Google analytics   iafe 2012
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  • Saffire Events was founded by Kendra Wright, who has been building websites since 1995, when the internet began.In 2000, she joined forces with Aaron Pederson, Saffire Events’ technical director, and Jeremy Emerson, Saffire Events’ creative director.
  • 1) Click Admin in upper right2) Click on the Name (your url) under the Profiles Tab3) Click on Goals4) Click on +Goal to add a new goal You can set it to URL based which only requires the final URL they hit when the goal is met.
  • 1) Click Admin in upper right2) Click on the Name (your url) under the Profiles Tab3) Click on Goals4) Click on +Goal to add a new goal You can set it to URL based which only requires the final URL they hit when the goal is met.

Google analytics iafe 2012 Presentation Transcript

  • 1. GOOGLE ANALYTICS
  • 2. PRESENTER KENDRA WRIGHT President, Saffire Events• First job – Event manager for non-profit• Began working at Fortune 1000 company in 1995 o Accidentally started building websites• Started own company in 1998 o One woman show
  • 3. SAFFIRE CLIENTS
  • 4. SAFFIRE ASSOCIATION PARTNERS
  • 5. GOOGLE ANALYTICS
  • 6. THIS IS THE NERDY PART
  • 7. LOTS ABOUT YOUR AUDIENCE
  • 8. WHERE THEY LIVE
  • 9. WHAT SITES THEY CAME FROM
  • 10. WHERE THEY GO ON YOUR SITE
  • 11. 4 IMPORTANT THINGS TO WATCH • Low visits? site Improve SEO or online marketing visits of your site
  • 12. SITE VISITS
  • 13. 4 IMPORTANT THINGS TO WATCH bounce • High bounce rate? Improve your rate homepage
  • 14. BOUNCE RATE
  • 15. 4 IMPORTANT THINGS TO WATCH actions/ • Not enough action? Make your website conversion more compelling rate (good rate: 2%)
  • 16. SETTING GOALS
  • 17. SETTING GOALS
  • 18. 4 IMPORTANT THINGS TO WATCH time • Low time? Add interactivity and on site other “stickiness”
  • 19. AVERAGE VISIT DURATION
  • 20. AUTOMATING GOOGLE ANALYTICS
  • 21. AUTOMATING GOOGLE ANALYTICS
  • 22. FINAL THOUGHTSSpeaking at 3 pm in Registration Hallway(across from tradeshow)Come by our Hollywood Happy Hour from5:30-7 pm tonight in Suite 3298.Leave us your business card, and we’ll sendslides, enter you for a free flat screen TVand send you The Dirt.
  • 23. Thank You!