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Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
Safari 2011   team stedelijk museum
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Safari 2011 team stedelijk museum

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Transcript

  • 1. Team Stedelijk MuseumSocial Safari – July 22, 2011
  • 2. A uncompromising open strategy will help The Stedelijk Museum to become a cultural hub, reclaim itssocietal position and achieve its visitor objectives
  • 3. The potential of the open strategyis substantiated based on three core arguments
  • 4. MACBA, Barcelona
  • 5. What are the top 3 words that spring to mind when you hear #MACBA?#Barcelona #Museum
  • 6. Whitney Museum, New York
  • 7. What are the top 3 words that spring to mind when you hear #WhitneyMuseum? #NYC #Museum
  • 8. PS1/Moma, New York
  • 9. What are the top 3 words that spring to mind when you hear #STEDELIJKMUSEUM? #Amsterdam #Museum
  • 10. fear
  • 11. The Dutch public anxiously awaits the re-opening andexpects the Museum to take a central role in society
  • 12. An intervention proved int’l visitors can be triggeredwith a new marketingconcept where enthusiasm is key
  • 13. …is highly accessible
  • 14. … and resulted in a very positive evaluation by ALL visitors
  • 15. …although this will require impactful measures based on existing resources
  • 16. There is actual momentum to further exploit many of the ingredients already in place
  • 17. …having one of the world’s greatest collections
  • 18. …and an already imposing building
  • 19. …while the new ‘bathtub’ offers much potentialfor all kinds of public activities
  • 20. …adopt a freemium business model and develop new revenue streams
  • 21. …further increase open programming throughpublic curation, events, and involving art students
  • 22. …and find a more contemporary name that reflects the identity and propositionThe Amsterdam Museum of Contemporary Art and Design (AMCAD)
  • 23. Becoming the hip-and-happening engineof 21st century cultural life (again)generates new visitors and fuels social impact
  • 24. What’s holding you back?

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