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Social media - My new frontier 2013-01-23-for release on Slideshare

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Ken Howell is a senior consultant and an Executive Partner in PCGI Consulting Services with many years of project management and management consulting experience in various industries such as Health, …

Ken Howell is a senior consultant and an Executive Partner in PCGI Consulting Services with many years of project management and management consulting experience in various industries such as Health, Government, Insurance, Telecommunications, Financial and Custom Application Development in both Winnipeg and Regina.

Ken is active in the social media space on a number of platforms. He is an active learner and enjoys experimenting on new social media outlets.

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  • Site – Year Started - # UsersFacebook – 2004 – 1 billion (bought Instagram)Twitter – 2006 – 500 millionLinkedIn – 2003 – 200 millionPinterest – 2010 – 40 millionGoogle – 2011 - ?
  • My own experiences:Facebook is more local, I know all my contacts personallyLinkedIn is larger user base mostly in Canada, I know most of my contacts personallyTwitter’s user base is across North America, I do not know most of my contacts personally
  • Use tools to help minimize the effort to maintain your social media presence
  • Use tools to help minimize the effort to maintain your social media presence
  • It is very easy with the technology that is in our hands to make that social media post in an emotional state.We all know to not send that emotional email until the next day, but we haven’t learned that lesson enough yet with social media.
  • It is very easy with the technology that is in our hands to make that social media post in an emotional state.We all know to not send that emotional email until the next day, but we haven’t learned that lesson enough yet with social media.
  • Transcript

    • 1. Social Media: My Newest Frontier Ken Howell PCGI Consulting Services Best Practice Presentation Jan 23, 2013
    • 2. Agenda• Why am I doing this?• What sites am I on?• Strategies undertaken• Lessons learned• Interesting experiences• This presentation• What’s next? Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 2
    • 3. Why Am I Doing This?• Why am I doing all this Social Media stuff? – Promote my “brand” – Expand my networking horizons – Promote my skills and knowledge in the management consulting field across North America with special emphasis on healthcare Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 3
    • 4. What Sites Am I On (and not)?Significant Involvement Growing Involvement LinkedIn Blogger Twitter Instagram Facebook Future Involvement No Involvement Google+ Pinterest Branch out Foursquare Klout MySpace SlideShare Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 4
    • 5. My Strategies• Understand your audience – Be clear who your audience is across each platform – Being relevant to your audience is crucial • Ian Trump does an excellent job in focusing on IT security• Your picture (or lack of) – Your picture is important! – Be consistent with your intent and your picture Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 5
    • 6. My Strategies• Automate, automate, automate – Do a maximum amount of work with a minimum amount of effort – Hootsuite allows posting across LinkedIn, Facebook, Twitter, Google+ and others Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 6
    • 7. My Strategies• Automate, automate, automate – Do a maximum amount of work with a minimum amount of effort – Hootsuite allows posting across LinkedIn, Facebook, Twitter, Google+ and others Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 7
    • 8. My Strategies• Create messages that can be used across multiple platforms – Facebook posts should use an image that grabs attention – Keep messages short: • 144 characters (including link) will enable you to use that same message across many social media platforms Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 8
    • 9. My Strategies• Create messages that can be used across multiple platforms – Facebook posts should use an image that grabs attention – Keep messages short: • 144 characters (including link) will enable you to use that same message across many social media platforms Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 9
    • 10. Key Strategies• Remember why you are doing this! – You are uber-professional – Avoid the 2am “opinionated” posts & 3am pictures! – Use other accounts • Create an alternate persona for those opinionated posts • Create personal (non-business) accounts to post personal news and don’t mix personal and business contacts• Think twice, type once, never regret! – You are what you share Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 10
    • 11. Key Strategies• Remember why you are doing this! – You are uber-professional – Avoid the 2am “opinionated” posts & 3am pictures! – Use other accounts • Create an alternate persona for those opinionated posts • Create personal (non-business) accounts to post personal news and don’t mix personal and business contacts• Think twice, type once, never regret! – You are what you share Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 11
    • 12. Tips• Tip #1: Social media is a trial and error process just try it!• Use an effectiveuniquestandard usernames• Use a standard message posting time with your automated tool. – Your clients are not paying you to do your social media posts during the day• Don’t buy followers - Quality vs quantity Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 12
    • 13. Tips• Share and retweet (RT). – You like it when your followers enjoy your posts and share them! Do the same for them. – Share good news or announcements in your posts.• Understand who influential followers are and follow them – Jay-Z and Steve-O may be influential, but do your professional followers think so? Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 13
    • 14. Tips• Be wary of privacy settings – They seem to change frequently. – Assume nothing is ever private.• Create a new email address as the primary contact for your social media activity – kenhowellpcgi@gmail.com• Profile – Make sure your profile is searchable – Use industry specific keywords Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 14
    • 15. Tips• Be aware of your Company Social Media policy• Posting – Don’t post a high number of posts at one time (social media spam!) – One or two posts a day per social media tool – Know your audience, post items that interest them – Don’t waste your audience’s time – Try to use content more than one platform Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 15
    • 16. Tips• Twitter – Using the @ symbol when referring to others willmay get the attention of the person • @jannarden • @jennboterill – Using the # symbol when referring to a topic may increase the chances of retweeting by those who follow the topic • #EMR • #healthcare 16 Social Media – My New Frontier - Ken Howell, PCGI Consulting Services
    • 17. Tips• LinkedIn – Personalize your LinkedIn invitation to connect beyond “Id like to add you to my professional network on LinkedIn.” – Join Groups – “Who’s Viewed Your Profile” – Maximize the content in your profile Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 17
    • 18. Lessons Learned• Thank you – Thank your Twitter followers (weekly on Friday) – Thank your LinkedIn endorsers• It takes effort and focus to maintain activity• You will never, ever, ever, actually know everything there is about Social Media Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 18
    • 19. Experiences To Date• Live Tweeting: – COACH: eHealth Conference 2012 • Jann Arden key note • John Wright, CEO CIHI – Winnovation 2012 – Life Sciences Assoc of MB Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 19
    • 20. This Presentation• What I wanted – a Star Trek theme with appropriate images and phrases and even a sound bite• But, when creating social media content, consider multiple re-uses – Copyright images cannot be used without approval. Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 20
    • 21. What’s Next?• Other social media outlets: – Expand the use of: • Google +, Branch Out, SlideShare – Explore new sitestools: • YouTube, SlideShare, WordPress• Personal branded site – www.kenhowell.ca• Increase Blogging – “PM is like scrabble”• Analysis of links promoted• Recommendations Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 21
    • 22. About Ken HowellKen Howell is a senior consultant and an Executive Partner in PCGIConsulting Services with many years of project management andmanagement consulting experience in various industries such as Health,Government, Insurance, Telecommunications, Financial and CustomApplication Development in both Winnipeg and Regina.Ken is active in the social media space on a number of platforms. He is anactive learner and enjoys experimenting on new social media outlets. KenHowellPCGI@gmail.com – LinkedIn: http://www.linkedin.com/in/kenhowellpcgi – Twitter: http://twitter.com/#!/kenhowellpcgi – Facebook: http://facebook.com/kenhowellpcgi – Blogger: http://kenhowellpcgi.blogspot.ca/ – Instagram: http://instagram.com/kenhowellpcgi Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 22
    • 23. About PCGI Consulting ServicesPCGI Consulting Services (PCGI) is a member of the Paradigm Group ofCompanies. Together, PCGI and Paradigm Consulting Group in Reginaprovide business and information technology services to organizations acrossNorth America.We offer our customers a wide range of IT and business consulting services.Our experience spans a myriad of customers within several industries, withparticular expertise in Healthcare, Insurance, and the Public Sector. Paradigmconsultants have access to a large body of knowledge incorporating years ofexperience and a commitment to professional development.For more information on PCGI, please visit http://www.pcgi.mb.ca Social Media – My New Frontier - Ken Howell, PCGI Consulting Services 23

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