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Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
Ken  Gibson  Social  Media Presentation
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Ken Gibson Social Media Presentation

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A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

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  • Not a direct selling tool. It is an enhancement for what you already do.
  • upload photo from class – write status of what I’m doing.  Does my facebook look sale - zie? Did I just let people know what I do? Am I now viewed as an expert?
  • Transcript

    • 1. TWITTER WHAT ?
      An Introduction to
      Social Media Marketing
      By Ken Gibson
      Gibson Enterprises
    • 2. Want to learn how to promote your business with facebook and LinkedIn and Twitter?
    • 3. (Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter
    • 4. Help People Find You Online
    • 5. Encourage others to KNOW, LIKE and TRUST you.
      (even if they’ve never met you)
      PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST
    • 6. Brand You as an Expert –The “Go-T0” Person for what you do
    • 7. Lead People to your Products and Services
      So they can contact you or visit your website
    • 8. MAKE A SALE!
      JUST SOLD
    • 9. Or Just Improve Your Relationships!
    • 10. Leading Viewers to Your Website
      SEO
      Search Engine Optimization
      Coding
      Design
      Organization
      Key Words
      Site Map
      Register w/ Search Engines
      SEM
      Search Engine Marketing
      Pay per click
      Paid advertising
      Social Media Strategies
      DIY Online Marketing Strategies
      Article Marketing
      Blogs
      Event Posting
      Newsletters
      Viral Marketing
      Wikis
      Flickr
      iTunes
      YouTube
      SEO (Search Engine Optimization) SEM (Search Engine Marketing)
      Your WEBSITE
    • 11. Remember when fax machines arrived ?
      Your first cell phone ?
      Your first Email account?
      The Worldwide Web
      These technology innovations changed our world – how we communicate, how we market our business
      Social media is even bigger-more, faster
      Bill Gates’ book – Business at the Speed of Thought
      A Point of View from a Veteran
    • 12. What’s Changed ?
    • 13. Statistics of who’s using it:
      Facebook : over 300 million, over 22 million on it at this moment – doing what ?
      LinkedIn – over 18 million professionals and business people - connecting
      Twitter – over 18 million now, less than ½ million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ?
      Over 300 million people using these sites
      Some Statistics
    • 14. Where’s the Action ?
      Twitter
      Facebook
      MySpace
      Twitter
    • 15. Where’s the Action ?
      Twitter
    • 16. Where’s the Action ?
    • 17. Who’s Talking Online ?
    • 18. Do Buyers Use Social Media ?
    • 19. More than 300 million users
      More than 120 million users log on to Facebook at least once each day
      More than two-thirds of Facebook users are outside of college
      The fastest growing demographic is those 35 years old and older
      Facebook Stats
    • 20. Average user has 120 friends on the site
      More than 5 billion minutes are spent on Facebook each day (worldwide)
      More than 30 million users update their status at least once each day
      More than 8 million users become fans of Pages each day
    • 21. More than 1 billion photos uploaded to the site each month
      More than 10 million videos uploaded each month
      More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
      More than 2.5 million events created each month
      More than 45 million active user groups exist on the site
    • 22. Profile – business casual, real people
      Network – those connected to you here
      Friends - connections on personal page
      Fans – connections on business page
      Status – what you’re doing
      News Feed – the activity posts
      Wall-your posts and others
      Pages – personal and business/fan pages
      Groups-targeting again by keywords
      Events
      Facebook Lingo
    • 23. Overview of LinkedIn
      Your profile-they’ll go here to check you out
      What are groups and why should you join?
      Groups are a key to using LI
      Target groups by keywords
      Join, listen, learn, share
      LinkedIn – Your professional credibility page
    • 24. Overview of Twitter – a messaging platform
      and a Business Driver
      Your profile – brief but engaging
      How to target and search and why should you join? (Twellow)
      An internet domain in your name, for free, forever ?
      How to manage the info (Tweetdeck or Hootsuite)
      More tools – tinyurl.com
      Twitter
    • 25. Leads groups
      Business Networking Groups
      Chambers of Commerce
      Why bother ?
      It’s all about relationships
      Real- life Networking
    • 26. 10 Steps to Build Business
      Make sure you are positioned with a good website.
      Have a strategy and action plan.
      Target your market.
      Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter).
      Develop a suitable profile for each.
      Search contacts and groups.
      Join, listen and learn.
      Follow, invite.
      Contribute
      Get a coach and evaluate, expand
    • 27. How much time do I need to spend
    • 28. Now Get Out There and Build Your Network and Market!
    • 29. There is Help !
    • 30. 1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one
      Details at www.meetup.com, search Denver Social Media Marketing
      2. Two-hour hands-on –Each Site
      3. One-on-One coaching
      This help is available in person on-site or by webinar
      Social Media Marketing Workshops

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