Should You Write a Business Book? What Every Potential Author Should Know Before Writing a Single Word Host: your personal thoughtleader Ken Lizotte CMC

“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson

The 5 Pillars of Thoughtleading Publish Your Ideas Speak to Groups Fresh Thinking Creatively Leverage the Internet Vigorously Use the Media

Publish Your Ideas

Speak to Groups

Fresh Thinking

Creatively Leverage the Internet

Vigorously Use the Media

Why publish a book? CREDIBILITY! Visibility Marketing Tool Sales Tool Build Relationships Extend Your Value

CREDIBILITY!

Visibility

Marketing Tool

Sales Tool

Build Relationships

Extend Your Value

What NOT to aspire to… Ernest Hemingway J.K. Rowling Ken………………………..!

Ernest Hemingway

J.K. Rowling

Ken………………………..!

Developing leading-edge ideas

Your book title and content must be STRATEGIC

For your best book idea, determine your #1 expertise: How do you improve your clients’ situation? What do you do very, very well? What do you do better than any of your competitors? What do you ENJOY most? Why are your clients more than happy to pay you? What problems do you solve? What problems do you see coming? Do you enjoy musing about the future?

How do you improve your clients’ situation?

What do you do very, very well?

What do you do better than any of your competitors?

What do you ENJOY most?

Why are your clients more than happy to pay you?

What problems do you solve?

What problems do you see coming?

Do you enjoy musing about the future?

Your Book’s Best Content = Your Most Strategic Expertise

Book by a sales expert “ Expert Selling: How to Win and Keep New Business Again and Again” Introduction … What Makes a Great Sales Rep? Chapter #1 … Targeting Prospects Chapter #2 … Getting Thru the Door Chapter #3 … Nailing the Sales Call Chapter #4 … Closing the Deal Chapter #5 … Re-selling to Same Customers Chapter #6 … Using Referrals to Gain New Prospects Chapter # 7 … Valuable Sales Tools Chapter #8 … The Future of Sales

“ Expert Selling: How to Win and Keep New Business Again and Again”

Introduction … What Makes a Great Sales Rep?

Chapter #1 … Targeting Prospects Chapter #2 … Getting Thru the Door Chapter #3 … Nailing the Sales Call Chapter #4 … Closing the Deal Chapter #5 … Re-selling to Same Customers Chapter #6 … Using Referrals to Gain New Prospects

Chapter # 7 … Valuable Sales Tools

Chapter #8 … The Future of Sales

Should I “get” a publisher? Should I self-publish?

Reason to “get” a publisher: credibility/ego!

Reasons to self-publish: 1. You don’t need to get “permission” 2. Process much faster! 3. Book will likely stay in print longer 4. You have to market/sell your book all by yourself anyway! 5. You can just start writing

Reasons to self-publish: 1. You don’t need to get “permission” 2. Process much faster! 3. Book will likely stay in print longer 4. You have to market/sell your book all by yourself anyway! 5. You can just start writing

If you choose to “get” a publisher Do NOT start writing your book! Compose a book proposal Consult our articles page on www.thoughtleading.com Find a literary agent (or DIY) Prepare for long haul Negotiate contract offer

Do NOT start writing your book!

Compose a book proposal

Consult our articles page on www.thoughtleading.com

Find a literary agent (or DIY)

Prepare for long haul

Negotiate contract offer

If you choose to self-publish START WRITING!

Actually Writing * RESEARCH * OUTLINE * BRAIN DUMP * REVISE (play!) * REFINE (bridge, fact-check, add graphics) * REVISE (polish) * SOLICIT CRITIQUES * REVISE (proof, tweak) * SUBMIT TO EDITOR * PREPARE TO REVISE AGAIN!

* RESEARCH

* OUTLINE

* BRAIN DUMP

* REVISE (play!)

* REFINE (bridge, fact-check, add graphics)

* REVISE (polish)

* SOLICIT CRITIQUES

* REVISE (proof, tweak)

* SUBMIT TO EDITOR

* PREPARE TO REVISE AGAIN!

Cover, Title, Bio etc. Your publisher MAY work with you on cover, title, bio page etc. If you self-publish, you design and choose these yourself

Ralph Waldo again: Thought is the blossom Language the bud Action the fruit

Thought is the blossom

Language the bud

Action the fruit

Post-writing Actions! Create a book promotion plan (publicity, speaking, article excerpts) Add a “book page” to your website Plan to use your e-list, social media and Internet to announce book Give your book away to clients and selected prospects Use STRATEGICALLY!

Create a book promotion plan (publicity, speaking, article excerpts)

Add a “book page” to your website

Plan to use your e-list, social media and Internet to announce book

Give your book away to clients and selected prospects

Use STRATEGICALLY!

Thanks for attending! Ken Lizotte CMC Chief Imaginative Officer (CIO) of emerson consulting group inc. 978-371-0442 [email_address] Sign up for my popular “ thoughtnotes” eblasts at www.thoughtleading.com

Ken Lizotte CMC

Chief Imaginative Officer (CIO) of emerson consulting group inc.

978-371-0442

[email_address]

Sign up for my popular

“ thoughtnotes” eblasts at www.thoughtleading.com