Developing An Online Narrative
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Developing An Online Narrative

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These slides are from a presentation I did for the Williamson County Association of Realtors' Tech Tune-up.

These slides are from a presentation I did for the Williamson County Association of Realtors' Tech Tune-up.

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Developing An Online Narrative Developing An Online Narrative Presentation Transcript

  • Developing an Online Narrative Ken Partain
  • Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  • Agenda
  • Agenda Your Story
  • Agenda Your Story What is Social Media?
  • Agenda Your Story What is Social Media? Why Social Media?
  • Agenda Your Story What is Social Media? Why Social Media? Have a Plan
  • Agenda Your Story What is Social Media? Why Social Media? Have a Plan Creating Content
  • Agenda Top 5 Social Networks
  • Agenda Top 5 Social Networks Best Practices
  • Agenda Top 5 Social Networks Best Practices Tools & Resources
  • Agenda Top 5 Social Networks Best Practices Tools & Resources Measuring Your Success
  • Your Story
  • Your Story Set Your Positioninghttp://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Who are you?http://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Who are you? What do you do?http://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Who are you? What do you do? Why does it matter?http://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Who are you? What do you do? Why does it matter? Why are you better?http://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Identify Your Target Audiencehttp://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customershttp://www.entrepreneur.com/video/223199
  • Your Story Set Your Positioning Identify Your Target Audience Create Personas for Your Customers Determine Which Networks are Best for Youhttp://www.entrepreneur.com/video/223199
  • What is Social Media?
  • What is Social Media? “Social media is about giving you an alternate channel to connect with new or existing customers, demonstrate your expertise, solve problems, or promote products with the goal of providing customer service, building loyalty, and making sales.” - Michael Gray
  • Why Social Media?
  • Why Social Media? People buy from people they Know, Like and Trust
  • Why Social Media? Social Media facilitates:
  • Why Social Media? Social Media facilitates: Know – Awareness
  • Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement
  • Why Social Media? Social Media facilitates: Know – Awareness Like – Engagement Trust – Transaction / Purchase / Referral
  • Have a Plan
  • Have a Plan Hub & Spoke
  • Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
  • Icon Source - http://www.digitalsurgeons.com/blog/design/social-media-icon-set/
  • Creating Content (or what to write about and share?)
  • Creating Content (or what to write about and share?) New Restaurants, Shops and Developments
  • Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos
  • Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events
  • Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News
  • Creating Content (or what to write about and share?) New Restaurants, Shops and Developments Pictures and Videos Local Events Local News Check-ins
  • The Top 5 Social Networks
  • The Top 5 Social Networks Facebook
  • The Top 5 Social Networks Facebook Twitter
  • The Top 5 Social Networks Facebook Twitter Pinterest
  • The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn
  • The Top 5 Social Networks Facebook Twitter Pinterest LinkedIn Google+
  • Best Practices
  • Best PracticesBe Respectful
  • Best PracticesBe RespectfulTreat networks separately
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your message
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordingly
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote others
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose content
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and pictures
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audience
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattended
  • Best PracticesBe RespectfulTreat networks separatelyCustomize your messageUpdate and promote accordinglyHelp and promote othersRepurpose contentAdd personal notes and picturesDont ignore your audienceDont leave accounts unattendedKeep calm when responding to something negative
  • Tools & Resources
  • Tools & Resources Buffer
  • Tools & Resources Buffer Hootsuite
  • Tools & Resources Buffer Hootsuite Tweetdeck
  • Tools & Resources Buffer Hootsuite Tweetdeck Seesmic
  • Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics
  • Tools & Resources Buffer Hootsuite Tweetdeck Seesmic Google Analytics SocialMediaExaminer.com
  • Measuring Your Successes
  • Measuring Your Successes Success Depends on Your Goals
  • Measuring Your Successes Success Depends on Your Goals Followers Pins Likes Shares Mentions Website Traffic Reach Website Engagement Retweets Sales
  • Questions?
  • Connect With Me Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  • Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963