Your SlideShare is downloading. ×
How Can Public Libraries Compete Leicestershire June 2008
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Can Public Libraries Compete Leicestershire June 2008

2,689
views

Published on

Public libraries face increasing competition from free and low cost web based 'library' services that deliver a user experience that surpasses conventionla OPACs and a range of fulfilment options.

Public libraries face increasing competition from free and low cost web based 'library' services that deliver a user experience that surpasses conventionla OPACs and a range of fulfilment options.

Published in: Business, Technology

1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,689
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
63
Comments
1
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. how can public libraries compete? Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting
    • 2. compete with what? kenchad consulting
    • 3. let’s try to see the wood before we look at the trees kenchad consulting
    • 4. Something big is going on.. and (as in so many times in the past) technology is a major driving force for change….. kenchad consulting
    • 5. ‘ For more than 150 years, modern complex democracies have depended in large measure on an industrial information economy…….In the past decade and a half we have begun to see a radical change in the organisation of information production. Enabled by technological change , we are beginning to see a series of economic, social and cultural adaptations that make possible a radical transformation of how we make the information environment….’ Yochai Benkler a Professor of Law at Yale Law School kenchad consulting
    • 6. ‘ ..organize the world's information and make it universally accessible and useful..’ Google’s mission statement the library function is big business kenchad consulting
    • 7.
      • ‘ Google generation’ ….. ‘ a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine, Google being the most popular one. This is in distinction to previous generations …… whose source of knowledge was through books and conventional libraries .
      • Wikipedia
      kenchad consulting
    • 8. removing barriers ‘ .. technology is unleashing a capacity for speaking that before was suppressed by economic constraint . Now people can speak in lots of ways they never before could have, because the economic opportunity was denied to them’ Mother Jones Magazine (website) Interview with Lawrence Lessig: Stanford Law School Professor, Creative Commons Chair June 29, 2007   http://www.motherjones.com/interview/2007/07/lawrence_lessig.html kenchad consulting
    • 9. disruption
      • ‘ We-Think changes how we access and organise information and so is bound to disrupt libraries and librarians’
      • ‘ The library of the future will be a platform for participation and collaboration with users increasingly sharing information amongst themselves as well as drawing on the library’s resources’
      • Charles Leadbeater. ‘We Think. The future is us’ Profile Books Ltd. 2008
      kenchad consulting
    • 10. as well as new services there are new business models kenchad consulting
    • 11. ‘ Open access is a practical, efficient and sustainable model to unlock the potential of the web for disseminating the results of publicly funded research’ kenchad consulting
    • 12. ‘ Convinced that changes in the industry and the spread of digital piracy have made it ever more difficult to make money from selling records, the Crimea plan to turn the economics on their head by giving away downloads of their self-financed second album, Secret of the Witching Hour’. Owen Gibson, media correspondent Monday April 30, 2007 kenchad consulting Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty
    • 13. you decide what to pay….
    • 14. technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library buildings or (in the main) librarians kenchad consulting
    • 15. so what’s the competition? kenchad consulting
    • 16. here are some competitors..
      • Google : c£ 5,000,000,000 revenues, over 1m digitised books
      • Amazon : ‘we seek to be the earth’s most customer centric company where customers can find and discover anything they want to buy online’
      • AbeBooks : > 100 million titles, over 18,000 ‘branches’.
      • LibraryThing :over 300,000 members.Over 20m books catalogued. Over 150K works reviewed
      kenchad consulting
    • 17. This too..
    • 18. So commercial = chargeable and public sector = free? Really? kenchad consulting
    • 19.
      • Free?
        • charges for non book loans
        • charges for some services
        • fines if items returned late?
      • so what does it cost to borrow a book?
      • (the RAC puts the all-inclusive cost of driving a typical three-year-old 1.8 litre family saloon at 53.6p per mile)
      kenchad consulting a free public library service?
    • 20. libraries are inefficient and expensive in providing resources kenchad consulting
    • 21. libraries are inefficient and expensive in providing resources kenchad consulting
    • 22.
      • cost to put a book on a shelf (prior to London Libraries Consortium) £5.46
      • Source: Anne Rennie. Havering Libraries 2007 NAG Conference
      libraries are inefficient and expensive in providing resources kenchad consulting
    • 23. libraries are inefficient and expensive in providing resources
    • 24.  
    • 25. In 2005 Library staff at the University of Wales in Bangor were threatened with job cuts, the university consultation paper making the case for the cuts stated: ‘Librarians do not deliver “value for money” when compared to the internet.’
    • 26. libraries aren’t being singled out…… kenchad consulting
    • 27. ‘ in the past month I’ve bought 15-20 books. They’ve cost what would you say? £150? £180? Actually, it’s somewhere in in the region of £12’ kenchad consulting
    • 28. ‘ Until recent years most charity shops were "low-key" shops, let often at a peppercorn rent in order to keep the premises occupied : this is no longer true. Many charity shops are now professionally refitted and wish to be sited on the main street in town centres : charity shops are seen as a "risk-free" tenant by landlords, much the same as estate agents or building societies, and are now often paying premium rents’. "Oxfam specialist bookshops will be a shock to people expecting the clichéd image of dark, dusty second-hand bookshops selling scruffy paperbacks," said [Murray] Winters. "The shops are bright, light and well-designed, and offer a vast array of books, including many specialist, rare, antique and unusual titles. Many books on offer are no longer available from mainstream book retailers. Customers appreciate that diversity of choice." http://www.inprint.co.uk/thebookguide/shops/oxfam.shtml competition on the high street kenchad consulting
    • 29. high street bookshops could soon be killed off ? kenchad consulting
    • 30. ‘ I, along with almost everybody I know, stopped buying in bookshops years ago. Why bother? Online, Amazon and AbeBooks have everything I need; in fact, they have everything anybody could ever need, and AbeBooks, especially, is absurdly cheap’. kenchad consulting
    • 31. let’s compare……. public libraries vs. commercial ‘library’ services kenchad consulting
    • 32. search: the library (OPAC) experience
    • 33. information provided and options for action
      • a title search goes straight to:-
      • bibliographical inc summary information
      • holdings (locations)
      • availability
      • context search (by author and subject)
      • request
      kenchad consulting this is fine……..as far as it goes..
    • 34. search: the Google Book Search experience
    • 35. Does your OPAC do this?
    • 36. kenchad consulting
    • 37. kenchad consulting
    • 38. kenchad consulting
    • 39. kenchad consulting
    • 40. kenchad consulting
    • 41.  
    • 42. kenchad consulting
    • 43. The ‘default’ Google link to library holding is via OCLC WorldCat
    • 44. kenchad consulting why isn’t your library on this list?
    • 45. The OCLC WorldCat ‘platform’ links through to the local OPAC Other ways of linking (e.g. through Talis) are available but OCLC remains the Google default
    • 46. let’s try another search…… kenchad consulting
    • 47.  
    • 48. The book is not in the library catalogue and no alternatives are offered. There is a ‘place request’ option but this presents a another set of ‘barrier’ Why is it made so hard?
    • 49. What does this mean? Where do I go from here? Here’s an example from another library catalogue
    • 50. compared to this…
    • 51. The same search on Amazon
    • 52. One click to fulfilment….
    • 53. Also … genuinely helpful suggestions
    • 54. Other helpful information too…..
    • 55.  
    • 56.  
    • 57. a random selection of requests in May
      • Prescott, John ‘Prezza – pulling no punches’
      • Blair, Cherie ‘Speaking for Myself’
      • McFadyen, Cody ‘The Darker Side’
      • Gardner, Lisa ‘Say Goodbye’
      • Clevely, A.M. ‘The Allotment Seasonal Planner and Cookbook’
      • Abnett, Dan ‘Everyone Says Hello’
      • Cabot, Meg ‘To the Nines’
      • Coben, Harlan ‘Hold Tight’
      • Jardine, Quentin ‘Wearing Purple’
      • Kamen, Henry ‘Spain’s Road to Empire’
      all are available on Amazon
    • 58. these were found on the Leicestershire catalogue
      • Abnett, Dan ‘Everyone Says Hello’
      • Coben, Harlan ‘Hold Tight’
      • Kamen, Henry ‘Spain’s Road to Empire’
    • 59. 25 items found on Amazon, lowest price 3.94 + 2.75 p&p Kamen, Henry ‘Spain’s Road to Empire’ 1 item found on Leicestershire Library Catalogue, 2 copies/1 available at OADBY SO So from Loughborough that’s a 30 mile round trip at £0.53.6 per mile….and what does that ‘SO’ mean anyway? fulfilment alternatives
    • 60. engaging people with books..a key public library mission.. what does the competition look like?
    • 61.  
    • 62.  
    • 63.  
    • 64.  
    • 65.  
    • 66.  
    • 67. how is the library domain responding? kenchad consulting
    • 68. a national aggregation: search across the whole of Wales – ‘Cat Cymru’ why not the whole of the UK?
    • 69. A response from Huddersfield (the university. Dave Pattern)
      • (Embedding the library in other people’s services)
    • 70. borrowing suggestions Huddersfield Uni had details of over 2,000,000 checkouts spanning 10 years stored in the library management system and gathering virtual dust
    • 71. ratings and comments Huddersfield: Dave Pattern again..
    • 72. ‘ chat’ with an expert…California State University
    • 73.  
    • 74. AquaBrowser from Media Labs showing a ‘tag cloud’
    • 75. Boston College (US) using (ExLibris) Primo
    • 76. adding user content to WorldCat
    • 77. but..barriers? you have to log in, register and adhere to these content guidelines
    • 78. are you interested???
    • 79. thinking about business models… kenchad consulting
    • 80. (some) elements of the business model kenchad consulting
      • value proposition
      • market segment
      • value chain
      • value network
      • competitive strategy
    • 81.
      • ‘ Another aspect of the challenge for .. competing in the commercial network economy is that there is a strong set of mission-based reasons for why not-for-profit [resources] should be available to all potential users without charge.
      • This ethos has been reinforced by the rise of free-to-use sites operating in the commercial environment , many of which are generating revenue primarily, if not exclusively, through advertising’.
      • Sustainability and revenue models for online academic resources
      • Draft March 31, 2008. By Kevin Guthrie, Rebecca Griffiths, Nancy Maron. Ithaka
      commercial services can be free too…. kenchad consulting
    • 82.
      • To maximize the likelihood of success…..
      • • Clearly define the mission
      • • Hire a great leader, often from outside the organization
      • • Establish an advisory or governance board with outsiders
      • • Allow the leader the flexibility to adjust
      • • Develop a viable economic model, matching value generated to sources of support
      • • Communicate effectively and aggressively the value of the enterprise to constituents and stakeholders
      • (adapted from)
      • Sustainability and revenue models for online academic resources
      • Draft March 31, 2008. By Kevin Guthrie, Rebecca Griffiths, Nancy Maron. Ithaka
      kenchad consulting
    • 83. what’s distinctive about libraries?
      • ‘ A library’s competitive advantage lies in its user intelligence – this enables it to tailor services to meet genuine needs, to present them attractively, to innovate effectively and to achieve real impact.’
      • Brophy, P. (2007) The Library in the Twenty-First Century. 2 nd ed. Facet.
      User universe User population Information universe Information population Library as intermediary User intelligence Information intelligence User interface Source interface
    • 84. (potential) library assets
      • unique collections
      • welcoming spaces and people
      • in the community
      • staff expertise
      • trust
      • user clickstreams & context
      • vertical ‘business’ context
      • collective critical mass?
    • 85. A few concluding remarks kenchad consulting
    • 86.
      • technology, cost and complexity barriers are coming down
        • enabling more participants (not everyone likes this!)
      • ‘ Pro-Ams’ in the library sector
      • an increasing contribution from non ‘traditional’ library businesses
      • new biz models will emerge
      kenchad consulting
    • 87.
      •  
      • libraries at the heart of the wider culture and technology debate?
      kenchad consulting
    • 88. ‘ It is the feasibility of producing information, knowledge and culture through social, rather than market and proprietary relations - through cooperative peer production- that creates the opportunities for greater autonomous action, a more critical culture, a more discursively engaged and better informed republic, and perhaps a more equitable global community’ Yochai Benkler a Professor of Law at Yale Law School kenchad consulting
    • 89. Thank You… kenchad consulting
    • 90. www.kenchadconsulting.com
    • 91. how can public libraries compete? Digital Futures Leicestershire Libraries Staff Conference June 2008 Ken Chad Director Ken Chad Consulting Ltd [email_address] Te: +44 (0)7788 727 845 www.kenchadconsulting.com kenchad consulting