A Case For Mobile Commerce

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Mobile trends and solutions. Mobile Commerce is exploding, is your online store mobile friendly?

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  • Add the overage costs in small print at the bottom. (Anything over 90,000 page views will be billed for one dollar per 4,000 page views or the 1% of your revenue. Which ever is larger.) Here are Matt’s requested changes: “Pricing slide should be $29.99 for first six months (not month) Also on pricing slide- I’m hesitant to mention Customization-perhaps a smaller footnote-”While some complex stores may require customization, most standard stores can be operating within days!)”
  • Your store is optimized for a 17 inch screen. This is a three inch touch screen.
  • A Case For Mobile Commerce

    1. 1. Mobile Commerce 2010 The Year of Mobile commerce goes mainstream
    2. 2. Today's Fastpivot Mobile Commerce Pre-launch Presentation <ul><ul><li>The trends and numbers </li></ul></ul><ul><ul><li>A demo of our Yahoo Store mobile commerce solution </li></ul></ul><ul><ul><li>Special Introductory Pricing </li></ul></ul><ul><ul><li>Feedback and questions from you </li></ul></ul>
    3. 3. Fastpivot Clients are feeling the mobile wave <ul><ul><li>In 2009 one client sold over $150K worth of products from just the iPhone before they mobilized their site. </li></ul></ul><ul><ul><li>Fastpivot randomly selected 15 stores that it had mobile user analytics data for. There was an average increase in mobile traffic of 68% and an increase in revenue of 119%! In just five months. </li></ul></ul>
    4. 4. US Smart Phone Shoppers <ul><ul><li>US Smartphone Penetration to be over 50% next year. That is over 120 million smart phone users. </li></ul></ul><ul><ul><li>Of the current smart phone owners 37% have purchased from their phones. 14% have purchased hard goods. </li></ul></ul><ul><ul><li>Mobile commerce is expected to grow to $25 billion within five years. </li></ul></ul><ul><ul><li>Right now adoption and mobile commerce is on a rapid growth curve. It is growing at over 65% compounded annually. </li></ul></ul>
    5. 5. Long Range m-commerce growth
    6. 7. Make a purchase after seeing the product in a store
    7. 8. A lightweight front end that delivers a smooth mobile experience <ul><li>   Lightweight front-end that delivers a smooth experience </li></ul><ul><li>  Store header, color palette, search and add-to-cart buttons </li></ul><ul><li>    Home page with featured items and store navigation </li></ul><ul><li>   Section pages with pagination and total products count </li></ul><ul><li>    Enlarged image feature on product page </li></ul><ul><li>Integration with our MyAccount System </li></ul><ul><li>PowerReviews stars displayed </li></ul><ul><li>YouTube videos start from Product page </li></ul>
    8. 9. Integration with Yahoo! Store <ul><li>    Checks real time inventory with current Yahoo! Store </li></ul><ul><li>    Search based on product number, name, and caption </li></ul><ul><li>    Ties directly into the Yahoo! cart </li></ul><ul><li>    Yahoo! Store coupon support </li></ul><ul><li>    Validation against Yahoo! shipping and tax rules </li></ul><ul><li>    Orders sent directly into Yahoo! backend (requires real-time link support) </li></ul>
    9. 10. Additional Features <ul><li>Auto-detection of mobile browser </li></ul><ul><li>Mobile-unique &quot;about us&quot;, &quot;terms&quot; and &quot;policy&quot; pages </li></ul><ul><li>Image resizing for quick load times </li></ul><ul><li>Data updated automatically and daily from your store </li></ul>
    10. 11. What kind of increase in conversion rates should you expect? <ul><li>From our research, if we compare iPad conversion rates to iPhone and Android conversion rates you should see a two to five times increase in your mobile phone sales. </li></ul><ul><li>You should also see a growth in mobile phone visits by 8% - 10% each month. </li></ul>
    11. 12. <ul><ul><ul><li>$299 Set-up </li></ul></ul></ul><ul><ul><ul><li>1% of revenue </li></ul></ul></ul><ul><ul><ul><li>$29.99 per month for first six month. (Then $59.99 after that) </li></ul></ul></ul><ul><ul><ul><li>Custom work will be billable at our standard rate </li></ul></ul></ul>Pricing Additional bandwith charges may apply for sites with over 90,000 page views per month.
    12. 13. Univision.com Soccer Store Examples of some of our mobile stores
    13. 14. WorldSoccerShop.com Home Page Item Page Category Page
    14. 15. Survey Results <ul><li>100% Yes - Have you ever considered having a mobile version of your store? </li></ul><ul><li>75% Yes - On a mobile phone, have you purchased products? </li></ul><ul><li>100% Yes - On a mobile phone, have you ever conducted product research to assist you in your buying decision? </li></ul>           
    15. 16. What would be your biggest concern/apprehension about adding a mobile friendly application to your store? <ul><li>Security, ease-of-use, continued use, positive experience/association with the product and store, etc. </li></ul><ul><li>That the experience can transfer well to the mobile device, but I'd do it today if I could. </li></ul><ul><li>Must synch up w/existing store infrastructure, payment processing, product information, etc, to prevent it from being a logistical nightmare. </li></ul>           
    16. 17. If you look in your analytics you will see that 2-6% of your traffic is coming from mobile devices! <ul><li>Your mobile visitors want an experience optimized for a three inch touch screen. </li></ul><ul><li>Your conversion rate is currently much lower for mobile visitors because it is just to difficult for them to buy </li></ul><ul><li>Help your mobile visitors buy your products. </li></ul><ul><li>Contact us today! </li></ul>           
    17. 18. Thanks you for your time today.             Sign up for your discount today at:    fastpivot.com Thanks for your time!

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