Axe Effect Kenny,Zach,Colin,Greg&Lucas Slide Deck

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This is a presentation for Dr. Stephen Ash's Ads and Promo class that looks at implementing a new marketing campaign for Unilever's Axe Fragrance line.

Published in: Business, Technology, Sports
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Axe Effect Kenny,Zach,Colin,Greg&Lucas Slide Deck

  1. 1. New Traditional Social Media – Twitter, TV Facebook, YouTube Podcasts Magazines Online Pre-roll Promotional Contests Smartphone application
  2. 2.  Magazines  TV  Social Media  Pre-Roll  Smartphone Applications  Podcast  Promo Contest
  3. 3.  National reach  Maxim, SI, Urban Male, The Hockey News  TSN.ca, NHL.com, Yahoo Sports Canada, CTV Sports
  4. 4.  Toronto, Montreal, Vancouver, Calgary, Halifax -
  5. 5. http://www.youtube.c om/watch?v=keC6Pw0 m10Q
  6. 6.

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