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Your website is the core of your online business presence and marketing strategy. It is your modern-day yellow-page advertisement, your 24-by-7-by-365 face to the world of potential customers, and the only part of your online business strategy that you control 100%. Yet most entrepreneurs believe that they can build their website once and forget about it.
Nothing could be further from the truth. Like a house, your website must be built well, maintained constantly, and improved periodically. Your website is home base, it is where all other online efforts terminate – the goal of Social/Local/Mobile is to support Search Engine Optimization, and the goal of Search Engine Optimization is to drive potential customers to your website.
Therefore, making the right managerial decisions about your website’s purpose, name, hosting, design, aesthetics, improvements, and so forth is essential to making the right decisions about the future of your business. This class will empower the modern-day entrepreneur with the tools and concepts necessary to create a dynamic and influential website that resides at the core of your online business strategy.
This class is presented by Ken Partain, an online marketing specialist and owner of IPG Search Marketing and Ron Hash, a Business Advisor with the Texas State University Small Business Development Center.