Why Mobile Matters

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Why Mobile Matters

  1. 1. Why Mobile Matters<br />To your website and your business<br />
  2. 2. Mobile Metrics<br />1 / 4 cell users on are 3G smartphones in 2010<br />Last year had largest growth for mobile visitors to B2C websites<br />10-30% of visitors are now visiting websites with mobile devices<br />300 / 1000 visitors are mobile users<br />
  3. 3. Mobile presentation<br />Your un-mobilized website is not sufficient<br />Customers want the convenience of mobile<br />
  4. 4. mobile development<br />Old School: WML New School: m.jquery<br />Check request headers and server CSS to transform the user experience<br />Define which devices to support by screen size<br />Create iPhone/iPad “save as app” content for super quick access. Goto: www.kenpendergast.com with iPad<br />
  5. 5. Mobile analytics<br />Same metrics apply to mobile<br />Key business goals will determine metrics<br />Key performance indicators will determine a baseline<br />
  6. 6. Great example of mobile<br />Mobilized websites to increase conversions<br />
  7. 7. Bad example of mobile<br />Using a default PC based website<br />
  8. 8. Mobile advertising<br />Targeted ads that fit on mobile and enabled visitors to make direct calls then require a visit to a landing page<br />
  9. 9. Future mobile tracking<br />Track phone numbers of visitors to sales and conversions to follow up after first touch<br />Mobile remarketing across multiple platforms<br />Free mobile providers could potentially serve ads before a site is loaded to pay for cost of operation<br />
  10. 10. Social hotspot conversions<br />Customers come in to use the internet and smell your pizza in the oven<br />By giving a free service your leading them to make a purchase because their already in the door.<br />Their friends stop by because they connected to Facebook and checked-in<br />
  11. 11. The end, and thanks!<br />Thank you<br />Merci<br />Gracias<br />XieXie<br />Danke<br />www.KenPendergast.com<br />

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