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Wendy’s
Kendall Pinkerton
Objective
• Message: Wendy’s has high-quality,
inexpensive food
• Sell a product, build brand awareness, and
educate a mar...
Target Audience
18-24 year olds
Why 18-24 year olds?
• Disposable Income
• Eat on the go
• Response to digital
campaign
Key Performance
Indicators
2 main indicators:
1. Quarterly sales reports
2. Social media analytics
How will we
accomplish our goals?
Engage with consumers on
social media.
Tools and Tactics
• Facebook and Twitter
dialogues
• Instagram
• Pinterest contests
Google AdWords
• Ad Group: Healthy Fast
Food Options
• Meets objectives of digital
campaign
• Will also advertise
products
Budget Background
• $200,000,000 marketing
budget
• 10% goes to Internet
marketing
• $20,000,000 a year
Digital Agency Charges
• $250 an hour
• Full day of work (8 hours) = $2,000 a day
• One month of work = $60,000
Conclusion
• Wendy’s will engage consumers on social
media.
• Consumers will know that Wendy’s has
high-quality, inexpensi...
Any questions?
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Kendall pinkerton's nmdl presentation

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Transcript of "Kendall pinkerton's nmdl presentation"

  1. 1. Wendy’s Kendall Pinkerton
  2. 2. Objective • Message: Wendy’s has high-quality, inexpensive food • Sell a product, build brand awareness, and educate a market
  3. 3. Target Audience 18-24 year olds
  4. 4. Why 18-24 year olds? • Disposable Income • Eat on the go • Response to digital campaign
  5. 5. Key Performance Indicators 2 main indicators: 1. Quarterly sales reports 2. Social media analytics
  6. 6. How will we accomplish our goals? Engage with consumers on social media.
  7. 7. Tools and Tactics • Facebook and Twitter dialogues • Instagram • Pinterest contests
  8. 8. Google AdWords • Ad Group: Healthy Fast Food Options • Meets objectives of digital campaign • Will also advertise products
  9. 9. Budget Background • $200,000,000 marketing budget • 10% goes to Internet marketing • $20,000,000 a year
  10. 10. Digital Agency Charges • $250 an hour • Full day of work (8 hours) = $2,000 a day • One month of work = $60,000
  11. 11. Conclusion • Wendy’s will engage consumers on social media. • Consumers will know that Wendy’s has high-quality, inexpensive food • This campaign will help Wendy’s sell product and build brand awareness.
  12. 12. Any questions?
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