Watson Knowledge Services Twitter Talk given to the Houston Area Law Librarians

1. Twitter: What Is It and
Why It Is a Valuable
Inbound Source
Presented by: Ken Watson
President of Watson Knowledge Services, LLC
@Wats onks

2. Twitter Lingo
• Twitter Handle: A Twitter account name that starts with the @ sign
• Tweet: A 140-character or fewer message (includes spaces) sent from
your Twitter account
• Feed: The main screen which shows all of followings latest tweets
• Followers: People who have subscribed to your tweets
• Following: People who you follow your Twitter account
@Wats onks

3. Twitter Lingo
• Retweet (RT): When you share what someone else has tweeted with your
followers. The retweet retains the handle of the original user, but also
mentions that you retweeted it
- Modified Tweet (MT): A Retweet but the tweet has been modified
• Mention: When you want to include (mention) or engage directly with
someone on Twitter
- Ex. What a great conference this year, great job @SLAhq
@Wats onks

4. Twitter Lingo
• Direct Messages (DM): Private messages sent directly to another Twitter
user
• Hashtag (#): A way to index, or group, content in the Twitterverse
• Interactions: New Followers, Retweets, Mentions, Direct Messages
• Lists: A curated group of Twitter users and a great way to organize your
interests.
@Wats onks

5. Celebrity
@Wats onks
Actual Useful Information
Two Kinds of Tweets

6. Benefits of having an account
• Can create an account for research purposes
• Doesn’t have to be a company/personal account, can even create an
@Wats onks
independent account

7. @Wats onks
Live Demo Time
• Features
• Research
• Tools

8. @Wats onks
> Hootsuite
> TweetDeck
> Buffer
> Sharepoint
> Social Mention
> Bluenod
> SocialBro
> Talkwalker
> Followerwonk
> Mentionmapp
> IFTTT
> RSS
Tool Links
Social Media Dashboards General Tools

9. Thank You!
@Watsonks