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Why Mobile Matters
 

Why Mobile Matters

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    Why Mobile Matters Why Mobile Matters Presentation Transcript

    • Why Mobile Matters
      To your website and your business
    • Mobile Metrics
      1 / 4 cell users on are 3G smartphones in 2010
      Last year had largest growth for mobile visitors to B2C websites
      10-30% of visitors are now visiting websites with mobile devices
      300 / 1000 visitors are mobile users
    • Mobile presentation
      Your un-mobilized website is not sufficient
      Customers want the convenience of mobile
    • mobile development
      Old School: WML New School: m.jquery
      Check request headers and server CSS to transform the user experience
      Define which devices to support by screen size
      Create iPhone/iPad “save as app” content for super quick access. Goto: www.kenpendergast.com with iPad
    • Mobile analytics
      Same metrics apply to mobile
      Key business goals will determine metrics
      Key performance indicators will determine a baseline
    • Great example of mobile
      Mobilized websites to increase conversions
    • Bad example of mobile
      Using a default PC based website
    • Mobile advertising
      Targeted ads that fit on mobile and enabled visitors to make direct calls then require a visit to a landing page
    • Future mobile tracking
      Track phone numbers of visitors to sales and conversions to follow up after first touch
      Mobile remarketing across multiple platforms
      Free mobile providers could potentially serve ads before a site is loaded to pay for cost of operation
    • Social hotspot conversions
      Customers come in to use the internet and smell your pizza in the oven
      By giving a free service your leading them to make a purchase because their already in the door.
      Their friends stop by because they connected to Facebook and checked-in
    • The end, and thanks!
      Thank you
      Merci
      Gracias
      XieXie
      Danke
      www.KenPendergast.com