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Get Results with Social Media: A Case Study of the Dallas Design District
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Get Results with Social Media: A Case Study of the Dallas Design District

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Local real estate developers had big goals for the Dallas Design District, an overlooked neighborhood with prime proximity to downtown Dallas. Using social media and content marketing, we were able to …

Local real estate developers had big goals for the Dallas Design District, an overlooked neighborhood with prime proximity to downtown Dallas. Using social media and content marketing, we were able to get big results, that had a direct correlation to the bottom line.

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  • 1. Building a Social Brand from Scratch, One City Block at a Time ! ! Kendall Shiffler Results Oriented Social Media Summit September 8, 2012 ! @kendallanne @ddesigndistrict
  • 2. Goals
  • 3. RAISE the sea level 1. (Rising real estate values = $)
  • 4. 2. Establish & introduce the Design District as a BRAND
  • 5. Give the Design District an ONLINE presence 3.
  • 6. 4. Establish ourselves as EXPERTS on the Design District
  • 7. Long-term branding effort NOT a direct sales tool
  • 8. STEP 1: Produce LOTS of Quality Content
  • 9. CHALLENGE 1: Produce LOTS of Quality Content
  • 10. STEP 2: Get the Word Out
  • 11. yo framed ve been u’ ^ o on e your phot se line at .c weroaklawn www.lo om
  • 12. Step 2 Continued: Get the Word Out via Social Media
  • 13. STEP 3: REALLY get the Word Out
  • 14. STEP 4: Successfully maintain; keep buzz alive
  • 15. Results
  • 16. 60% of sales generated via blog ! 32% premium for product
  • 17. 600+ “Ask Kendall” inquiries since launch 200 per year average 3-5 asks a week
  • 18. “The area’s moment as the city’s “it” district has finally arrived.”
  • 19. Design District properties rents raised 50% over 4 years ! Fully leased
  • 20. Social/blogging platform has been renewed for 4 years ! (while other marketing initiatives have been cut)
  • 21. 5,000 SF 5 year lease ! (resulted from lead cultivation on twitter)
  • 22. Lessons Learned Social is not just for big biz Social is a full time job Lessons Learned Social takes patience Social produces results
  • 23. QUESTIONS? ! ! ! ! ! www.dallasdesigndistrict.com kendall@dallasdesigndistrict.com @kendallanne @ddesigndistrict

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