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Kattelo NAAAP Toronto International Convention

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Transcript

  • 1. Launching a New Venture Sun Tzu Style Kenneth Lo, PMP 13.08.08 1
  • 2. Kenneth Lo, PMP • NAAAP-SF Corporate Dev • International Speaker • CEO - Kattelo Consulting • @klopmp 2
  • 3. Kattelo Consulting • San Francisco Company • Cloud | SharePoint | Mobility • http://kattelo.com • @kattelo 3
  • 4. Poll Time • Employed • Self-Employed • Under-Employed • Undecided? 4
  • 5. Agenda • Way - Mentality • Weather - Climate • Terrain - Infrastructure • General - Staffing • Law - Governance 5
  • 6. Way - Mentality 道 6
  • 7. Considering Going Solo? 7
  • 8. Don’t! 8
  • 9. War is a very grave matter and must not be commenced without due consideration. 9
  • 10. Dangers Ahead 10
  • 11. Odds Against You 11
  • 12. Risks vs Rewards • Independence • Passion • Creativity • Legacy 12
  • 13. Weather - Climate 天 13
  • 14. Opportunities come from the gaps caused by the relative weakness of competitors. 14
  • 15. Best Climate to Launch? 15
  • 16. Play to Your Strengths 16
  • 17. Don’t Know Squat? 17
  • 18. Do Your SWOT! 18
  • 19. SWOT 19
  • 20. Business success requires winning engagements decisively and quickly. 20
  • 21. No Analysis Paralysis! 21
  • 22. • Funnel Test 22
  • 23. Pursuit of “Happyness” 23
  • 24. Pursuit of “Happyness” 24
  • 25. Terrain - Infrastructure 地 25
  • 26. $$? 26
  • 27. More Like $$$$$ 27
  • 28. Befriend a Banker 28
  • 29. Get a Loan When You Least Need It 29
  • 30. Successful business requires limiting costs and competition. 30
  • 31. Financing • Bootstrapping • Angels • Crowdsourcing • Federal, Local & State • Venture Capitalists 31
  • 32. Spend $ to Make $$$ 32
  • 33. Skeleton Crew • Marketing & Sales • Operations • Product Development 33
  • 34. Marketing & Sales • Website • Social Media • Search Engine Optimization (SEO) • Good Ol’ Networking 34
  • 35. Kattelo SEO 35
  • 36. Operations 36
  • 37. Operations 37
  • 38. Product Development • Test Early • Test Often • Lower-Risk Prototypes 38
  • 39. General - Staffing 將 39
  • 40. Source of strength as unity, not size. 40
  • 41. To Delegate or Not Delegate? 41
  • 42. Scalability 42
  • 43. The Commander stands for the virtues of wisdom, sincerity, benevolence, courage, and strictness. 43
  • 44. Kattelo Criteria • Honesty • Enthusiasm • Adaptability • Resourcefulness • Thought Leadership 44
  • 45. Jot Down Guiding Principles 45
  • 46. Law - Governance 法 46
  • 47. Only 2 Certainties in Life 47
  • 48. Taxes & More Taxes! 48
  • 49. Legal Entity • Liability • Asset Protection • Formalities • Tax Strategies 49
  • 50. Don’t Try This At Home 50
  • 51. Hire Professionals 51
  • 52. For Those Frugal Ones... 52
  • 53. Making You Wait... 53
  • 54. nolo.com lynda.com 54
  • 55. Bonus 55
  • 56. Bonus • Single- Tasking • Less is More • Tasks on 2x2 Sticky 56
  • 57. Bonus • IFTTT • Buffer • Office 365 57
  • 58. Do Your Cardio 58
  • 59. HEART 59
  • 60. Share Success Stories 60