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Online Mastery – Managing Technology    Online Strategy        Website / Blog        Search Engine Optimization        Soc...
Online Mastery – Managing Technology    Why?       The Internet is the new Medium       Because its voluntary and permissi...
Online Mastery – Managing Technology    Why?       Yellow Pages are facing extinction       Your prospects are already onl...
Online Mastery – Managing Technology    Online Strategy        Hub & Spoke        Creating Content        Avoid Digital Sh...
Online Mastery – Managing Technology    Online Strategy        Set up an Interactive Website / Blog – Web        Claim Loc...
Online Mastery – Managing Technology    Online Strategy        Social Bookmarking and Sharing – Social        Location Sha...
Online Mastery – Managing Technology    Online Strategy        Rating Sites – Search / Social        Discounts and Coupons...
Online Mastery – Managing Technology    Online Strategy        Website / Blog        Search Engine Optimization        Soc...
Online Mastery – Managing Technology    Website / Blog          Set up Interactive Website / Blog          Search Friendly...
Online Mastery – Managing Technology    Website / Blog          Choosing a Domain Name             Company Name           ...
Online Mastery – Managing Technology    Website / Blog          Hosting             Shared             Virtual Private Ser...
Online Mastery – Managing Technology    Website / Blog          Design & Development             DIY             Template ...
Online Mastery – Managing Technology    Website / Blog          Blogging / Content Management System             WordPress...
Online Mastery – Managing Technology    Website / Blog Questions?
Online Mastery – Managing Technology    Search Engine Optimization         What is SEO?            Art            Science ...
Online Mastery – Managing Technology    Search Engine Optimization         Its an Ongoing Process            Search Habits...
Online Mastery – Managing Technology    Search Engine Optimization         Primary Objectives:            To get found onl...
Online Mastery – Managing Technology    Search Engine Optimization         How does SEO work?             Over 200 Ranking...
Online Mastery – Managing Technology    Search Engine Optimization         SEO vs PPC            PPC = Short term         ...
Online Mastery – Managing Technology    Search Engine Optimization         On-page vs Off-page            On-page Elements...
Online Mastery – Managing Technology    Search Engine Optimization         On-page vs Off-page            On-page Elements...
Online Mastery – Managing Technology    Search Engine Optimization         On-page vs Off-page            Off-page Element...
Online Mastery – Managing Technology    Search Engine Optimization         On-page vs Off-page            Off-page Element...
Online Mastery – Managing Technology    Search Engine Optimization Questions?
Online Mastery – Managing Technology
Online Mastery – Managing Technology    Social Media          What is Social Media?          “Social media is about giving...
Online Mastery – Managing Technology    Social Media          Why Social Media?          People buy from people they know,...
Online Mastery – Managing Technology    Social Media          Why Social Media?          Social Media facilitates:        ...
Online Mastery – Managing Technology    Social Media          A Few Stats             60 Million Facebook updates daily   ...
Online Mastery – Managing Technology    Social Media          A Few Stats             Smart Phones now outsell desktops an...
Online Mastery – Managing Technology    Social Media          The Top 5 Social Networks             Facebook – 847 Million...
Online Mastery – Managing Technology    Social Media          Set Your Positioning             Who are you?             Wh...
Online Mastery – Managing Technology    Social Media          Set Your Positioning          Identify Your Target Audience ...
Online Mastery – Managing Technology    Social Media Best Practices          Be Respectful          Treat networks separat...
Online Mastery – Managing Technology    Social Media Best Practices          Repurpose content          Add personal notes...
Online Mastery – Managing Technology    Social Media Tools & Resources         Buffer         Hootsuite         Tweetdeck ...
Online Mastery – Managing Technology    Social Media Questions?
Online Mastery – Managing Technology    Measuring & Tracking Successes         Success Depends on Your Goals              ...
Online Mastery – Managing Technology    Measuring & Tracking Successes         Google Analytics         SEO Book / SEOMoz ...
Online Mastery – Managing Technology    Questions?
Online Mastery – Managing TechnologyConnect With the SBDC                      Connect With Ken314 E Highland Mall Blvd   ...
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Online Mastery - Managing Technology

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Every 2 to 3 years, a new internet technology emerges that is touted as the “must have” for your small business. Email Marketing, SEO, Conversion, ecommerce, Buzz Marketing, Blogging, Ratings and Reviews, Analytics, Content Marketing, You-Tube, and of course now, it’s all about Social Media.

Yet, as a small business owner, you don’t have the time or resources to chase every technology, much less afford the tedious maintenance it demands. However, whenever you seek help with managing technology, every seminar or consultant begins with the presumption, “oh, you’ve just got to do this.” Do you really? Do you really need to jump on every bandwagon that comes along?

This session will examine the challenges, the perspectives, and the tools that real entrepreneurs need to manage technology within the context of limited time, resources, ability and efficacy. Do you really need to write a weekly blog, pay for SEO, refresh content regularly, monitor yelp and angie’s list, offer online coupons, post updates on Facebook, Twitter, YouTube, Google, LinkedIn, and so on and so forth?

The answer depends on your business model, strategy, and stage of development. Sometimes the answer is “no,” and sometimes the answer is an emphatic “yes.” This class will help you, the real entrepreneur, develop the tools necessary to take charge of technology and stop feeling like a slave to it.

This class is presented by Ken Partain, an online marketing specialist and owner of IPG Search Marketing and Ron Hash, a Business Advisor with the Texas State University Small Business Development Center.

Published in: Business, Technology
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Transcript of "Online Mastery - Managing Technology"

  1. 1. Online Mastery – Managing Technology Online Strategy Website / Blog Search Engine Optimization Social Media
  2. 2. Online Mastery – Managing Technology Why? The Internet is the new Medium Because its voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you
  3. 3. Online Mastery – Managing Technology Why? Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent
  4. 4. Online Mastery – Managing Technology Online Strategy Hub & Spoke Creating Content Avoid Digital Sharecropping
  5. 5. Online Mastery – Managing Technology Online Strategy Set up an Interactive Website / Blog – Web Claim Local Map Listings – Local / Mobile Set up Online Directory Listings – Search / Local Claim Social Media User Names & Profiles – Social Set up Social Networking Profiles – Social
  6. 6. Online Mastery – Managing Technology Online Strategy Social Bookmarking and Sharing – Social Location Sharing – Local / Mobile Content Distribution – Web / Social Video Marketing – Search / Social Press / News Releases – Search
  7. 7. Online Mastery – Managing Technology Online Strategy Rating Sites – Search / Social Discounts and Coupons – Social / Local Paid Directories – Web / Search Email Marketing – Web
  8. 8. Online Mastery – Managing Technology Online Strategy Website / Blog Search Engine Optimization Social Media
  9. 9. Online Mastery – Managing Technology Website / Blog Set up Interactive Website / Blog Search Friendly Mobile Responsive
  10. 10. Online Mastery – Managing Technology Website / Blog Choosing a Domain Name Company Name Location Keywords
  11. 11. Online Mastery – Managing Technology Website / Blog Hosting Shared Virtual Private Server – VPS Dedicated
  12. 12. Online Mastery – Managing Technology Website / Blog Design & Development DIY Template Custom
  13. 13. Online Mastery – Managing Technology Website / Blog Blogging / Content Management System WordPress Joomla Drupal
  14. 14. Online Mastery – Managing Technology Website / Blog Questions?
  15. 15. Online Mastery – Managing Technology Search Engine Optimization What is SEO? Art Science Testing
  16. 16. Online Mastery – Managing Technology Search Engine Optimization Its an Ongoing Process Search Habits Change Search Engines Change
  17. 17. Online Mastery – Managing Technology Search Engine Optimization Primary Objectives: To get found online To drive targeted traffic to your site To increase revenue
  18. 18. Online Mastery – Managing Technology Search Engine Optimization How does SEO work? Over 200 Ranking Signals Proper use of meta tags Strong Content Incoming Links
  19. 19. Online Mastery – Managing Technology Search Engine Optimization SEO vs PPC PPC = Short term Turn it on, leads flow Turn it off, leads stop SEO = Long term All efforts build on one another
  20. 20. Online Mastery – Managing Technology Search Engine Optimization On-page vs Off-page On-page Elements URL Meta Title Meta Description
  21. 21. Online Mastery – Managing Technology Search Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local
  22. 22. Online Mastery – Managing Technology Search Engine Optimization On-page vs Off-page Off-page Elements Directories Industry & Related Blogs Photo / Video Sharing
  23. 23. Online Mastery – Managing Technology Search Engine Optimization On-page vs Off-page Off-page Elements Ratings and Review Sites Links and Citations Social Media Sites
  24. 24. Online Mastery – Managing Technology Search Engine Optimization Questions?
  25. 25. Online Mastery – Managing Technology
  26. 26. Online Mastery – Managing Technology Social Media What is Social Media? “Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
  27. 27. Online Mastery – Managing Technology Social Media Why Social Media? People buy from people they know, like and trust.
  28. 28. Online Mastery – Managing Technology Social Media Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
  29. 29. Online Mastery – Managing Technology Social Media A Few Stats 60 Million Facebook updates daily 200 Million Tweets daily 3 Billion YouTube views daily
  30. 30. Online Mastery – Managing Technology Social Media A Few Stats Smart Phones now outsell desktops and laptops combined Over 2.3 Billion searches per month include local intent
  31. 31. Online Mastery – Managing Technology Social Media The Top 5 Social Networks Facebook – 847 Million Users - 156M in US Twitter – 127 Million Active Users Pinterest – 21 Million Users – 82% Female LinkedIn – 150 Million Users – over 50% degreed Google Plus – 90 Million Users – 71% Male
  32. 32. Online Mastery – Managing Technology Social Media Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better?
  33. 33. Online Mastery – Managing Technology Social Media Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Social Networks Are Best For Your Business
  34. 34. Online Mastery – Managing Technology Social Media Best Practices Be Respectful Treat networks separately Customize your message Update and promote accordingly Help and promote others
  35. 35. Online Mastery – Managing Technology Social Media Best Practices Repurpose content Add personal notes and pictures Dont ignore your audience Dont leave accounts unattended Keep calm when responding to something negative
  36. 36. Online Mastery – Managing Technology Social Media Tools & Resources Buffer Hootsuite Tweetdeck Seesmic SocialMediaExaminer.com
  37. 37. Online Mastery – Managing Technology Social Media Questions?
  38. 38. Online Mastery – Managing Technology Measuring & Tracking Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
  39. 39. Online Mastery – Managing Technology Measuring & Tracking Successes Google Analytics SEO Book / SEOMoz Raven
  40. 40. Online Mastery – Managing Technology Questions?
  41. 41. Online Mastery – Managing TechnologyConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus
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