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Why choose Better Homes and Gardens Real Estate Gary Greene in The Woodlands TX
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Why choose Better Homes and Gardens Real Estate Gary Greene in The Woodlands TX

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  • 1. Why Better Homes and Gardens Real Estate Gary Greene?1 And Why Now?
  • 2. Why Better Homes and Gardens Real Estate Gary Greene? There are a lot of options in residential real estate today, but only one offers:  A chance to be on the ground-floor of the brand of the future  Association with a brand name that 97% of America knows and trusts  The opportunity to be relevant to your clients and sphere of influence every day of every year —not just during transaction windows2 What does this mean to you? …
  • 3. Company History and Stats   850 licensed sales agents   19 offices serving the Greater Houston area   Built on a 50 year reputation in the local community   5% market share in the HARMLS (the largest}   Mortgage, Title, Insurance programs for clients and a host of home services – making you a one- stop shop for real estate.3
  • 4. Company Pillars   More targeted direct-to-consumer marketing programs   New tech tools including mobile apps, blogs, digital marketing templates   A web-site that delivers an exceptional experience to on-line consumers   More quality referrals and corporate relocation leads4   On-line tools for agent education and career advancement
  • 5. Where Real Estate is Going…and WhyBetter Homes and Gardens is Leadingthe Way 5
  • 6. Beyond Traditional BrandingTRADITIONAL BRAND LIFESTYLE BRANDFunctional benefit Experiential benefitsCommodity features Value featuresOften competes on price Relevant despite industry changes6
  • 7. Iconic Lifestyle Brands7
  • 8. Real Estate 3.0 TRENDS AND DRIVERS OUTCOMES Informed Consumers – Consumers in Control Pervasive Technology Next Generation Agents & 73M Echo Boomers Consumers Driving Change Current model old A new model begins to fashioned and broken emerge, difficult for some8 easy for others
  • 9. Brand History 9
  • 10. 10
  • 11. Brand PromiseBetter Homes and Gardens Real Estate is creating exceptionalreal estate experiences by: Empowering our brokers and agents with excellent service and innovative tools Helping our customers find their dream homes through personalized service Cultivating people’s passion for their homes11 through our unique lifestyle content
  • 12. Our Core Values To stimulate energy to a higher level of inspiration and emotion. Being actually and precisely what we claim to be. To be contemporary in our approach to business and life. To have increasing influence.12 To consistently exceed expectations.
  • 13. The Power of Brand 97% Brand Awareness13
  • 14. Watch The Power of the Brand - Video14
  • 15. A Lifestyle Leader23 subscription magazines12 television networks Lifetime customer engagement150 books in printA multimedia leader18-34 year olds: fastest growing demographic 15
  • 16. BHG – It’s Where life Happens Video16
  • 17. Better Homes and Gardens – The Brand #1 lifestyle magazine 40,000,000 monthly readers #2 magazine across all categories17 7+ million unique monthly visitors to bhg.com
  • 18. National Marketing 18
  • 19. Our Brand Family19
  • 20. Core Brand Marketing20
  • 21. Urban Properties21
  • 22. BHGRE Commercial22
  • 23. Distinctive Collection23
  • 24. BHG Magazine Advertising24
  • 25. High Profile Sponsorship on BHG.com25
  • 26. Nationally-Syndicated Reality Show26
  • 27. NATIONAL ADVERTISING – Online – Search Engine Marketing27
  • 28. Comprehensive Social Media Strategy28
  • 29. Lead Generation—How We Can HelpYou Build Your Business 29
  • 30. CAPITALIZING ON ONLINE LEADS – Listing Search on BHGRealestate.com 3030
  • 31. CAPITALIZING ON ONLINE LEADS – Lifestyle & Community Search 3131
  • 32. CAPITALIZING ON ONLINE LEADS – Local Community Info & Stats http://www.bhgrealestate.com/Look 3232
  • 33. CAPITALIZING ON ONLINE LEADS – Listing Distribution 3333
  • 34. CAPITALIZING ON ONLINE LEADS – Mobile Technology – iPhone App - TownSelect 3434
  • 35. CAPITALIZING ON ONLINE LEADS – LeadRouter CRM UPDATE LEADS QUICKLY & EASILY SEE YOUR STATUS IMMEDIATLEY ACCESS KEY FEATURES ON YOUR PHONE 3535
  • 36. Unique Content to Help You Stay Top ofMind 36
  • 37. Royalty Free Image Library – For all Agent MarketingBETTER HOMES AND GARDENS REAL ESTATE OWNED PHOTOS ROYALTY FREE37
  • 38. Branded Video to Email, Share or Embed38
  • 39. Articles - Email, Include in Marketing & More39
  • 40. Turning Leads into Sales 40
  • 41. THE GREENHOUSE – Agent’s One Stop Shop For All Things BHGRE41
  • 42. CUSTOMIZABLE AGENT AND LISTING MARKETING The Digital Marketing Center 42 Slideshows, Virtual Tours, Craigslist Templates, eFlyer, eCard & More…42
  • 43. THE DIGITAL MARKETING CENTER - Tracking Your Success ⎫ Delivered ⎫ Opened ⎫ Forwarded ⎫ Unique visits ⎫ Geographic location ⎫ Referrers Monthly training classes are available to maximize the digital marketing center 4343
  • 44. CUSTOMIZABLE AGENT AND PROPERTY MARKETING The Print Marketing Center 44 Business Cards, Letterhead, Postcards, Flyers, Brochures & More…44
  • 45. LEVERAGING THE BHG BRAND – Personalized Magazine Subscription Program45
  • 46. LEVERAGING THE BRAND – BHG Books Take Advantage of Discounted Pricing on a Variety of Books for Closing Gift Ideas - All Published by Better46 Homes and Gardens
  • 47. LEVERAGING THE BRAND – BHG Flower Collection Take Advantage of Discounted Pricing On Better Homes and Gardens Flower Collections47 though FTD
  • 48. LEVERAGING THE BRAND- PinPoint Target Direct Mail Program 4848
  • 49. How We Invest in Your Career 49
  • 50. SKILL DEVELOPMENT•  Instructor Led Virtual Classes•  Virtual Continuing Education Classes•  Self-Paced Classes•  In-Market Programs•  Monthly Greenlight Series 5050
  • 51. NATIONAL CLIENT SERVICES TEAM51
  • 52. Better Homes and Gardens Real Estate Gary Greene Agent Tools Additional tools, service etc. that we offers to our agents on a company level: •  www.GaryGreeneTraining.com •  Creative Services Department •  •  •  •  • 52
  • 53. The Time is Now to Join Our Team!Ken Brand, Sales Manager /832-797-1779The Woodlands Area Marketing & Service Center 539000 Forest Crossing, The Woodlands TX 77381