Ken Gibson Social Media Presentation

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A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

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  • Not a direct selling tool. It is an enhancement for what you already do.
  • upload photo from class – write status of what I’m doing.  Does my facebook look sale - zie? Did I just let people know what I do? Am I now viewed as an expert?
  • Ken Gibson Social Media Presentation

    1. 1. TWITTER WHAT ?<br />An Introduction to <br />Social Media Marketing<br />By Ken Gibson<br />Gibson Enterprises<br />
    2. 2. Want to learn how to promote your business with facebook and LinkedIn and Twitter? <br />
    3. 3. (Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter <br />
    4. 4. Help People Find You Online<br />
    5. 5. Encourage others to KNOW, LIKE and TRUST you.<br />(even if they’ve never met you) <br />PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST<br />
    6. 6. Brand You as an Expert –The “Go-T0” Person for what you do<br />
    7. 7. Lead People to your Products and Services <br />So they can contact you or visit your website<br />
    8. 8. MAKE A SALE! <br />JUST SOLD<br />
    9. 9. Or Just Improve Your Relationships!<br />
    10. 10. Leading Viewers to Your Website<br />SEO<br />Search Engine Optimization<br />Coding<br />Design<br />Organization<br />Key Words<br />Site Map<br />Register w/ Search Engines<br />SEM<br />Search Engine Marketing<br />Pay per click<br />Paid advertising<br />Social Media Strategies<br />DIY Online Marketing Strategies<br />Article Marketing<br />Blogs<br />Event Posting<br />Newsletters<br />Viral Marketing<br />Wikis<br />Flickr<br />iTunes<br />YouTube<br />SEO (Search Engine Optimization) SEM (Search Engine Marketing)<br />Your WEBSITE<br />
    11. 11. Remember when fax machines arrived ?<br />Your first cell phone ?<br />Your first Email account?<br />The Worldwide Web<br />These technology innovations changed our world – how we communicate, how we market our business<br />Social media is even bigger-more, faster<br />Bill Gates’ book – Business at the Speed of Thought<br />A Point of View from a Veteran<br />
    12. 12. What’s Changed ?<br />
    13. 13. Statistics of who’s using it:<br />Facebook : over 300 million, over 22 million on it at this moment – doing what ?<br />LinkedIn – over 18 million professionals and business people - connecting<br />Twitter – over 18 million now, less than ½ million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ?<br />Over 300 million people using these sites<br />Some Statistics <br />
    14. 14. Where’s the Action ?<br />Twitter<br />Facebook<br />MySpace<br />Twitter<br />
    15. 15. Where’s the Action ?<br />Twitter<br />
    16. 16. Where’s the Action ?<br />
    17. 17. Who’s Talking Online ?<br />
    18. 18. Do Buyers Use Social Media ?<br />
    19. 19. More than 300 million users <br />More than 120 million users log on to Facebook at least once each day <br />More than two-thirds of Facebook users are outside of college <br />The fastest growing demographic is those 35 years old and older <br />Facebook Stats<br />
    20. 20. Average user has 120 friends on the site <br />More than 5 billion minutes are spent on Facebook each day (worldwide) <br />More than 30 million users update their status at least once each day <br />More than 8 million users become fans of Pages each day <br />
    21. 21. More than 1 billion photos uploaded to the site each month <br />More than 10 million videos uploaded each month <br />More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week <br />More than 2.5 million events created each month <br />More than 45 million active user groups exist on the site <br />
    22. 22. Profile – business casual, real people<br />Network – those connected to you here<br />Friends - connections on personal page<br />Fans – connections on business page<br />Status – what you’re doing<br />News Feed – the activity posts<br />Wall-your posts and others<br />Pages – personal and business/fan pages<br />Groups-targeting again by keywords<br />Events<br />Facebook Lingo<br />
    23. 23. Overview of LinkedIn<br />Your profile-they’ll go here to check you out<br />What are groups and why should you join?<br />Groups are a key to using LI<br />Target groups by keywords<br />Join, listen, learn, share<br />LinkedIn – Your professional credibility page<br />
    24. 24. Overview of Twitter – a messaging platform<br /> and a Business Driver<br />Your profile – brief but engaging<br />How to target and search and why should you join? (Twellow)<br />An internet domain in your name, for free, forever ?<br />How to manage the info (Tweetdeck or Hootsuite)<br />More tools – tinyurl.com <br />Twitter<br />
    25. 25. Leads groups<br />Business Networking Groups<br />Chambers of Commerce<br />Why bother ?<br />It’s all about relationships<br />Real- life Networking<br />
    26. 26. 10 Steps to Build Business<br />Make sure you are positioned with a good website.<br />Have a strategy and action plan.<br />Target your market.<br />Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter).<br />Develop a suitable profile for each.<br />Search contacts and groups.<br />Join, listen and learn.<br />Follow, invite.<br />Contribute<br />Get a coach and evaluate, expand<br />
    27. 27. How much time do I need to spend <br />
    28. 28. Now Get Out There and Build Your Network and Market!<br />
    29. 29. There is Help !<br />
    30. 30. 1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one<br />Details at www.meetup.com, search Denver Social Media Marketing<br />2. Two-hour hands-on –Each Site <br />3. One-on-One coaching<br />This help is available in person on-site or by webinar<br />Social Media Marketing Workshops<br />

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