SEO 101 Slideshow

SEO Basics What is it and why do we care?
If you are looking to improve your web site's traffic then you may want to look into the Basics of Search Optimization.
SEO Basics are:
Easy
Straight forward
Can make a great difference on your web site's success.

SEO Basics What is it and why do we care?
Outline:
• What is SEO?
• Facts
• Benefits
3 Basic Principals:
Quality Content
Inbound Links
Proper Development

Resources

What is SEO? SEO stands for Search Engine Optimization. It is a practice of using online strategies to improve site visibility and rankings on search engines such as Google, Bing and Yahoo. SEO can also stand for Search Engine Optimizer when referring to a person.

Facts about SEO:
85% of Internet traffic is driven through search engines

75% never scroll past the first page of results. Source: Seventh WWW User Survey - Georgia Institute of Technology

Attracting a loyal audience to your web site is best achieved through top search engine listings.
Source: Forrester Research Media Field Study

It is crucial to use SEO practices to achieve good ranking in search engines.

3 Basic Principals
1. Good Quality Content ( formatted for web )
2. Inbound Links
3. Proper Web Site Development

SEO > Higher web rank > More Traffic > More Business > Success

Good Quality Content
A search engines goal is to provide the best resources pertaining to the searchers search.

Good Practices for Creating Content:
Be original / Not Plagiarized
Write for your targeted consumers
Format for web w/subheadings & bulleted lists (easier to scan)
Be informative, useful, helpful
Be interesting and Engaging
Check spelling and grammer
Update content regularly

In-bound links
Getting in-bound links from reputable web sites helps give your site more credibility. Some methods include:

High ranked web sites
Web site directories
Social Media sites such as Digg or Delicious
Creating links to your site in Blog posts
Trade links with other web sites
Pay for professional assistance getting links

Important: Use keywords in the links back to your site.
Bad: To learn more about our product click here . >> Home Page
Better: Learn more about T Mobile G1 >> G1 Product Page

Proper Web Site Development
It is crucial that your web site is developed with SEO in mind. Not all web designers have the experience to develop the site for SEO. Possible things to consider:

XHTML / CSS - (Validated)
Naming Convention: file names, directories, pictures, files
Proper Site Architecture
Proper content formatting
Flash & Javascript work arounds
Meta Tags: Titles, descriptions, (key words)
Proper link development
Sitemap

Other SEO considerations
SEO takes time & continuous effort in order to achieve good results especially for competitive key words.
Social Media is a great way to assist with your SEO efforts but before jumping into SEO and Social Media really should do homework and define a strategy with solid objectives to achieve.

There are many other factors involved in SEO then mentioned in this slide show but these are some core principals.

Other SEO considerations
If you're new to SEO and aren't sure how to get started consult a professional and to learn more on what you can do to help out your own efforts.
Another thing to consider is having your site looked at for usability and performance. If your site gets a good rank but doesn't produce results then you may need to change things on your site to make it more effective.

Resources
Below are a few resources that I recommend looking into.

Resources:
http://tools.seobook.com
http://www.seomoz.org/tools
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/sktool
http://websitegrader.com
http://www.siteopsys.com
http://www.google.com/analytics

SEO 101 Slideshow

by Key Theory LLC on Feb 12, 2010

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 23

Statistics

SEO 101 Slideshow — Presentation Transcript

http://keytheory.com	14
http://members.webs.com	9