Outline• Amazon is..?• Amazon.com Basics• Amazon Technology• Amazon E-commerce• Amazon Tools, Marketing and Community
Amazon is..?• In 1995, Amazon.com sold its first book, which shipped from Jeff Bezos garage in Seattle.• The story is an e-commerce dream, and Jeff Bezos was Time magazines Person of the Year in 1999.
Amazon.com Basics• Amazon sells lots and of stuff. – Beaut supplies, clothing, jewelry, gourmet food, sporting goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, garden supplies, bedding and almost anything else you might want to buy• Amazon makes every possible attempt to customize the buyer experience.• Amazon knows you by name and tries to be your personal shopper.
Amazon Technology • Amazon running is entirely Linux-based • Query historical data and ETL • security is a major concern • Netscape Secure Commerce Server using the SSL
Amazon E-commerce• Amazon.com has always sold goods out of its own warehouses.• The sales go through Amazon.com and up at Nordsrom.com, Land’s End.com or Target.com for processing and order fulfillment.• Amazon essentially leases space to these retailers, who use Amazon.com as a supplemental outlet for their online sales.
Amazon Tools, Marketing and Community"To be Earths most customer-centric company where people can find and discover anything they want to buy online."Amazon recommends products• similar to what youre currently searching for (on-the-fly recommendations that use up tons of processing power)• related to what youve searched for or clicked on at any time in the past• purchased by other people whove searched for what youre searching for or have bought what youve bought