Straightline Ppt Presentation (Generic)


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Straightline Ppt Presentation (Generic)

  1. 2. Our Focus Development Advisory Services for Golf Developments Timesharing & Fractional Real Estate Mixed Use Communities Resorts Residential Cruise Ships Hotels
  2. 3. The Straightline Hospitality Background A Solid and Professional Team of Industry Experts
  3. 4. The Straightline Hospitality Background Prior to founding Straightline, Mr. Free was the #2 executive/worldwide within the Real Estate Division of Hilton Hotels Corporation in Beverly Hills…
  4. 5. The Straightline Hospitality Background Mr. Free oversaw hundreds of projects throughout the world, involving billions of dollars in development.
  5. 6. The Straightline Hospitality Background <ul><li>At the time Hilton Hotels Corporation was the: </li></ul><ul><li>Largest owner of hotel and resort real estate in the World. </li></ul><ul><li>Largest operator of large hotels in the World. </li></ul><ul><li>Largest casino company in the World. </li></ul><ul><li>Largest hotel and resort redevelopment projects in the World. </li></ul>
  6. 7. Name Location Magnitude Year ($ millions) Arrowood Resort & Conference Center New York USA 42 1996 Atlanta Airport Hilton Georgia USA 52 1988 Balboa Inn California USA 115 2000 Bank of America Timeshare Portfolio USA 89 2003 Bedrock Hotel Portfolio USA 340 1997 Belleview Biltmore Resort Florida USA 42 1998 BW Carpinteria Inn California USA 18 2005 Cal-Neva Resort Nevada USA 55 1999 Candlewood Suites California USA 9 2007 Capital Hilton District of Columbia 75 1990 Casa Sirena Resort California USA 20 2001 Chicago Hilton & Towers Illinois USA 250 1988 Club Fabel USA - 2001 Club Regina Portfolio MEXICO 231 2001 Coco Palms Resort Hawaii USA 110 1998 Conestoga Resort California USA 40 1995 Conrad Hotel HONG KONG 65 1991 Conrad Hotel TURKEY 72 1991 Dana Point Headlands California USA 22 2003 Descanso Resort COSTA RICA 25 2007
  7. 8. Name Location Magnitude Year ($ millions) Don the Beachcomber’s Hawaii USA - 2006 Embassy Suites Hotel California USA 80 2006 Five Rivers Resort Wisconsin USA 82 2006 Flamingo Hilton (Las Vegas) Nevada USA 650 1990 Flamingo Hilton (Laughlin) Nevada USA 215 1989 Flatotel New York USA 55 2002 Florida Park Vacations Florida USA 25 2004 Galaxy Commercial California USA 110 2000 Grand Casino Coushatta Louisiana USA 40 1999 Harbor Club Florida USA 15 1995 Harley Hotel Portfolio USA 455 1998 Helmsley Hotel Portfolio USA 385 1997 Hidden Valley Resort (Yin Ju Gu) CHINA 400 2008 Hilton Grand Vacations Club USA - 1991 Hilton Hawaiian Village Hawaii USA 1,100 1990 Indian Wells Resort California USA 30 1995 ITT Sheraton (Starwood) INTERNATIONAL - 1993 Kabusa Resort NIGERIA 140 2005 Kimpton Hotels & Restaurants USA - 1999 La Belle Creole NETHERLANDS ANTILLES 60 1989
  8. 9. Name Location Magnitude Year ($ millions) Lifestyle Center of America Oklahoma USA 55 2003 Manchester Development California USA 300 2001 Mandarin Oriental Hotel California USA 55 2001 Marblehead California USA 60 2000 Marina Village California USA 18 2005 Maxim Hotel & Casino Nevada USA 163 2001 New Orleans Airport Hilton Louisiana USA 32 1998 New York Hilton & Towers New York USA 450 1990 O’Hare Hilton Illinois USA 80 1992 Otto Hotels Arizona USA 10 1996 Pond Bay Club US VIRGIN ISLANDS 100 2006 Port de Plaisance NETHERLANDS ANTILLES 440 1993 Portfolio of 9 Embassy Suites USA 180 1996 Portland Hilton Oregon USA 35 1992 Porto Pango Resort & Marina EL SALVADOR 200 2005 Porto Sauipe Resort BRAZIL 400 1998 PrimeLodge USA - 1996 Radisson Hotel & Quality Inn Washington USA 20 2001 Ramada Inn Arizona USA 20 2000 Ritz Carlton Hotel MEXICO 100 2005
  9. 10. Name Location Magnitude Year ($ millions) Ritz Carlton Hotel Florida USA 120 1996 Ritz Carlton Hotel Virginia USA 70 1996 River Park Development California USA 40 2003 Rosewood Hotels INTERNATIONAL - 1998 San Diego Hilton Resort California USA 55 1992 San Francisco Hilton & Towers California USA 250 1988 Sisolak Resorts Nevada USA 75 2002 Snowy Owl Resort Massachusetts USA 65 2007 The Browning Utah USA 35 2007 The Magellan INTERNATIONAL 750 2008 The Waldorf-Astoria New York USA 900 1990 Tokyu Corporation JAPAN - 1988 Vista Hotel (Hilton International) Minnesota USA 45 1996 Waikiki Beachcomber Hotel Hawaii USA 52 2005 Warner Springs Ranch California USA 22 1999 Washington Hilton & Towers District of Columbia USA 200 1990 Westin Hotels INTERNATIONAL - 1994 Westin Kauai Resort & Lagoons Hawaii USA 200 1996 Woodfin Suite Hotels USA 300 2005 Zembra Island TUNISIA 425 2008
  10. 11. Past Cl i ents <ul><ul><ul><li>Bank of America , San Francisco USA </li></ul></ul></ul><ul><ul><ul><li>Booze Allen Hamilton , Vienna AUSTRIA </li></ul></ul></ul><ul><ul><ul><li>Eastdil Secured (Wells Fargo Bank) . New York and San Francisco USA </li></ul></ul></ul><ul><ul><ul><li>Economics Research Associates , Los Angeles USA </li></ul></ul></ul><ul><ul><ul><li>FTI Consulting , Los Angeles USA </li></ul></ul></ul><ul><ul><ul><li>Goldman Sachs Group, New York USA </li></ul></ul></ul><ul><ul><ul><li>Groupe GMF , Paris FRANCE </li></ul></ul></ul><ul><ul><ul><li>ITT Sheraton (Starwood Hotels & Resorts) , Boston USA </li></ul></ul></ul><ul><ul><ul><li>Kimpton Hotel & Restaurant Group , San Francisco USA </li></ul></ul></ul><ul><ul><ul><li>KPMG , Los Angeles USA </li></ul></ul></ul><ul><ul><ul><li>Mido Resorts , Tokyo JAPAN </li></ul></ul></ul><ul><ul><ul><li>Odebrecht SA , Salvador BRAZIL </li></ul></ul></ul><ul><ul><ul><li>People’s Daily Publishing , Beijing CHINA </li></ul></ul></ul><ul><ul><ul><li>PricewaterhouseCoopers , Los Angeles and San Francisco USA </li></ul></ul></ul><ul><ul><ul><li>Residential Cruise Lines , Phoenix USA </li></ul></ul></ul><ul><ul><ul><li>Rosewood Hotels , Dallas USA </li></ul></ul></ul><ul><ul><ul><li>Tokyu Corporation , Tokyo JAPAN </li></ul></ul></ul><ul><ul><ul><li>UBS Global Asset Management, Chicago USA </li></ul></ul></ul>Approximately 90 clients since 1992, including…
  11. 12. Areas of Specialty Assistance to Master Developers Straightline Development Advisory Services <ul><li>Project Concept Development </li></ul><ul><li>Facility Programming </li></ul><ul><li>Business Structuring </li></ul><ul><li>Branding </li></ul><ul><li>Sub-Developers </li></ul><ul><li>Budgeting & Financing </li></ul><ul><li>Hospitality Operating Teams </li></ul><ul><li>Selection of Project Professionals </li></ul>Specialty Assistance Master Developer
  12. 13. Areas of Specialty Assistance to Master Developers <ul><ul><li>Project Concept Development </li></ul></ul><ul><ul><li>Provision of master planning advice, particularly as regards hospitality, shared ownership, and residential project components. </li></ul></ul>
  13. 14. Areas of Specialty Assistance to Master Developers <ul><ul><li>Facility Programming </li></ul></ul><ul><ul><li>Identification of the best economic sizing for the hotel, food & beverage facilities, spa & fitness, recreational, casino, and function spaces. </li></ul></ul><ul><ul><li>Square meterage allocations and adjacencies. </li></ul></ul>
  14. 15. Areas of Specialty Assistance to Master Developers <ul><ul><li>Business Structuring </li></ul></ul><ul><ul><li>Financial and marketing analysis of alternative business operating formats [hotel, condo hotel, all-suites, timeshares, fractionals, residential, hybrids]. </li></ul></ul>
  15. 16. Areas of Specialty Assistance to Master Developers <ul><ul><li>Selection of Project Professionals </li></ul></ul><ul><ul><li>Recruit Master Developer project team members. </li></ul></ul><ul><ul><li>Propose and/or vet qualified Architects, Land Planners, Interior Designers, F&B Concept Professionals, FF&E Purchasing Companies, and Development Law Firms. </li></ul></ul><ul><ul><li>Manage these firms during the design and construction phases. </li></ul></ul>
  16. 17. Areas of Specialty Assistance to Master Developers <ul><ul><li>Sub-Developers </li></ul></ul><ul><ul><li>Qualify sub-developers. </li></ul></ul><ul><ul><li>Solicit sub-developer’s interest; negotiate terms of involvement. </li></ul></ul><ul><ul><li>Manage sub-developers during planning and development phases. </li></ul></ul><ul><ul><li>Coordinate and police residential Sales & Marketing programs. </li></ul></ul>
  17. 18. Areas of Specialty Assistance to Master Developers <ul><ul><li>Branding </li></ul></ul><ul><ul><li>Investigate the alternatives of international chain branding versus operation as “independents”. </li></ul></ul><ul><ul><li>Identification of hotel/restaurant/retail/spa brand candidates. </li></ul></ul><ul><ul><li>Negotiate appropriate license or management agreements. </li></ul></ul><ul><ul><li>Negotiate technical service agreements. </li></ul></ul>
  18. 19. Areas of Specialty Assistance to Master Developers <ul><ul><li>Branding (continued) </li></ul></ul><ul><ul><li>Identify third party management entities, if any, and negotiate agreements with same. </li></ul></ul><ul><ul><li>Create project-specific branding (separate from international chain branding). </li></ul></ul><ul><ul><li>Manage or coordinate process between hospitality and residential sides of project. </li></ul></ul>
  19. 20. Areas of Specialty Assistance to Master Developers <ul><ul><li>Budgeting and Financing </li></ul></ul><ul><ul><li>Assist Master Developer in preparing Master Financing Program. </li></ul></ul><ul><ul><li>Proforma budgeting (pre-opening and operating phases). </li></ul></ul>
  20. 21. Areas of Specialty Assistance to Master Developers <ul><ul><li>Budgeting and Financing (continued) </li></ul></ul><ul><ul><li>Preparation of project financing or developer package, as may be required; Assistance in “selling the dream” to outside developers, investors, and lenders. </li></ul></ul><ul><ul><li>Selection of the feasibility consultants and management of the process of developing the feasibility reports. </li></ul></ul>
  21. 22. Areas of Specialty Assistance to Master Developers <ul><ul><li>Hospitality Operating Teams </li></ul></ul><ul><ul><li>Recruitment of or vetting of the operating management team for hospitality components (General Managers, Directors of Sales & Marketing, Controllers). </li></ul></ul><ul><ul><li>Goal-setting for the operating management teams during the pre-opening phase. </li></ul></ul>
  22. 23. Areas of Specialty Assistance to Master Developers <ul><ul><li>Hospitality Operating Teams (continued) </li></ul></ul><ul><ul><li>Monitoring of same to ensure successful delivery of commitments. </li></ul></ul><ul><ul><li>Guide the management entities in their development of the Hotel Sales & Marketing Plans. </li></ul></ul>
  23. 24. Straightline can assist in these areas… Provision of advice concerning the Master Plan so that the design meets World-class standards. 1.
  24. 25. Straightline can assist in these areas… Sourcing additional capital or partners in order to spread the financial risk and best employ financial leverage. 2.
  25. 26. Straightline can assist in these areas… Pursuit of international and domestic hotel brands for entry into the project. 3.
  26. 27. Straightline can assist in these areas… Management of the project team to fully deliver upon the design program. 4.
  27. 28. Why Straightline? <ul><li>Dedicated 100% to </li></ul><ul><li>Hospitality real estate. </li></ul>
  28. 29. Why Straightline? <ul><li>Dedicated 100% to </li></ul><ul><li>Hospitality real estate. </li></ul>We simply know the business.
  29. 30. Why Straightline? <ul><li>Our value creation perspective. </li></ul>
  30. 31. Why Straightline? <ul><li>Our value creation perspective. </li></ul>We can preserve and create value within the project.
  31. 32. Why Straightline? <ul><li>Substantial credibility of the firm. </li></ul>
  32. 33. Why Straightline? <ul><li>Substantial credibility of the firm. </li></ul>We are well-known in the hospitality and real estate business worlds and we have direct access to top industry executives.
  33. 34. Why Straightline? <ul><li>Deep knowledge with hands-on </li></ul><ul><li>experience by the key principals </li></ul><ul><li>in the firm. </li></ul>
  34. 35. Why Straightline? <ul><li>Deep knowledge with hands-on </li></ul><ul><li>experience by the key principals </li></ul><ul><li>in the firm. </li></ul>We know how to deliver upon a vision.
  35. 36. QUESTIONS?
  36. 37. Thank You Straightline Hospitality Corporation Mr. Kenneth Free, President 1576 El Dorado Dr., Thousand Oaks, CA 91363, USA Telephone: 805.373.6840 Facsimile: 805.379.1050 eMail: