Online Mastery – SEOOnline Strategy    Website / Blog    Search Engine Optimization    Social Media
Online Mastery – SEOSearch Engine Optimization     What is SEO?        Art        Science        Testing
Online Mastery – SEOSearch Engine Optimization     Its an Ongoing Process        Search Habits Change        Search Engine...
Online Mastery – SEOSearch Engine Optimization     Primary Objectives:        To get found online        To drive targeted...
Online Mastery – SEOSearch Engine Optimization     A few terms you should know:        SEM = Search Engine Marketing      ...
Online Mastery – SEOSearch Engine Optimization     SEO vs PPC        PPC = Short term           Turn it on, leads flow    ...
Online Mastery – SEOSearch Engine Optimization     How does SEO work?        Search Engines Follow Links        Search Eng...
Online Mastery – SEOSearch Engine Optimization     How does SEO work?         Over 200 Ranking Signals            Proper u...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        On-page Elements           Title           U...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        On-page Elements           Headlines        ...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        On-page Elements           Headlines        ...
Online Mastery – SEOSearch Engine Optimization     Show Some Link Love           Inbound – links from related, authoritati...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        On-page Elements           Headlines        ...
Online Mastery – SEOSearch Engine Optimization     On-page Content           Use multiple variations of your keywords     ...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        Off-page Elements           Directories     ...
Online Mastery – SEOSearch Engine Optimization     On-page vs Off-page        Off-page Elements           Ratings and Revi...
Online Mastery – SEOSearch Engine Optimization     Things to Avoid            Keyword Stuffing            Buying Links    ...
Online Mastery – SEOMeasuring & Tracking Successes     Success Depends on Your Goals           Rankings           Traffic ...
Online Mastery – SEOMeasuring & Tracking Successes     Google Analytics - google.com/analytics
Online Mastery – SEOMeasuring & Tracking Successes     Google Analytics - google.com/analytics            Direct Traffic  ...
Online Mastery – SEOMeasuring & Tracking Successes     Google Analytics - google.com/analytics            Direct Traffic  ...
Online Mastery – SEOMeasuring & Tracking Successes     Google Analytics     SEOBook / SEOMoz     Raven
Online Mastery – SEOQuestions?
Online Mastery – SEOConnect With the SBDC                      Connect With Ken314 E Highland Mall Blvd                   ...
Online Mastery - Search Engine Optimization
Online Mastery - Search Engine Optimization
Online Mastery - Search Engine Optimization
Online Mastery - Search Engine Optimization
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Online Mastery - Search Engine Optimization

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The one part of the Social Media Hype that is undeniably true is the fact that we are in the midst of a marketing paradigm shift. Traditional, outbound, push-marketing and broadcast-advertising (which casts a wide, expensive and generic net in hopes of catching enough fish) is no longer sufficient and oftentimes not relevant. Modern consumers are using internet technologies to drive a shift toward objective, analytical purchasing which necessitates a marketing shift for the entrepreneur.

But, unlike the social media hype, one form of marketing cannot thrive without the others. People buy from people. So, you (the entrepreneur) must still educate unknown consumers and introduce them to your products and your company. At the same time, you have to make your company and your products visible to those customers looking for you online. That is what Search Engine Optimization is all about – being found online and then directing traffic to your website.
Unfortunately, despite its simple sounding purposes, Search Engine Optimization is a very complicated mixture of art, science, and guesswork. Yet, SEO is not a black hole. And with the tools and concepts introduced in this class, the frustrated entrepreneur can learn to understand and take control of Search in order to make better decisions about doing it yourself, hiring someone, or doing nothing.

Presenters:

Ron Hash
Ken Partain

Published in: Business, Technology, Design
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Online Mastery - Search Engine Optimization

  1. 1. Online Mastery – SEOOnline Strategy Website / Blog Search Engine Optimization Social Media
  2. 2. Online Mastery – SEOSearch Engine Optimization What is SEO? Art Science Testing
  3. 3. Online Mastery – SEOSearch Engine Optimization Its an Ongoing Process Search Habits Change Search Engines Change
  4. 4. Online Mastery – SEOSearch Engine Optimization Primary Objectives: To get found online To drive targeted traffic to your site To increase revenue
  5. 5. Online Mastery – SEOSearch Engine Optimization A few terms you should know: SEM = Search Engine Marketing SEO = Search Engine Optimization (natural and organic results) PPC = Pay Per Click (paid results) SERP = Search Engine Results Page
  6. 6. Online Mastery – SEOSearch Engine Optimization SEO vs PPC PPC = Short term Turn it on, leads flow Turn it off, leads stop SEO = Long term All efforts build on one another
  7. 7. Online Mastery – SEOSearch Engine Optimization How does SEO work? Search Engines Follow Links Search Engines “Read” or Index Pages Search Engines Store and Organize Your Data Search Engines Return the Best Results
  8. 8. Online Mastery – SEOSearch Engine Optimization How does SEO work? Over 200 Ranking Signals Proper use of meta tags Strong Content Links
  9. 9. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Title URL Description
  10. 10. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
  11. 11. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
  12. 12. Online Mastery – SEOSearch Engine Optimization Show Some Link Love Inbound – links from related, authoritative sites Internal – links to other pages on your site External – links to related, authoritative sites that dont compete with you
  13. 13. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
  14. 14. Online Mastery – SEOSearch Engine Optimization On-page Content Use multiple variations of your keywords Use keywords in headlines Use keywords in image and video file names Add meta information to images and videos Use ALT Text for images
  15. 15. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page Off-page Elements Directories Industry & Related Blogs Photo / Video Sharing
  16. 16. Online Mastery – SEOSearch Engine Optimization On-page vs Off-page Off-page Elements Ratings and Review Sites Links and Citations Social Media Sites
  17. 17. Online Mastery – SEOSearch Engine Optimization Things to Avoid Keyword Stuffing Buying Links Duplicate Content Digital Sharecropping
  18. 18. Online Mastery – SEOMeasuring & Tracking Successes Success Depends on Your Goals Rankings Traffic Engagement Sales
  19. 19. Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics
  20. 20. Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Referral Traffic Search Traffic # of Keywords driving search traffic
  21. 21. Online Mastery – SEOMeasuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Visitors Referral Traffic Pageviews Search Traffic Pages per Visit # of Keywords driving Bounce Rate search traffic Average Time on Site
  22. 22. Online Mastery – SEOMeasuring & Tracking Successes Google Analytics SEOBook / SEOMoz Raven
  23. 23. Online Mastery – SEOQuestions?
  24. 24. Online Mastery – SEOConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus
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