3. Connected TV Market Opportunities
• A recent global survey revealed 37% of viewers would pay to
view archived content
Avid and Ovum, November 2013
•
•
Online video market will be worth $37 billion in 2017
Source: Informa Telecoms & Media, the OTT Video Revenue Forecasts
• Example Market Drivers : Lower cost , greatly availability & increased
ADSL/broadband speeds creating OTT Video markets globally
I-Line Technology
4. Overview & Objectives
• I-Line Technology Ltd is a joint venture company with the University of the West of
England (UWE)
• The creation of a Digital Media centre of excellence for archive TV/Film/Audio.
• Offering transformation services to convert raw media content & data into quality
video, structured data with knowledge based information
• Development for example: automated tools, software products & best practice
methodologies
• The creation & longevity of both a commercial & academic centre with benefits for
the UK
I-Line Technology
5. I-Line Technology example Services:
•
Transformation services including developing Media Assets into
interoperable & searchable data across all distribution platforms and consumer
devices
• I-Line will also provide a secure environment & technical resources to
catalogue, index, keyword, encode rich Metadata/keywords for broadcasters
archive TV Film& audio content
,
• Quality & Accreditation test methodologies
• I-Line will offer options & pathways to commercialise media content globally
• Development of marketing & promotion strategies to create global awareness
& demand for video/Audio content
I-Line Technology
6. I-Line Digital Media centre methodology & Global
Internet Exchange Platform
Raw Video & Data content stored in
multiple different formats
Transformation services
i. e indexing, cataloguing, inserting rich metadata,
increase quality & created structured
Interoperable searchable data
Global Internet Exchange
7. TransformationSequence for Media Assets
Raw data & base
Video Media Content
Structured data &
video content
I -Line Technology
Community
Feedback and
creation of
knowledge based
data & quality video