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  • 1. Now Trending: SoLoMo By Kenneth Salgado Page 1
  • 2. Introduction SoLoMo is primarily used in Marketing as a strategy to adapt to the changing technological environment -emergence of smart phones that pinpoints the user’s location. Page 2
  • 3. How did SoLoMo Started and What does it do? - It joined the flow of emergence/ rise of popularity of smart phones in the society. - SoLoMo localizes entries to search engine results. Page 3
  • 4. SoLoMo SoLoMo actually means • Social – The use of social media. (Facebook, Twitter, Instagram) • Local – The use of the current location of the user • Mobile – The use of smart phones or mobile devices Page 4
  • 5. Introduction Business Perspective of SoLoMo. -It allows businesses to microtarget consumers wherever they may be. Consumer Perspective -It gets the information the consumer puts in and redirects them to the nearest ideal place for them according to their search. Page 5
  • 6. Implications/Effects Positive effects of SoLoMo. -It’s ability to localize search result that suits the preference of the consumer. -Adapts to the consumers needs/wants Page 6
  • 7. Implications/Effects Negative effect of SoLoMo. - The information provided by the consumer is not secured Page 7
  • 8. Trend in the next 2 years -As long as smart phones continues its rise in popularity, more and more businesses would use this marketing strategy -Consumers would always get what they need locally Page 8
  • 9. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9
  • 10. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9