Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
CASSIE – BufferApp is awesome, because it allows you to tweet when you like but they aren’t sent until the times when the highest number of your followers are online (as evidenced by when they are tweeting). It is also awesome, because it allows you to send tweets and FB posts at one time.
Transcript of "Marketing from your fairground iafe 2012"
MARKET YOUR EVENT FROM YOUR EVENT
PRESENTER KENDRA WRIGHT President, Saffire Events• First job – Event manager for non-profit• Began working at Fortune 1000 company in 1995 o Accidentally started building websites• Started own company in 1998 o One woman show
DEEP THOUGHT Ask questions that get peopleto talk about themselves in relation to your event
FACEBOOK TIPTake pictures of the crowd at concerts, postthem and encourage them to tag themselves Your photo appears in their Facebook feed!
FINAL THOUGHTSSpeaking at 3 pm in Registration Hallway(across from tradeshow)Come by our Hollywood Happy Hour from5:30-7 pm tonight in Suite 3298.Leave us your business card, and we’ll sendslides, enter you for a FREE flat screen TVand send you The Dirt.