Careers in Social Media

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Careers in Social Media

  1. 1. Careers in Social Media<br />November 2, 2010<br />Emerging Media & Communications<br />University of Texas at Dallas<br />Kendall Shiffler<br />www.loweroaklawn.com<br />wwww.entertaininglife.com<br />
  2. 2. “So how did you become a full-time blogger?”<br />Photo © Dallas Morning News, April 2010<br />
  3. 3. When you’re 11 years old..<br />
  4. 4. Road to becoming a full-time blogger<br />
  5. 5. 1. Contact Lenses<br />
  6. 6. 2. CHI<br />
  7. 7. 3. Geek = Chic<br />
  8. 8. So what do you do?<br />Blogger = Writer, Reporter, Copy Editor, Photographer, Videographer, Customer Service Rep, Webmaster<br />A bit about Lower Oak Lawn…<br />Quick Fact: Visit http://www.youplusdallas.com/neighborhoods/lower-oak-lawn for more video about the Dallas Design District.<br />
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  10. 10. Dallas Design District<br />
  11. 11. Education & Experience<br />School: University of Mississippi<br />Majors: International Studies & Spanish<br />Websites: Hobby = Cash<br />Sorority website & e-communications<br />College webmaster<br />Friend & small business sites<br />1st Job: City of Dallas, International Business<br />Dream Job: Full Time Blogger<br />
  12. 12. Lessons Learned<br />Experience is sometimes as important as education<br />BUT<br />Your education will give you a leg up on the competition<br />Quick Tip: Your personal work counts as “years experience”<br />
  13. 13. Five Things You Must do to Land a Job in Social Media<br />Get an Education<br />Get Experience<br />Start Writing<br />Brand Yourself <br />Build your Network<br />
  14. 14. 1. Get an Education<br />You’re on the right track!<br />
  15. 15. 2. Get Experience<br />Internships<br />Summer or Part-Time Jobs<br />Volunteer Work<br />
  16. 16. 3. Start Writing!<br />If you want to be a blogger, you MUST have a blog!<br />If you want to have a job in social media, you must be actively using it.<br />You will be asked for writing samples<br />Quick Tip: Need help getting started? Visit problogger.net and copyblogger.com for great blogging and social media tips & tricks.<br />
  17. 17. 4. Brand Yourself<br />It’s not just your facebook page you need to worry about anymore…<br />Maintain professionalism and brand standards on everything from your blog to twitter, and even your resume!<br />Search Engine Optimize for YOU<br />
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  22. 22. 5. Build Your Network<br />Online<br />Twitter, Facebook, LinkedIn, etc.<br />In Person<br />Networking events, tweet ups, etc.<br />Quick Fact: Dallas ranks 11th for most business users of social networks in a study by NetProspex.<br />
  23. 23. Where can you find Jobs in Social Media?<br />Linked In<br />Social Media Club of Dallas<br />PRSA<br />Indeed.com<br />Websites & social profiles of your favorite brands… <br />Job Search Tip: Several social media marketers have created their own jobs by becoming brand advocates on their own. When all else fails, create your own position!<br />
  24. 24. Speaking of…Vote for Me!www.fulltimefabulous.com<br />
  25. 25. Questions?<br />Connect with Me:<br />www.loweroaklawn.com<br />facebook.com/loweroaklawn.comtwitter.com/loweroaklawnwww.linkedin.com/in/kendallshiffler<br />twitter.com/kendallanne<br />Visit my Sites:<br />Quick Tip: I love coffee. Buy me a cup and I’d be happy to meet with you to talk over any career questions you have!<br />

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