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Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
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Ken Gibson Social Media Presentation

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A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

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  • Not a direct selling tool. It is an enhancement for what you already do.
  • upload photo from class – write status of what I’m doing.  Does my facebook look sale - zie? Did I just let people know what I do? Am I now viewed as an expert?
  • Transcript

    • 1. TWITTER WHAT ?<br />An Introduction to <br />Social Media Marketing<br />By Ken Gibson<br />Gibson Enterprises<br />
    • 2. Want to learn how to promote your business with facebook and LinkedIn and Twitter? <br />
    • 3. (Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter <br />
    • 4. Help People Find You Online<br />
    • 5. Encourage others to KNOW, LIKE and TRUST you.<br />(even if they’ve never met you) <br />PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST<br />
    • 6. Brand You as an Expert –The “Go-T0” Person for what you do<br />
    • 7. Lead People to your Products and Services <br />So they can contact you or visit your website<br />
    • 8. MAKE A SALE! <br />JUST SOLD<br />
    • 9. Or Just Improve Your Relationships!<br />
    • 10. Leading Viewers to Your Website<br />SEO<br />Search Engine Optimization<br />Coding<br />Design<br />Organization<br />Key Words<br />Site Map<br />Register w/ Search Engines<br />SEM<br />Search Engine Marketing<br />Pay per click<br />Paid advertising<br />Social Media Strategies<br />DIY Online Marketing Strategies<br />Article Marketing<br />Blogs<br />Event Posting<br />Newsletters<br />Viral Marketing<br />Wikis<br />Flickr<br />iTunes<br />YouTube<br />SEO (Search Engine Optimization) SEM (Search Engine Marketing)<br />Your WEBSITE<br />
    • 11. Remember when fax machines arrived ?<br />Your first cell phone ?<br />Your first Email account?<br />The Worldwide Web<br />These technology innovations changed our world – how we communicate, how we market our business<br />Social media is even bigger-more, faster<br />Bill Gates’ book – Business at the Speed of Thought<br />A Point of View from a Veteran<br />
    • 12. What’s Changed ?<br />
    • 13. Statistics of who’s using it:<br />Facebook : over 300 million, over 22 million on it at this moment – doing what ?<br />LinkedIn – over 18 million professionals and business people - connecting<br />Twitter – over 18 million now, less than ½ million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ?<br />Over 300 million people using these sites<br />Some Statistics <br />
    • 14. Where’s the Action ?<br />Twitter<br />Facebook<br />MySpace<br />Twitter<br />
    • 15. Where’s the Action ?<br />Twitter<br />
    • 16. Where’s the Action ?<br />
    • 17. Who’s Talking Online ?<br />
    • 18. Do Buyers Use Social Media ?<br />
    • 19. More than 300 million users <br />More than 120 million users log on to Facebook at least once each day <br />More than two-thirds of Facebook users are outside of college <br />The fastest growing demographic is those 35 years old and older <br />Facebook Stats<br />
    • 20. Average user has 120 friends on the site <br />More than 5 billion minutes are spent on Facebook each day (worldwide) <br />More than 30 million users update their status at least once each day <br />More than 8 million users become fans of Pages each day <br />
    • 21. More than 1 billion photos uploaded to the site each month <br />More than 10 million videos uploaded each month <br />More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week <br />More than 2.5 million events created each month <br />More than 45 million active user groups exist on the site <br />
    • 22. Profile – business casual, real people<br />Network – those connected to you here<br />Friends - connections on personal page<br />Fans – connections on business page<br />Status – what you’re doing<br />News Feed – the activity posts<br />Wall-your posts and others<br />Pages – personal and business/fan pages<br />Groups-targeting again by keywords<br />Events<br />Facebook Lingo<br />
    • 23. Overview of LinkedIn<br />Your profile-they’ll go here to check you out<br />What are groups and why should you join?<br />Groups are a key to using LI<br />Target groups by keywords<br />Join, listen, learn, share<br />LinkedIn – Your professional credibility page<br />
    • 24. Overview of Twitter – a messaging platform<br /> and a Business Driver<br />Your profile – brief but engaging<br />How to target and search and why should you join? (Twellow)<br />An internet domain in your name, for free, forever ?<br />How to manage the info (Tweetdeck or Hootsuite)<br />More tools – tinyurl.com <br />Twitter<br />
    • 25. Leads groups<br />Business Networking Groups<br />Chambers of Commerce<br />Why bother ?<br />It’s all about relationships<br />Real- life Networking<br />
    • 26. 10 Steps to Build Business<br />Make sure you are positioned with a good website.<br />Have a strategy and action plan.<br />Target your market.<br />Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter).<br />Develop a suitable profile for each.<br />Search contacts and groups.<br />Join, listen and learn.<br />Follow, invite.<br />Contribute<br />Get a coach and evaluate, expand<br />
    • 27. How much time do I need to spend <br />
    • 28. Now Get Out There and Build Your Network and Market!<br />
    • 29. There is Help !<br />
    • 30. 1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one<br />Details at www.meetup.com, search Denver Social Media Marketing<br />2. Two-hour hands-on –Each Site <br />3. One-on-One coaching<br />This help is available in person on-site or by webinar<br />Social Media Marketing Workshops<br />

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