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Every 2 to 3 years, a new internet technology emerges that is touted as the “must have” for your small business. Email Marketing, SEO, Conversion, ecommerce, Buzz Marketing, Blogging, Ratings and Reviews, Analytics, Content Marketing, You-Tube, and of course now, it’s all about Social Media.
Yet, as a small business owner, you don’t have the time or resources to chase every technology, much less afford the tedious maintenance it demands. However, whenever you seek help with managing technology, every seminar or consultant begins with the presumption, “oh, you’ve just got to do this.” Do you really? Do you really need to jump on every bandwagon that comes along?
This session will examine the challenges, the perspectives, and the tools that real entrepreneurs need to manage technology within the context of limited time, resources, ability and efficacy. Do you really need to write a weekly blog, pay for SEO, refresh content regularly, monitor yelp and angie’s list, offer online coupons, post updates on Facebook, Twitter, YouTube, Google, LinkedIn, and so on and so forth?
The answer depends on your business model, strategy, and stage of development. Sometimes the answer is “no,” and sometimes the answer is an emphatic “yes.” This class will help you, the real entrepreneur, develop the tools necessary to take charge of technology and stop feeling like a slave to it.
This class is presented by Ken Partain, an online marketing specialist and owner of IPG Search Marketing and Ron Hash, a Business Advisor with the Texas State University Small Business Development Center.
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