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Online Mastery – Dynamic Websites  Online Strategy      Website / Blog      Search Engine Optimization      Social Media
Online Mastery – Dynamic Websites  Why?     The Internet is the new Medium     Because its voluntary and permission based ...
Online Mastery – Dynamic Websites  Why?     Yellow Pages are facing extinction     Your prospects are already online     O...
Online Mastery – Dynamic Websites  Online Strategy      Hub & Spoke      Creating Content      Avoid Digital Sharecropping
Online Mastery – Dynamic Websites  Website / Blog        Set up Interactive Website / Blog        Search Friendly        M...
Online Mastery – Dynamic Websites  Website / Blog        What is the purpose?               Lead Generation               ...
Online Mastery – Dynamic Websites  Website / Blog        Choosing a Domain Name           Company Name           Location ...
Online Mastery – Dynamic Websites  Website / Blog        Hosting           Shared           Virtual Private Server – VPS  ...
Online Mastery – Dynamic Websites  Website / Blog        Design & Development           DIY           Template           C...
Online Mastery – Dynamic Websites  Website / Blog        Blogging / Content Management System              WordPress - #1 ...
Online Mastery – Dynamic Websites              Website / Blog                               What is a blog?               ...
Online Mastery – Dynamic Websites  Website / Blog        Why should you have a blog?              Conversation            ...
Online Mastery – Dynamic Websites  Website / Blog        Blog Components              Content              Comments       ...
Online Mastery – Dynamic Websites  Website / Blog        What to Write About               Lists          Reviews         ...
Online Mastery – Dynamic Websites  Website / Blog        Creating Content               Create a Keyword List             ...
Online Mastery – Dynamic Websites  Website / Blog        Creating Content               Use User Generated Content        ...
Online Mastery – Dynamic Websites  Website / Blog        Optimizing Your Content               Make Navigation Easy       ...
Online Mastery – Dynamic Websites  Website / Blog        Show Some Link Love              Inbound – links from related, au...
Online Mastery – Dynamic Websites  Website / Blog        Connecting With Your Audience              Be Human              ...
Online Mastery – Dynamic Websites  Website / Blog        Promoting Your Blog              Comment on Related Blogs        ...
Online Mastery – Dynamic Websites  Measuring & Tracking Successes       Success Depends on Your Goals             Follower...
Online Mastery – Dynamic Websites  Measuring & Tracking Successes       Google Analytics - google.com/analytics
Online Mastery – Dynamic Websites  Measuring & Tracking Successes       Google Analytics - google.com/analytics           ...
Online Mastery – Dynamic Websites  Measuring & Tracking Successes       Google Analytics - google.com/analytics           ...
Online Mastery – Dynamic Websites  Questions?
Online Mastery – Dynamic WebsitesConnect With the SBDC                      Connect With Ken314 E Highland Mall Blvd      ...
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Online Mastery - Dynamic Websites

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Your website is the core of your online business presence and marketing strategy. It is your modern-day yellow-page advertisement, your 24-by-7-by-365 face to the world of potential customers, and the only part of your online business strategy that you control 100%. Yet most entrepreneurs believe that they can build their website once and forget about it.

Nothing could be further from the truth. Like a house, your website must be built well, maintained constantly, and improved periodically. Your website is home base, it is where all other online efforts terminate – the goal of Social/Local/Mobile is to support Search Engine Optimization, and the goal of Search Engine Optimization is to drive potential customers to your website.

Therefore, making the right managerial decisions about your website’s purpose, name, hosting, design, aesthetics, improvements, and so forth is essential to making the right decisions about the future of your business. This class will empower the modern-day entrepreneur with the tools and concepts necessary to create a dynamic and influential website that resides at the core of your online business strategy.

This class is presented by Ken Partain, an online marketing specialist and owner of IPG Search Marketing and Ron Hash, a Business Advisor with the Texas State University Small Business Development Center.

Published in: Business, Technology, Design
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Transcript of "Online Mastery - Dynamic Websites"

  1. 1. Online Mastery – Dynamic Websites Online Strategy Website / Blog Search Engine Optimization Social Media
  2. 2. Online Mastery – Dynamic Websites Why? The Internet is the new Medium Because its voluntary and permission based Massive Shift from Outbound to Inbound Marketing Even when referred, people will Google you before doing business with you
  3. 3. Online Mastery – Dynamic Websites Why? Yellow Pages are facing extinction Your prospects are already online Over 17 Billion searches per month in the US 97% of all searches for products and services begin online Over 20% of all searches include local intent
  4. 4. Online Mastery – Dynamic Websites Online Strategy Hub & Spoke Creating Content Avoid Digital Sharecropping
  5. 5. Online Mastery – Dynamic Websites Website / Blog Set up Interactive Website / Blog Search Friendly Mobile Responsive
  6. 6. Online Mastery – Dynamic Websites Website / Blog What is the purpose? Lead Generation Education / Training Membership Ecommerce
  7. 7. Online Mastery – Dynamic Websites Website / Blog Choosing a Domain Name Company Name Location Keywords
  8. 8. Online Mastery – Dynamic Websites Website / Blog Hosting Shared Virtual Private Server – VPS Dedicated
  9. 9. Online Mastery – Dynamic Websites Website / Blog Design & Development DIY Template Custom
  10. 10. Online Mastery – Dynamic Websites Website / Blog Blogging / Content Management System WordPress - #1 Open Source CMS
  11. 11. Online Mastery – Dynamic Websites Website / Blog What is a blog? “A type of website that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.” Darren Rowse – Problogger.netSource: http://www.problogger.net/archives/2005/02/05/what-is-a-blog/
  12. 12. Online Mastery – Dynamic Websites Website / Blog Why should you have a blog? Conversation Education Marketing Rankings
  13. 13. Online Mastery – Dynamic Websites Website / Blog Blog Components Content Comments Archives Feeds
  14. 14. Online Mastery – Dynamic Websites Website / Blog What to Write About Lists Reviews How-to Regular Features Tell a Story Local Events Interviews
  15. 15. Online Mastery – Dynamic Websites Website / Blog Creating Content Create a Keyword List Set up Alerts Subscribe to Related Blogs Piggy-back on Major News
  16. 16. Online Mastery – Dynamic Websites Website / Blog Creating Content Use User Generated Content Invite Others to Guest Post
  17. 17. Online Mastery – Dynamic Websites Website / Blog Optimizing Your Content Make Navigation Easy Create Keyword-rich Content Post Regularly Include Links
  18. 18. Online Mastery – Dynamic Websites Website / Blog Show Some Link Love Inbound – links from related, authoritative sites Internal – links to other pages on your site External – links to related, authoritative sites that dont compete with you
  19. 19. Online Mastery – Dynamic Websites Website / Blog Connecting With Your Audience Be Human Engage and Reply to Comments Dont use Corporate Jargon Give Visitors a Reason to Return
  20. 20. Online Mastery – Dynamic Websites Website / Blog Promoting Your Blog Comment on Related Blogs Submit to Blog Directories Share on Social Media Network with Other Local and Industry Bloggers
  21. 21. Online Mastery – Dynamic Websites Measuring & Tracking Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
  22. 22. Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics
  23. 23. Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Referral Traffic Search Traffic # of Keywords driving search traffic
  24. 24. Online Mastery – Dynamic Websites Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Visitors Referral Traffic Pageviews Search Traffic Pages per Visit # of Keywords driving Bounce Rate search traffic Average Time on Site
  25. 25. Online Mastery – Dynamic Websites Questions?
  26. 26. Online Mastery – Dynamic WebsitesConnect With the SBDC Connect With Ken314 E Highland Mall Blvd Phone - 512-651-2963Suite 304Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.comPhone – 512-610-0996 Website – WeMakeMarketingEasy.comWebsite – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketingFacebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartainTwitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartainYouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus
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