Content Creation for Social Media
Presented by: Kenny Hyder
Senior Consultant, Position Tech
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Content = King
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

We want to reach as many people as possible with our messages, ideas & products.
The goal is to make sure it doesn’t go in one ear and out the other.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What makes something sticky?
All you have to do is create good content.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Example:
Joined: 9/24/2006
10/30/2006
Subscribers: 3,452
175,480
Channel Views: 104k
3.3M
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What’s the difference?
• “Will it Blend?” is compelling because it asks a question.
“The best type of question is one that is unanswerable without your content.”
- Brian Clark
• “Watch it Shred” lends itself to being ignored.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

So how do you make content sticky?
Walk before you run: Stick with what is proven to work.
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Lists
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks:Pics
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Spin
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

What Sticks: Comedy
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Thinking Sticky: Tips to Make Your Content Sticky
• Think about what has done well
• Be compelling
• Think about your audience
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder

Kenny Hyder
khyder@positiontech.com, @kennyhyder
http://positiontech.com
Download: http://hyder.me/download/imsb.pptx
Kenny Hyder • Position Technologies • http://positiontech.com • khyder@positiontech.com • @kennyhyder