• Like
Ken  Gibson  Social  Media Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Ken Gibson Social Media Presentation

  • 716 views
Published

A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
716
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Not a direct selling tool. It is an enhancement for what you already do.
  • upload photo from class – write status of what I’m doing.  Does my facebook look sale - zie? Did I just let people know what I do? Am I now viewed as an expert?

Transcript

  • 1. TWITTER WHAT ?
    An Introduction to
    Social Media Marketing
    By Ken Gibson
    Gibson Enterprises
  • 2. Want to learn how to promote your business with facebook and LinkedIn and Twitter?
  • 3. (Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter
  • 4. Help People Find You Online
  • 5. Encourage others to KNOW, LIKE and TRUST you.
    (even if they’ve never met you)
    PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST
  • 6. Brand You as an Expert –The “Go-T0” Person for what you do
  • 7. Lead People to your Products and Services
    So they can contact you or visit your website
  • 8. MAKE A SALE!
    JUST SOLD
  • 9. Or Just Improve Your Relationships!
  • 10. Leading Viewers to Your Website
    SEO
    Search Engine Optimization
    Coding
    Design
    Organization
    Key Words
    Site Map
    Register w/ Search Engines
    SEM
    Search Engine Marketing
    Pay per click
    Paid advertising
    Social Media Strategies
    DIY Online Marketing Strategies
    Article Marketing
    Blogs
    Event Posting
    Newsletters
    Viral Marketing
    Wikis
    Flickr
    iTunes
    YouTube
    SEO (Search Engine Optimization) SEM (Search Engine Marketing)
    Your WEBSITE
  • 11. Remember when fax machines arrived ?
    Your first cell phone ?
    Your first Email account?
    The Worldwide Web
    These technology innovations changed our world – how we communicate, how we market our business
    Social media is even bigger-more, faster
    Bill Gates’ book – Business at the Speed of Thought
    A Point of View from a Veteran
  • 12. What’s Changed ?
  • 13. Statistics of who’s using it:
    Facebook : over 300 million, over 22 million on it at this moment – doing what ?
    LinkedIn – over 18 million professionals and business people - connecting
    Twitter – over 18 million now, less than ½ million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ?
    Over 300 million people using these sites
    Some Statistics
  • 14. Where’s the Action ?
    Twitter
    Facebook
    MySpace
    Twitter
  • 15. Where’s the Action ?
    Twitter
  • 16. Where’s the Action ?
  • 17. Who’s Talking Online ?
  • 18. Do Buyers Use Social Media ?
  • 19. More than 300 million users
    More than 120 million users log on to Facebook at least once each day
    More than two-thirds of Facebook users are outside of college
    The fastest growing demographic is those 35 years old and older
    Facebook Stats
  • 20. Average user has 120 friends on the site
    More than 5 billion minutes are spent on Facebook each day (worldwide)
    More than 30 million users update their status at least once each day
    More than 8 million users become fans of Pages each day
  • 21. More than 1 billion photos uploaded to the site each month
    More than 10 million videos uploaded each month
    More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
    More than 2.5 million events created each month
    More than 45 million active user groups exist on the site
  • 22. Profile – business casual, real people
    Network – those connected to you here
    Friends - connections on personal page
    Fans – connections on business page
    Status – what you’re doing
    News Feed – the activity posts
    Wall-your posts and others
    Pages – personal and business/fan pages
    Groups-targeting again by keywords
    Events
    Facebook Lingo
  • 23. Overview of LinkedIn
    Your profile-they’ll go here to check you out
    What are groups and why should you join?
    Groups are a key to using LI
    Target groups by keywords
    Join, listen, learn, share
    LinkedIn – Your professional credibility page
  • 24. Overview of Twitter – a messaging platform
    and a Business Driver
    Your profile – brief but engaging
    How to target and search and why should you join? (Twellow)
    An internet domain in your name, for free, forever ?
    How to manage the info (Tweetdeck or Hootsuite)
    More tools – tinyurl.com
    Twitter
  • 25. Leads groups
    Business Networking Groups
    Chambers of Commerce
    Why bother ?
    It’s all about relationships
    Real- life Networking
  • 26. 10 Steps to Build Business
    Make sure you are positioned with a good website.
    Have a strategy and action plan.
    Target your market.
    Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter).
    Develop a suitable profile for each.
    Search contacts and groups.
    Join, listen and learn.
    Follow, invite.
    Contribute
    Get a coach and evaluate, expand
  • 27. How much time do I need to spend
  • 28. Now Get Out There and Build Your Network and Market!
  • 29. There is Help !
  • 30. 1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one
    Details at www.meetup.com, search Denver Social Media Marketing
    2. Two-hour hands-on –Each Site
    3. One-on-One coaching
    This help is available in person on-site or by webinar
    Social Media Marketing Workshops