Case & Question “The case of the city of Amsterdam concerns the roughening and the lack of courtesy in the city, especially on the Rembrandtplein and Leidseplein during nightlife.” Question: “How can we reduce nuisance and violence on and around the squares at night?” Focus: “The participants are urged to look for solutions from within society.”
Analysis Research: asking visitors, bouncers and bar-owners on the square about their experience. Vision: Ideal Square Findings: the ideal square is a combination of a good design and an attractive programme.
What Strategy to follow? Restrictive measures are more likely to lead to negative responses. Vs. We should focus on a positive approach in order to invoke positive responses.
Reframed question How can we stimulate positive behaviour in order to prevent violence and nuisance on and around the squares at night? Concept: Key factor: Enabling and connect people to contribute and make the square a better place
Prototype – OnlineFacebookFanpage: The first Square on:www.facebook.com/talkingsquare @talkingsquare
What did we learn? People like contributing in a fun way to a positive ambiance on the square People will contribute and connect when enabled to do so Karma We need this community to form an immune system that improves behaviour