paid results) SERP = Search Engine Results Page
    • Online Mastery – SEOSearch Engine Optimization SEO vs PPC PPC = Short term Turn it on, leads flow Turn it off, leads stop SEO = Long term All efforts build on one another
    • Online Mastery – SEOSearch Engine Optimization How does SEO work? Search Engines Follow Links Search Engines “Read” or Index Pages Search Engines Store and Organize Your Data Search Engines Return the Best Results
    • Online Mastery – SEOSearch Engine Optimization How does SEO work? Over 200 Ranking Signals Proper use of meta tags Strong Content Links
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Title URL Description
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
    • Online Mastery – SEOSearch Engine Optimization Show Some Link Love Inbound – links from related, authoritative sites Internal – links to other pages on your site External – links to related, authoritative sites that dont compete with you
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
    • Online Mastery – SEOSearch Engine Optimization On-page Content Use multiple variations of your keywords Use keywords in headlines Use keywords in image and video file names Add meta information to images and videos Use ALT Text for images
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page Off-page Elements Directories Industry & Related Blogs Photo / Video Sharing
    • Online Mastery – SEOSearch Engine Optimization On-page vs Off-page Off-page Elements Ratings and Review Sites Links and Citations Social Media Sites
    • Online Mastery – SEOSearch Engine Optimization Things to Avoid Keyword Stuffing Buying Links Duplicate Content Digital Sharecropping
    • Online Mastery – SEOMeasuring & Tracking Successes Success Depends on Your Goals Rankings Traffic Engagement Sales
    • Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics
    • Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Referral Traffic Search Traffic # of Keywords driving search traffic
    • Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Visitors Referral Traffic Pageviews Search Traffic Pages per Visit # of Keywords driving Bounce Rate search traffic Average Time on Site
    • Online Mastery – SEOMeasuring & Tracking Successes Google Analytics SEOBook / SEOMoz Raven
    • Online Mastery – SEOQuestions?
    • Online Mastery – SEOConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus