Pipeline Solutions Overview (www.pipelinenow.com)

Pipeline Overview

Pipeline Overview
Founded in 1991
San Jose, Santa Cruz and Wallace, ID
Business-to-Business Technology Focused
Integrated Sales & Marketing Programs

Strategy & Consulting:
Data Management, Sales & Marketing
Creative & Copywriting Services:
Full-Service Multimedia, Design and Copywriting
Contact Center:
B-to-B Telemarketing
Events:
Turnkey seminar, tradeshow and event management

Clients

End-to-end Funnel Management
Lead Generation
Lead Management
Lead Qualification
Opportunity Management
Customer
Management
Google Ads
Advertising
Direct Mail
Email
Datasheets
Tradeshows
Public Relations
Website Traffic
Sales Presentations
Telemarketing
Email
Company Profiling
Executive Profiling
White Papers
Events
PURLs
Technical Assessments
Estimates
Proposal Revisions
Telesales
Face-to-face
Customer Reference
POC
Events
Telemarketing
Email Campaigns
Portals
Webinars / Seminars
Success Stories
Technical Datasheets
Tradeshows
Surveys
Telesales
Attach Services
Contract Renewal
Appreciation Campaigns
Referrals
Case Studies
User Events
Relationship Nurturing
Execution
Call Center
Creative
Tradeshows & Events
Strategy & Consultation
CRM
Call Center Automation
Email Distribution
Intelligence
Data & Technology

Contact center services
Lead Generation & Management
Lead Qualification & Nurturing
Data Profiling & Appending
Appointment Setting
Event Registrations
Recruitment
Surveying
Research

Lead Generation: Overview
7% Net Contact Request
16% Total Net Response

Lead Qualification: Details

Lead Management: Behavior

Data management
Level 2 Salesforce.com Administrators
Marketing Automation & Consulting
Certified Salesforce.com Resellers
Eloqua, Vtrenz, PeopleSoft
Jigsaw Certified Partners
List Broker Services
DatabaseX

Data Partners

Details

Visibility

Vtrenz: Marketing Automation

Creative & Copy services
Advertising: Online & Offline, Tsochke & Give-a-Ways, Booth Design & Graphics
Online: Emails, Newsletters, Site Hosting & Administration, Personalized URLs
Multimedia: CD’s, DVD’s, Resource Guides, Video Testimonials, Websites
Print: Sales Collateral, Direct Mail, Corporate Brochures
Programming: HTML, PHP, FLASH, Databases

Borland Waves of Change
Approach:
Telemarketing
Customized direct mail
EDM
Personalized direct mail
Target:

175 C-level named accounts

Goal:

Awareness
Appointment setting

Results:

Marketing leads: 113 (65%)
Qualified opportunities: 23 (13%)
Deals to pipeline: 9 (5%)

Infineon What do you Think
Approach:
Full page, 4C print ads
Online ads, 4 sizes/ad
Target:

Design engineers

Goal:

Increase awareness of Infineon solutions within target audience

Results:

Global Roll Out

NetApp Go Green
Approach:
Telemarketing
Direct mail
EDM
Telemarketing
Target:

1,308 Install base contacts

Goal:

Set appointments
Equipment upgrade
Attach service sales

Results:

Marketing leads: 170 (13%)
Sales qualified opportunities: 103 (7.8%)
Rolled program to EMEA

Tradeshows & Events
Recruitment, Lead Qualification & Nurturing
Concept Development & Strategic Planning
Site Selection & Onsite Management
Storage & Property Management
Marketing Execution
Event Registrations
Give-a-ways
Data Entry

Tradeshows
Approach:
Booth graphics
Booth production
Flash presentation, live presentation
Collateral production
Target:

Network administrators, IT managers, the press

Goal:

Attract traffic, increase awareness of brand and announce new product

Events & Parties - Java One
Approach:
Booth Production & Signage
Collateral
Guitar giveaways
CD-ROM invitations
Video presentation
Event management
Target: