How to Get the Most Out of Your WordPress Website

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http://www.wemakemarketingeasy.com These are the slides from our Brown Bag Lunch presentation today at the Round Rock Chamber of Commerce.

http://www.wemakemarketingeasy.com These are the slides from our Brown Bag Lunch presentation today at the Round Rock Chamber of Commerce.

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Transcript

  • 1. How To Get The MOSTOut of Your WordPress Website Ken Partain
  • 2. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  • 3. How To Get The MOST Out of Your WordPress WebsiteAgenda Why WordPress The WordPress Economy Improving Your Websites Security Recommended Plugins to Extend Functionality Creating an Editorial Calendar Optimizing Your Content Posting & Sharing Your Content Tracking Your Success
  • 4. How To Get The MOST Out of Your WordPress WebsiteWhy WordPress Open Source Easy to Use Search Friendly Content Separate from Appearance Very Popular
  • 5. How To Get The MOST Out of Your WordPress WebsiteThe WordPress Economy Framework Developers Theme Developers Plugin Developers Website Developers Coaches / Consultants
  • 6. How To Get The MOST Out of Your WordPress WebsiteImproving Your Websites Security Change Admin User Use Strong User Names and Passwords Schedule Regular Backups Update Core and Plugins Regularly
  • 7. How To Get The MOST Out of Your WordPress WebsiteOur Recommended Plugins Analytics – Google Analyticator Appearance – WP Google Fonts and WPTouch Backup – BackUpWordPress and/or WordPress Backup to Dropbox Caching – W3 Total Cache (advanced)
  • 8. How To Get The MOST Out of Your WordPress WebsiteOur Recommended Plugins Commenting – Disqus Engagement - Efficient Related Posts or Yet Another Related Posts Forms – Contact Form 7 or Gravity Forms Security – Better WP Security (advanced)
  • 9. How To Get The MOST Out of Your WordPress WebsiteOur Recommended Plugins SEO – WordPress SEO by Yoast Social – DiggDigg and Pinterest “Pin it” Lite Spam – Akismet Tutorials - WP101
  • 10. How To Get The MOST Out of Your WordPress WebsiteCreating an Editorial Calendar List Top 5-10 Categories Review Industry Calendar for next 6 months Review Local Calendar for next 6 months Set up Alerts for Categories, Keywords and Competition
  • 11. How To Get The MOST Out of Your WordPress WebsiteOptimizing Your Content Privacy – Allow Search Engines to Index Permalinks – Set to Post Name Set Meta Title and Description Optimize Image and Video Meta Information Include links to other posts and pages within content
  • 12. How To Get The MOST Out of Your WordPress WebsitePosting & Sharing Your Content Publishing – Public or Private Sharing Facebook Twitter LinkedIn Google+ Pinterest
  • 13. How To Get The MOST Out of Your WordPress WebsiteTracking Your Success Google Analytics www.google.com/analytics/ Google Webmaster Tools www.google.com/webmasters/tools/
  • 14. Questions?
  • 15. Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  • 16. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963