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    Knight Center Knight Center Presentation Transcript

    • 1 Knight Center for Journalism in the Americas Bobby Hammelman, Brian Meller, Cameron White, Qing Ye13年1月15日星期二
    • 2 Today’s Agenda • Background and overview of the site • Site Audit • Metrics • Recommendations •Q &A13年1月15日星期二
    • 3 Background • Offers professional training and outreach program for journalists in Latin America and the Caribbean • Trilingual: English, Spanish and Portuguese • Recent launch of MOOC (Massive Online Open Course) • Online Courses, Blogs, News, Austin Forum13年1月15日星期二
    • 4 Visual History 2003 2005 2007 2009 2010 201213年1月15日星期二
    • 5 Site Roadmap13年1月15日星期二
    • 6 Site Layout13年1月15日星期二
    • 7 Metrics • Bounce Rate • Content • Visitors • Language13年1月15日星期二
    • 8 Bounce Rate • Bounce Rate = 74% • New visitors make up 72% of the web traffic • All languages and locations have a similar bounce rate13年1月15日星期二
    • 9Content Blog Headlines Knight Center News13年1月15日星期二
    • 10 ~2% clicks below Content: 2.6%Homepage-Top Entry Page ~1% clicks below-Top 2nd Exit Page 0.4% 4.3% ~0% clicks below13年1月15日星期二
    • 11 Language • English is the most used language on the site • Spanish and Portuguese hold the same numbers with occasional increases and decreases • The newsletter has more subscriptions in Spanish and Portuguese than English13年1月15日星期二
    • 12 Visitors • 142,212 visits from September 21 – December 1 • Jump in traffic in late October from the Brazilian Google News article and the announcement of the MOOC13年1月15日星期二
    • 13 Recommendations • Home-page reorganization • Video • Crazy Egg • Newsletter • Social Media Strategy13年1月15日星期二
    • 14eorganization 13年1月15日星期二
    • 15 Video13年1月15日星期二
    • 16 CrazyEgg • Analytic tool with several functions that can help your site • Displays a heat map, showing where visitors click • Scroll map tool that shows you how far people are scrolling down • Free 30-day trial • Implement an Exit Survey13年1月15日星期二
    • 17 Newsletter13年1月15日星期二
    • 18 Social Media Strategy • Too many news stories and blog posts are being pushed through social media • Diversify content by posting more pictures and videos • Interact and build relationships with the readers13年1月15日星期二
    • 19 Q&A13年1月15日星期二