Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By Ken Brand
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Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By Ken Brand

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  • 1. Sunday, March 24, 13
  • 2. New$Reali)es?Sunday, March 24, 13
  • 3. Living&Large&and&Leveraged Pre&2008 3Sunday, March 24, 13
  • 4. 4Sunday, March 24, 13
  • 5. 5Sunday, March 24, 13
  • 6. 6Sunday, March 24, 13
  • 7. 7Sunday, March 24, 13
  • 8. 8Sunday, March 24, 13
  • 9. 9Sunday, March 24, 13
  • 10. http://www.gallup.com/poll/155258/Confidence-Public-Schools-New-Low.aspxSunday, March 24, 13
  • 11. So&this&is&the& New&Normal& 8Sunday, March 24, 13
  • 12. 4&New&Reali)es? 1.&What&and&How&We&Sell. 2.&Who&We&Compete&With. 3.&How&CiEzens&Choose. 4.&Digital&Darwinism.&Sunday, March 24, 13
  • 13. We&Live&&&Work&in&a&Trust+Starved,&Don’t&Bore&Me,& Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society! 13Sunday, March 24, 13
  • 14. What&we’re&NOT&selling&reality. 14Sunday, March 24, 13
  • 15. The&earth&revolves&around&ME,&ME,&ME! 15Sunday, March 24, 13
  • 16. MeUMeUMe&Is&Selfish&Selling& 16Sunday, March 24, 13
  • 17. Modern&Day&Selling Share Serve Solve Simplify& 17Sunday, March 24, 13
  • 18. experiences 18Sunday, March 24, 13
  • 19. All&About&Human&ExperiencesSunday, March 24, 13
  • 20. New&CompeEEve&Reality We&are&compeEng&for&the&moment. We&are&compeEng&for&the&future. We&are&compeEng&for&relevance. ~Brian&SolisSunday, March 24, 13
  • 21. ..... 20.Sunday, March 24, 13
  • 22. 1,440 22Sunday, March 24, 13
  • 23. 1,080 22Sunday, March 24, 13
  • 24. The&3&NOUGOsSunday, March 24, 13
  • 25. Business&Done&Daily Who&Wants&It? 10Sunday, March 24, 13
  • 26. 1.&She’s&in&the&dark.&Sunday, March 24, 13
  • 27. 1.&She’s&a&Secret&Agent 15Sunday, March 24, 13
  • 28. 3.&Off&The&Rails. 27Sunday, March 24, 13
  • 29. How&do&ciEzens&choose&reality. Pick&Me&I’m&AWESOME! 26Sunday, March 24, 13
  • 30. 4 out of 5 buyers and sellers only contact 1 or 2 agents. 24Sunday, March 24, 13
  • 31. 65%&+&20%&=&85% 24Sunday, March 24, 13
  • 32. 24Sunday, March 24, 13
  • 33. Every&tough&Eme& and&every&pressured& project&is&another& opportunity&to&earn& the&trust&of&someone& you&care&about.&& Seth&Godin 32Sunday, March 24, 13
  • 34. From&lost&is&a&sea&of&choice.&& 26Sunday, March 24, 13
  • 35. Memorable&and&Chosen 27Sunday, March 24, 13
  • 36. Top&Of&Mind&Awareness First&mental&recall&in&a&parEcular&category.&& Our&category&is&Real&Estate&Agent&or&Broker.Relevant&|&Remarkable&|&RepeEEous 18 04/01/10Sunday, March 24, 13
  • 37. Be&RelevantSunday, March 24, 13
  • 38. Make&it PERSONALSunday, March 24, 13
  • 39. &Is&More& &Futu re Why& Ou r gra ph ic Ps ho n yc tha ra ph ic D emog relevanceSunday, March 24, 13
  • 40. relevanceSunday, March 24, 13
  • 41. The+Golden+Rule+1.0 Treat+others+the+way+ you+want+to+be+treated. relevanceSunday, March 24, 13
  • 42. Hi!&&I’m&a Blowfish Let’s&do&lunch.&&My&treat! 36 relevance 04/01/10Sunday, March 24, 13
  • 43. Hi!&&I’m&a Blowfish Let’s&do&lunch.&&My&treat! 36 relevance 04/01/10Sunday, March 24, 13
  • 44. & Ru le&2.0 & ld en & Th e&Go &the& way& Trea t&peop l e TH EY& &be& treat ed.& wa nt&to relevanceSunday, March 24, 13
  • 45. Blah&Blah&Blah& All&About&US&&&Monologue&InterrupEon&Broadcast 42 relevanceSunday, March 24, 13
  • 46. &All&About&THEM&ConversaEon Sharing&+&Solving&+&Serving&+&Simplifying relevanceSunday, March 24, 13
  • 47. OnUPurpose&and&InUPerson&Contact&&&ConversaEon Contact ConversaEon Become&Preferred,& and Referred&and&Rewarded ConnecEon Sharing,& &Trust Serving&&& and Solving Discovery relevanceSunday, March 24, 13
  • 48. le&do n’t&care& P eop sEn g &we &are.& h ow&i ntere T hey&c are& how& sted &in&th em& in tere we& are. relevanceSunday, March 24, 13
  • 49. Sunday, March 24, 13
  • 50. Not&Remarkable&Like&This 47 remarkableSunday, March 24, 13
  • 51. Not&Remarkable&Like&This. remarkable 20 04/01/10Sunday, March 24, 13
  • 52. Surprise & Delight& remarkableSunday, March 24, 13
  • 53. Focus&On&The&Needs&Of&Others1.&A&Sense&Of&Significance2.&A&Sense&of&Certainty3.&An&Improved&State&of&Being remarkableSunday, March 24, 13
  • 54. 1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowUup.9.&&FollowUthrough.10.&&Pay&ahenEon.11.&&Be&generous.12.&&Show&up&on&Eme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paEence.17.&&Be&passionate.18.&&Be&thoughiul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiEve.22.&&Be&empatheEc.23.&&Be&thankful. remarkableSunday, March 24, 13
  • 55. Ive&learned&that&people& will&forget&what&you& said,&and&people&will& forget&what&you&did,&but& people+will+never+ forget+how+y u+made+ them+feel. Maya&Angelou remarkableSunday, March 24, 13
  • 56. You +Ar Infl e +H uen er c e e,&S &U&T har he& ing Sup ,&So er& lvin Nov g&a a&Su nd& Ser n&Of& vin ☞ g 1 Relevant&RepeEEon Sunday, March 24, 13
  • 57. Be&an&elephant&eared&listener. repeEEousSunday, March 24, 13
  • 58. Keep&your&eyes&peeled. repeEEousSunday, March 24, 13
  • 59. repeEEous Real&Life Online&Life 59Sunday, March 24, 13
  • 60. Digital&Darwinism It’s&not& the&strongest& who&survive,& nor&the&most& intelligent,&but& the&ones&most& adaptable+ to+change.++ 57 repeEEous Charles+Darwin+Sunday, March 24, 13
  • 61. repeEEous 24Sunday, March 24, 13
  • 62. R E& .& &F U TU ed Th e pp en y& ha lre ad no t& has&a s&just& ed It’ rib ut ly&d i st n su ltant s en r&Co erce ev ky,&M wotz ian &S l y U &Adr repeEEousSunday, March 24, 13
  • 63. Pope&Benedict Pope&Francis 60 repeEEous NEW&YORK&DAILY&NEWS hhp://www.nydailynews.com/news/world/checkUcontrasEngUpicsUstUpeterUsquareUarEcleU1.1288700Sunday, March 24, 13
  • 64. repeEEous hhp://www.GapingVoid.comSunday, March 24, 13
  • 65. repeEEous 62Sunday, March 24, 13
  • 66. repeEEous How&social&savvy&real&estate&agents&become&omnipresent Become&Omnipresent Findable&+&Sharable&Sunday, March 24, 13
  • 67. Where&should&we&spend&our&Eme&online? repeEEousSunday, March 24, 13
  • 68. repeEEousSunday, March 24, 13
  • 69. repeEEous http://hosting.ber-art.nl/activity-social-networking-sites/Sunday, March 24, 13
  • 70. &&An&Audience&with&an&Audience&of&Audiences repeEEous 65Sunday, March 24, 13
  • 71. Because&people& trust&peoplewho&are&trusted&by&people&they&trust. 66 repeEEousSunday, March 24, 13
  • 72. Because&People& Trust,&Choose&And&Recommend& The&Familiar&.&.&. &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& repeEEous 67Sunday, March 24, 13
  • 73. Because&Facebook&is&an& AnEUInUTheUDark& repeEEous StrategySunday, March 24, 13
  • 74. Because&Facebook&is&an& AnEUSecretUAgentUStrategy repeEEousSunday, March 24, 13
  • 75. Window& Shoppers ~vs~ Players 70Sunday, March 24, 13
  • 76. Six&Secrets&To&Taming Facebook& &In&Seventeen&Minutes&A&Day & Relevant Remarkable RepeEEous 71Sunday, March 24, 13
  • 77. &Six&Facebook&Best&PracEces& &1.&&Status&Update&=&Waving&Hello& &2.&&Like&=&Smile&&&Head&Nod& &3.&&Share&=&ContribuEon/Giving &4.&&Lists&=&Listening&+&Insight&(relevant) &5.&&Friending&=&Oxygen&=&Life& &6.&&Comments&=&ConversaEon&&&ConnecEon Relevant Remarkable RepeEEousSunday, March 24, 13
  • 78. NEW&REALITIES Sharing.&Serving.&Solving. Experiences&Worth&Sharing Indelible&Top&Of&Mind&Awareness Omnipresence& IRL&and&OnLine 118Sunday, March 24, 13
  • 79. LOVE&Change 74Sunday, March 24, 13
  • 80. Relevant Remarkable RepeEEousSunday, March 24, 13
  • 81. &Thank&You. &&&Free&Kindle&eBook&on&Amazon.com LessBlahBlah.com&&&&&&&&&&&++Ken+Brand&|&832U797U1779&&&&&&&&&&&LessBlahBlah.com+|+KenBrand.com+|+Ken@KenBrand.com 8 Sunday, March 24, 13