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Online Mastery - Dynamic Websites
 

Online Mastery - Dynamic Websites

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Your website is the core of your online business presence and marketing strategy. It is your modern-day yellow-page advertisement, your 24-by-7-by-365 face to the world of potential customers, and the ...

Your website is the core of your online business presence and marketing strategy. It is your modern-day yellow-page advertisement, your 24-by-7-by-365 face to the world of potential customers, and the only part of your online business strategy that you control 100%. Yet most entrepreneurs believe that they can build their website once and forget about it.

Nothing could be further from the truth. Like a house, your website must be built well, maintained constantly, and improved periodically. Your website is home base, it is where all other online efforts terminate – the goal of Social/Local/Mobile is to support Search Engine Optimization, and the goal of Search Engine Optimization is to drive potential customers to your website.

Therefore, making the right managerial decisions about your website’s purpose, name, hosting, design, aesthetics, improvements, and so forth is essential to making the right decisions about the future of your business. This class will empower the modern-day entrepreneur with the tools and concepts necessary to create a dynamic and influential website that resides at the core of your online business strategy.

This class is presented by Ken Partain, an online marketing specialist and owner of IPG Search Marketing and Ron Hash, a Business Advisor with the Texas State University Small Business Development Center.

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    Online Mastery - Dynamic Websites Online Mastery - Dynamic Websites Presentation Transcript

    • Online Mastery – Dynamic Websites Online Strategy Website / Blog Search Engine Optimization Social Media
    • Online Mastery – Dynamic Websites Why? The Internet is the new Medium Because its voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you
    • Online Mastery – Dynamic Websites Why? Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent
    • Online Mastery – Dynamic Websites Online Strategy Hub & Spoke Creating Content Avoid Digital Sharecropping
    • Online Mastery – Dynamic Websites Website / Blog Set up Interactive Website / Blog Search Friendly Mobile Responsive
    • Online Mastery – Dynamic Websites Website / Blog What is the purpose? Lead Generation Education / Training Membership Ecommerce
    • Online Mastery – Dynamic Websites Website / Blog Choosing a Domain Name Company Name Location Keywords
    • Online Mastery – Dynamic Websites Website / Blog Hosting Shared Virtual Private Server – VPS Dedicated
    • Online Mastery – Dynamic Websites Website / Blog Design & Development DIY Template Custom
    • Online Mastery – Dynamic Websites Website / Blog Blogging / Content Management System WordPress - #1 Open Source CMS
    • Online Mastery – Dynamic Websites Website / Blog What is a blog? “A type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” Darren Rowse – Problogger.netSource: http://www.problogger.net/archives/2005/02/05/what-is-a-blog/
    • Online Mastery – Dynamic Websites Website / Blog Why should you have a blog? Conversation Education Marketing Rankings
    • Online Mastery – Dynamic Websites Website / Blog Blog Components Content Comments Archives Feeds
    • Online Mastery – Dynamic Websites Website / Blog What to Write About Lists Reviews How-to Regular Features Tell a Story Local Events Interviews
    • Online Mastery – Dynamic Websites Website / Blog Creating Content Create a Keyword List Set up Alerts Subscribe to Related Blogs Piggy-back on Major News
    • Online Mastery – Dynamic Websites Website / Blog Creating Content Use User Generated Content Invite Others to Guest Post
    • Online Mastery – Dynamic Websites Website / Blog Optimizing Your Content Make Navigation Easy Create Keyword-rich Content Post Regularly Include Links
    • Online Mastery – Dynamic Websites Website / Blog Show Some Link Love Inbound – links from related, authoritative sites Internal – links to other pages on your site External – links to related, authoritative sites that dont compete with you
    • Online Mastery – Dynamic Websites Website / Blog Connecting With Your Audience Be Human Engage and Reply to Comments Dont use Corporate Jargon Give Visitors a Reason to Return
    • Online Mastery – Dynamic Websites Website / Blog Promoting Your Blog Comment on Related Blogs Submit to Blog Directories Share on Social Media Network with Other Local and Industry Bloggers
    • Online Mastery – Dynamic Websites Measuring & Tracking Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
    • Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics
    • Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Referral Traffic Search Traffic # of Keywords driving search traffic
    • Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Visitors Referral Traffic Pageviews Search Traffic Pages per Visit # of Keywords driving Bounce Rate search traffic Average Time on Site
    • Online Mastery – Dynamic Websites Questions?
    • Online Mastery – Dynamic WebsitesConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus