Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
A few years ago, a phone call changed the trajectory of their company.Rodeo Austin called and asked them to build an immersive, online presence. Immediately, Saffire Events felt this was an industry they wanted to call home, because this was an industry they could help. And the best thing is, because of geographic disparity, Saffire can bring the experience of lots of fairs and give us functionality that we would never be able to afford from someone just building one event website.
Troy, I had to unfollow Saffire Events so we can show these people how to do a follow.
Since we do the Amador website, we’re the perfect people to supply these graphics, so we’re going to add a heading now; it’s basically a background for the top part of the page.
Looks pretty snazzy, doesn’t it, Troy?
Don’t follow too many until you have tweeted and have a branded page!
Troy, do any of these look legit, like you’d want to follow them?
1. Share your Blog postsDoes your company blog? Why not take the time to share that wonderful content with your audience on Social Media? Sharing your blog posts with your Facebook and Twitter followers will not only help you engage with them, but it will also increase web traffic to your blog. If you increase this traffic you can then convert them into paying customers.2. QuestionsAsk a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. Create thought provoking and engaging questions based upon your area of expertise or industry that will produce great responses. Then share those answers with everyone on your company’s page. You can generate great feedback and start interesting discussions.3. Highlight Customer Stories and TestimonialsLet your customers do the marketing for you! Share the stories and experiences that your customers have had with your company for all to see. This will show your company from different perspectives and show others what they can expect when doing business with you.4. Local ActivitiesA great way to get people involved with your business and the community is to let them know about the things that are happening locally. Keeping your fans engaged with what’s going on in the community will not only look good for you but when they tell others where they heard about the event, they will be reminded of your company and that they heard it from you first! A good way to do this is to run a contest and give away something relevant to your community.5. Fill in the BlankThis is a great way to get some conversations started. By creating fill in the blanks, you are setting yourself up for some interesting responses. These types of comments/ posts really get people to participate because when people see them they just can’t help themselves and feel the need to chime in with their two cents.6. Organize a contestCreate a Contest that is both engaging and simple, but make sure that the prize is enticing as well! Simplicity goes very far when it comes to online contests. The fact of the matter is that people want to enter to win something for free, but are more reluctant to do so when they have to give out their information in fear of being spammed and contacted for services or products that they don’t need or want. Therefore use contests to create more visibility for your company and attract more followers and fans rather than trying to sell them something!7. Top 10 ListsCreate top ten lists for different topics related to your industry. This is a great way to give your professional opinion on what you think is more important along with creating some discussion and engagement. Top ten lists usually draw a lot more attention because they are easier to read and people like to see how things rank in a list. This is why whenever you can create a list about a specific topic, you should. It’s also great for SEO (Search Engine Optimization)!8. How-to VideosShow a video on how to do something specific that’s related to your business or industry. By making a step-by-step video, you not only improve SEO, but you’re also helping your online credibility. Just make sure that you pick something that you are an expert in and make sure it is done right. No one likes watching a how to video and not being able to do what it is you set out to show him or her. Since video is very popular on the Internet, it makes sense to be one step ahead of the competition and take the time to film out exactly what you are trying to show them.9. Post Funny Photos or SayingsPeople love to laugh, so if you have something funny to say or something funny to show, then share it! Just make sure it’s appropriate for your audience and doesn’t pull in politics or religion. You don’t want to lose credibility for something you thought was funny but offended your audience.10. Customer ContentDon’t put the entire burden on your own shoulders all the time. Let your customers and clients do the work for you! Allow them to upload and share their content with their friends and followers. Make sure that you respond accordingly to any negative content that may arise! Encourage your audience and provide them a place where they can share their content, to get all around engagement! Just be sure that it doesn’t turn off topic or become spammy.Leave us a comment below and let us know what has worked for you! We’re always curious to learn about what strategies work for particular businesses! You can leave a response, or trackback from your own site.
Schedule up to 10 posts for each account you set up for FREEFacebook, Twitter, LinkedIn“GO AWESOME” and for $10 a month, you can schedule up to 100 posts per account
Different for weekends and weekdays
DIGITAL WORD OF MOUTH: TEN STEPS TO TWITTER SUCCESSS Kendra Wright, Saffire Events Troy Bowers, Amador County Fair
PRESENTERS Kendra Wright Troy Bowers President CEO Saffire Events Amador County FairExperience: Experience:• Began building websites • CEO of Amador County in 1995 for Fortune 1000 Fair, the #1 small county• Started online consulting fair company in 1998 • “Seasoned” fair• Helps events have a great professional online presence • Second generation fair manager; have worked most every job on the fairgrounds • In 1978, first company to
SAFFIRE EVENTS (continued)
POLLHow many of you have a Twitter account for your event?How many of you have a personal Twitter account?
AGENDASet up your Twitter accountCustomize your Twitter pageFigure out who to followTweeting ideas and strategy Who to tweet about!Advanced Twitter maneuversManaging TweetsTwitter analytics
STEP 1: SET UP TWITTERNo more than 15 characters in UsernameExample: Amador County Fair • Too many characters: @AmadorCountyFair • Use: @AmadorFair • Use your real business name so search engines & customers can find you Include your state in your username if you need to differentiate yourself!
SET UP PERSONAL ACCOUNT TOOIt’s a good place to “practice”But be careful! • KitchenAid debate disasterFollow different people on personal vs.business, so it’s obvious what account
WHO TO FOLLOW IN SET UPWhen you set up your account, just followthe minimum - Industry associations &businesses • IAFE @IAFE • IFEA @IFEAworld • State/regional organization @WesternFairs • Saffire Events @SaffireEvents
STEP 2: CUSTOMIZE YOUR PAGEEdit Profile • Add a photo (logo) o Get 10x more followers • Add a bio (mission – make it fun) o Get 8x more followersCustomize your design • Use your website background
NEW! ADD A HEADERMake a file that is1200 x 600It will be a background behind:• Twitter name• Bio• Location• URLJust another way to convey your brandUpload it to Profile/Design
STEP 3: DO A FEW RETWEETS• Retweet people you follow • Look through your timeline • At first, this is just to get your feet wet • Give people a taste of what’s to come
STEP 4: FOLLOW SOME PEOPLEEvents similar to yoursBig eventsPeople involved in your eventLocal businessesJust for fun Don’t follow too many until you have tweeted and have a branded page!
EVENTS SIMILAR TO YOURSNevada County FairChowchilla-Madera Co FairCalaveras County FairMotherlode Fair, Tuolumne CountyDel Norte County Fair
LARGE EVENTS ON YOUR RADARSan Diego County FairAlameda County FairCalifornia Expo and State FairSan Joaquin County FairStanislaus County Fair
PEOPLE INVOLVED IN YOUR EVENT Sponsors Vendors Entertainers Volunteers Exhibitors Board members
AMADOR EXAMPLESJumbo Shrimp CircusAmador County Fair FoundationAmador Music Hub – local musiciansconnectionAmador Wine Grape growersJackson Rancheria Casino & HotelJunior LivestockLions and Rotary Clubs
LOCAL BUSINESSESLocal businesses • Amador (county) • Plymouth (city)Local press Pilfer from those we are following & our followers!
JUST FOR FUNIf you don’t have a personal accountJust for fun/personality • Backyard tomato farmer • Amateur beer and wine maker • Hiking and biking Follow people on a Tuesday morning; there may be better chance they’ll follow you back.
FINDING MORE PEOPLE TO FOLLOWWho to follow – View All (based on interests)Find friends – if you have: • Gmail • Yahoo • Hotmail • AOLPeople you may know (who your friendsfollow)
STEP 5: WRITE SOME TWEETSIt’s a chicken and the egg: people don’tfollow people without tweets, but you’ll getbetter bang for buck once you have morefollowersTweet what you think will be helpful to yourtarget audience • Don’t be too self-serving
WHAT TO POSTWebsite changes/blog posts/email articlesTestimonialsPhotos/Videos“Insider info”News of weird/human interest storiesContestsQuestions
TRICKS AND TIPS FOR TWEETSTweets between 120-130 characters get thehighest click-through ratesTweets containing via, RT, please and checkhad higher click-through ratesTweet on the weekends (more on thatshortly)
THE ART OF THE HASHTAGTwitter Hashtag Definition (courtesy of Mashable): The hashtag is a way for Twitter users to organize themselves: if everyone uses a certain hashtag to tweet about a topic, it becomes easier to find that topic in search, and is more likely to appear in Twitter’s Trending Topics.Saffire Definition Addendum Many also use hashtags to add something parenthetical/funny at the end of a tweet
THE ART OF THE HASHTAG: BADHashtags preferred by Olympics: #London2012 #Olympics #GoUSA
THE ART OF THE HASHTAG: FUNJimmy Fallon tweets out a hashtag, andpeople tweet funny responses#FactCheck
ENSURE ADOPTION OF A HASHTAG You cant!
STEP 6: PROMOTE TWITTER & HASHTAGSPOST it – relevant places on your website/blogPUBLICIZE it – Twitter feed, regularly andconsistentlyPRINT it – event materials, at your event, etc. Make it easy for your customers to find, adopt and promote it.
“ADVANCED” TWITTER MANEUVERS Favorites (from Profile page) Lists • Create public or private • Subscribe to others Replying to tweets • People can track “conversation” Deleting tweets
POLL Do you use a program to manageyour Twitter and/or Facebook posts?
STEP 7: MANAGE YOUR TWEETS
TAKE IT A STEP FURTHER
STEP 8: GO ABOUT YOUR DAYInstall Firefox extension • While you are online reading articles, don’t just post them; highlight text and click Buffer icon at bottom right to tweet
EVEN WHEN YOU’RE MOBILE
STEP 9: TWEET ABOUT YOUR PEOPLENow you follow “your people”You may have even retweeted some of themNow start writing original tweets about them • Be ruthless: Keep track of how many followers THEY have, and tweet about those who have the most followers – include @ (Twitter name)! e.g., @saffireevents • Your goal, especially while you don’t have many followers, is to get retweeted. So think like people you tweet about. Hint: People tend to retweet when you say nice things about them.
SPECIFIC IDEASSend opening day congrats to other fairsJudiciously promote big sponsors for retweetSame with vendors and entertainersPost thanks to people/groups; they’ll repost
STEP 10: TWEAK & REPEATCheck BufferApp or Twitonomy analytics.Write down topics that had the most reach. • Do more of those.Write down topics that had the least reach. • Do less of those.
THANKS FOR YOUR TIME!We will send you slides! Questions?