Sunday, March 24, 13
New$Reali)es?Sunday, March 24, 13
Living&Large&and&Leveraged                         Pre&2008            3Sunday, March 24, 13
4Sunday, March 24, 13
5Sunday, March 24, 13
6Sunday, March 24, 13
7Sunday, March 24, 13
8Sunday, March 24, 13
9Sunday, March 24, 13
http://www.gallup.com/poll/155258/Confidence-Public-Schools-New-Low.aspxSunday, March 24, 13
So&this&is&the&                       New&Normal&                                         8Sunday, March 24, 13
4&New&Reali)es?                       1.&What&and&How&We&Sell.                       2.&Who&We&Compete&With.              ...
We&Live&&&Work&in&a&Trust+Starved,&Don’t&Bore&Me,&        Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society!              ...
What&we’re&NOT&selling&reality.                                             14Sunday, March 24, 13
The&earth&revolves&around&ME,&ME,&ME!                                                     15Sunday, March 24, 13
MeUMeUMe&Is&Selfish&Selling&   16Sunday, March 24, 13
Modern&Day&Selling                           Share                           Serve                           Solve        ...
experiences                                     18Sunday, March 24, 13
All&About&Human&ExperiencesSunday, March 24, 13
New&CompeEEve&Reality                 We&are&compeEng&for&the&moment.                   We&are&compeEng&for&the&future.   ...
.....                      20.Sunday, March 24, 13
1,440                               22Sunday, March 24, 13
1,080                               22Sunday, March 24, 13
The&3&NOUGOsSunday, March 24, 13
Business&Done&Daily                        Who&Wants&It?        10Sunday, March 24, 13
1.&She’s&in&the&dark.&Sunday, March 24, 13
1.&She’s&a&Secret&Agent   15Sunday, March 24, 13
3.&Off&The&Rails.                                          27Sunday, March 24, 13
How&do&ciEzens&choose&reality.                                             Pick&Me&I’m&AWESOME!                           ...
4 out of 5 buyers  and sellers only   contact 1 or 2       agents.                       24Sunday, March 24, 13
65%&+&20%&=&85%                                         24Sunday, March 24, 13
24Sunday, March 24, 13
Every&tough&Eme&       and&every&pressured&         project&is&another&        opportunity&to&earn&       the&trust&of&som...
From&lost&is&a&sea&of&choice.&&                                                         26Sunday, March 24, 13
Memorable&and&Chosen                                              27Sunday, March 24, 13
Top&Of&Mind&Awareness              First&mental&recall&in&a&parEcular&category.&&             Our&category&is&Real&Estate&...
Be&RelevantSunday, March 24, 13
Make&it              PERSONALSunday, March 24, 13
&Is&More&                                &Futu   re                       Why& Ou r                                   gra ...
relevanceSunday, March 24, 13
The+Golden+Rule+1.0                          Treat+others+the+way+                         you+want+to+be+treated.        ...
Hi!&&I’m&a      Blowfish                       Let’s&do&lunch.&&My&treat!             36                                   ...
Hi!&&I’m&a      Blowfish                       Let’s&do&lunch.&&My&treat!             36                                   ...
& Ru le&2.0 &                             ld en                                                    &                Th e&G...
Blah&Blah&Blah&           All&About&US&&&Monologue&InterrupEon&Broadcast                             42                   ...
&All&About&THEM&ConversaEon   Sharing&+&Solving&+&Serving&+&Simplifying                                        relevanceSu...
OnUPurpose&and&InUPerson&Contact&&&ConversaEon                               Contact                                      ...
le&do n’t&care&                          P eop                                     sEn g &we &are.&                       ...
Sunday, March 24, 13
Not&Remarkable&Like&This                             47                            remarkableSunday, March 24, 13
Not&Remarkable&Like&This.   remarkable                                                               20                   ...
Surprise                          &                       Delight&                                  remarkableSunday, Marc...
Focus&On&The&Needs&Of&Others1.&A&Sense&Of&Significance2.&A&Sense&of&Certainty3.&An&Improved&State&of&Being   remarkableSund...
1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowUup.9...
Ive&learned&that&people&                     will&forget&what&you&                    said,&and&people&will&              ...
You              +Ar             Infl      e +H                   uen er                      c    e                       ...
Be&an&elephant&eared&listener.   repeEEousSunday, March 24, 13
Keep&your&eyes&peeled.   repeEEousSunday, March 24, 13
repeEEous                       Real&Life   Online&Life                                                        59Sunday, M...
Digital&Darwinism                           It’s&not&                        the&strongest&                        who&sur...
repeEEous           24Sunday, March 24, 13
R  E&       .&                                 &F U TU            ed                           Th  e            pp  en    ...
Pope&Benedict                                     Pope&Francis                                                            ...
repeEEous                       hhp://www.GapingVoid.comSunday, March 24, 13
repeEEous                       62Sunday, March 24, 13
repeEEous   How&social&savvy&real&estate&agents&become&omnipresent                           Become&Omnipresent           ...
Where&should&we&spend&our&Eme&online?  repeEEousSunday, March 24, 13
repeEEousSunday, March 24, 13
repeEEous                       http://hosting.ber-art.nl/activity-social-networking-sites/Sunday, March 24, 13
&&An&Audience&with&an&Audience&of&Audiences    repeEEous                                  65Sunday, March 24, 13
Because&people&  trust&peoplewho&are&trusted&by&people&they&trust.                       66                       repeEEou...
Because&People&                Trust,&Choose&And&Recommend&                        The&Familiar&.&.&.                     ...
Because&Facebook&is&an&                             AnEUInUTheUDark&   repeEEous                         StrategySunday, M...
Because&Facebook&is&an&                       AnEUSecretUAgentUStrategy   repeEEousSunday, March 24, 13
Window&                       Shoppers                         ~vs~                        Players   70Sunday, March 24, 13
Six&Secrets&To&Taming                       Facebook&              &In&Seventeen&Minutes&A&Day                            ...
&Six&Facebook&Best&PracEces&  &1.&&Status&Update&=&Waving&Hello&  &2.&&Like&=&Smile&&&Head&Nod&  &3.&&Share&=&ContribuEon/...
NEW&REALITIES       Sharing.&Serving.&Solving.      Experiences&Worth&Sharing   Indelible&Top&Of&Mind&Awareness           ...
LOVE&Change                                     74Sunday, March 24, 13
Relevant   Remarkable   RepeEEousSunday, March 24, 13
&Thank&You.           &&&Free&Kindle&eBook&on&Amazon.com                        LessBlahBlah.com&&&&&&&&&&&++Ken+Brand&|&8...
Upcoming SlideShare
Loading in...5
×

Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By Ken Brand

713

Published on

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
713
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By Ken Brand

  1. 1. Sunday, March 24, 13
  2. 2. New$Reali)es?Sunday, March 24, 13
  3. 3. Living&Large&and&Leveraged Pre&2008 3Sunday, March 24, 13
  4. 4. 4Sunday, March 24, 13
  5. 5. 5Sunday, March 24, 13
  6. 6. 6Sunday, March 24, 13
  7. 7. 7Sunday, March 24, 13
  8. 8. 8Sunday, March 24, 13
  9. 9. 9Sunday, March 24, 13
  10. 10. http://www.gallup.com/poll/155258/Confidence-Public-Schools-New-Low.aspxSunday, March 24, 13
  11. 11. So&this&is&the& New&Normal& 8Sunday, March 24, 13
  12. 12. 4&New&Reali)es? 1.&What&and&How&We&Sell. 2.&Who&We&Compete&With. 3.&How&CiEzens&Choose. 4.&Digital&Darwinism.&Sunday, March 24, 13
  13. 13. We&Live&&&Work&in&a&Trust+Starved,&Don’t&Bore&Me,& Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society! 13Sunday, March 24, 13
  14. 14. What&we’re&NOT&selling&reality. 14Sunday, March 24, 13
  15. 15. The&earth&revolves&around&ME,&ME,&ME! 15Sunday, March 24, 13
  16. 16. MeUMeUMe&Is&Selfish&Selling& 16Sunday, March 24, 13
  17. 17. Modern&Day&Selling Share Serve Solve Simplify& 17Sunday, March 24, 13
  18. 18. experiences 18Sunday, March 24, 13
  19. 19. All&About&Human&ExperiencesSunday, March 24, 13
  20. 20. New&CompeEEve&Reality We&are&compeEng&for&the&moment. We&are&compeEng&for&the&future. We&are&compeEng&for&relevance. ~Brian&SolisSunday, March 24, 13
  21. 21. ..... 20.Sunday, March 24, 13
  22. 22. 1,440 22Sunday, March 24, 13
  23. 23. 1,080 22Sunday, March 24, 13
  24. 24. The&3&NOUGOsSunday, March 24, 13
  25. 25. Business&Done&Daily Who&Wants&It? 10Sunday, March 24, 13
  26. 26. 1.&She’s&in&the&dark.&Sunday, March 24, 13
  27. 27. 1.&She’s&a&Secret&Agent 15Sunday, March 24, 13
  28. 28. 3.&Off&The&Rails. 27Sunday, March 24, 13
  29. 29. How&do&ciEzens&choose&reality. Pick&Me&I’m&AWESOME! 26Sunday, March 24, 13
  30. 30. 4 out of 5 buyers and sellers only contact 1 or 2 agents. 24Sunday, March 24, 13
  31. 31. 65%&+&20%&=&85% 24Sunday, March 24, 13
  32. 32. 24Sunday, March 24, 13
  33. 33. Every&tough&Eme& and&every&pressured& project&is&another& opportunity&to&earn& the&trust&of&someone& you&care&about.&& Seth&Godin 32Sunday, March 24, 13
  34. 34. From&lost&is&a&sea&of&choice.&& 26Sunday, March 24, 13
  35. 35. Memorable&and&Chosen 27Sunday, March 24, 13
  36. 36. Top&Of&Mind&Awareness First&mental&recall&in&a&parEcular&category.&& Our&category&is&Real&Estate&Agent&or&Broker.Relevant&|&Remarkable&|&RepeEEous 18 04/01/10Sunday, March 24, 13
  37. 37. Be&RelevantSunday, March 24, 13
  38. 38. Make&it PERSONALSunday, March 24, 13
  39. 39. &Is&More& &Futu re Why& Ou r gra ph ic Ps ho n yc tha ra ph ic D emog relevanceSunday, March 24, 13
  40. 40. relevanceSunday, March 24, 13
  41. 41. The+Golden+Rule+1.0 Treat+others+the+way+ you+want+to+be+treated. relevanceSunday, March 24, 13
  42. 42. Hi!&&I’m&a Blowfish Let’s&do&lunch.&&My&treat! 36 relevance 04/01/10Sunday, March 24, 13
  43. 43. Hi!&&I’m&a Blowfish Let’s&do&lunch.&&My&treat! 36 relevance 04/01/10Sunday, March 24, 13
  44. 44. & Ru le&2.0 & ld en & Th e&Go &the& way& Trea t&peop l e TH EY& &be& treat ed.& wa nt&to relevanceSunday, March 24, 13
  45. 45. Blah&Blah&Blah& All&About&US&&&Monologue&InterrupEon&Broadcast 42 relevanceSunday, March 24, 13
  46. 46. &All&About&THEM&ConversaEon Sharing&+&Solving&+&Serving&+&Simplifying relevanceSunday, March 24, 13
  47. 47. OnUPurpose&and&InUPerson&Contact&&&ConversaEon Contact ConversaEon Become&Preferred,& and Referred&and&Rewarded ConnecEon Sharing,& &Trust Serving&&& and Solving Discovery relevanceSunday, March 24, 13
  48. 48. le&do n’t&care& P eop sEn g &we &are.& h ow&i ntere T hey&c are& how& sted &in&th em& in tere we& are. relevanceSunday, March 24, 13
  49. 49. Sunday, March 24, 13
  50. 50. Not&Remarkable&Like&This 47 remarkableSunday, March 24, 13
  51. 51. Not&Remarkable&Like&This. remarkable 20 04/01/10Sunday, March 24, 13
  52. 52. Surprise & Delight& remarkableSunday, March 24, 13
  53. 53. Focus&On&The&Needs&Of&Others1.&A&Sense&Of&Significance2.&A&Sense&of&Certainty3.&An&Improved&State&of&Being remarkableSunday, March 24, 13
  54. 54. 1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowUup.9.&&FollowUthrough.10.&&Pay&ahenEon.11.&&Be&generous.12.&&Show&up&on&Eme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paEence.17.&&Be&passionate.18.&&Be&thoughiul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiEve.22.&&Be&empatheEc.23.&&Be&thankful. remarkableSunday, March 24, 13
  55. 55. Ive&learned&that&people& will&forget&what&you& said,&and&people&will& forget&what&you&did,&but& people+will+never+ forget+how+y u+made+ them+feel. Maya&Angelou remarkableSunday, March 24, 13
  56. 56. You +Ar Infl e +H uen er c e e,&S &U&T har he& ing Sup ,&So er& lvin Nov g&a a&Su nd& Ser n&Of& vin ☞ g 1 Relevant&RepeEEon Sunday, March 24, 13
  57. 57. Be&an&elephant&eared&listener. repeEEousSunday, March 24, 13
  58. 58. Keep&your&eyes&peeled. repeEEousSunday, March 24, 13
  59. 59. repeEEous Real&Life Online&Life 59Sunday, March 24, 13
  60. 60. Digital&Darwinism It’s&not& the&strongest& who&survive,& nor&the&most& intelligent,&but& the&ones&most& adaptable+ to+change.++ 57 repeEEous Charles+Darwin+Sunday, March 24, 13
  61. 61. repeEEous 24Sunday, March 24, 13
  62. 62. R E& .& &F U TU ed Th e pp en y& ha lre ad no t& has&a s&just& ed It’ rib ut ly&d i st n su ltant s en r&Co erce ev ky,&M wotz ian &S l y U &Adr repeEEousSunday, March 24, 13
  63. 63. Pope&Benedict Pope&Francis 60 repeEEous NEW&YORK&DAILY&NEWS hhp://www.nydailynews.com/news/world/checkUcontrasEngUpicsUstUpeterUsquareUarEcleU1.1288700Sunday, March 24, 13
  64. 64. repeEEous hhp://www.GapingVoid.comSunday, March 24, 13
  65. 65. repeEEous 62Sunday, March 24, 13
  66. 66. repeEEous How&social&savvy&real&estate&agents&become&omnipresent Become&Omnipresent Findable&+&Sharable&Sunday, March 24, 13
  67. 67. Where&should&we&spend&our&Eme&online? repeEEousSunday, March 24, 13
  68. 68. repeEEousSunday, March 24, 13
  69. 69. repeEEous http://hosting.ber-art.nl/activity-social-networking-sites/Sunday, March 24, 13
  70. 70. &&An&Audience&with&an&Audience&of&Audiences repeEEous 65Sunday, March 24, 13
  71. 71. Because&people& trust&peoplewho&are&trusted&by&people&they&trust. 66 repeEEousSunday, March 24, 13
  72. 72. Because&People& Trust,&Choose&And&Recommend& The&Familiar&.&.&. &&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& repeEEous 67Sunday, March 24, 13
  73. 73. Because&Facebook&is&an& AnEUInUTheUDark& repeEEous StrategySunday, March 24, 13
  74. 74. Because&Facebook&is&an& AnEUSecretUAgentUStrategy repeEEousSunday, March 24, 13
  75. 75. Window& Shoppers ~vs~ Players 70Sunday, March 24, 13
  76. 76. Six&Secrets&To&Taming Facebook& &In&Seventeen&Minutes&A&Day & Relevant Remarkable RepeEEous 71Sunday, March 24, 13
  77. 77. &Six&Facebook&Best&PracEces& &1.&&Status&Update&=&Waving&Hello& &2.&&Like&=&Smile&&&Head&Nod& &3.&&Share&=&ContribuEon/Giving &4.&&Lists&=&Listening&+&Insight&(relevant) &5.&&Friending&=&Oxygen&=&Life& &6.&&Comments&=&ConversaEon&&&ConnecEon Relevant Remarkable RepeEEousSunday, March 24, 13
  78. 78. NEW&REALITIES Sharing.&Serving.&Solving. Experiences&Worth&Sharing Indelible&Top&Of&Mind&Awareness Omnipresence& IRL&and&OnLine 118Sunday, March 24, 13
  79. 79. LOVE&Change 74Sunday, March 24, 13
  80. 80. Relevant Remarkable RepeEEousSunday, March 24, 13
  81. 81. &Thank&You. &&&Free&Kindle&eBook&on&Amazon.com LessBlahBlah.com&&&&&&&&&&&++Ken+Brand&|&832U797U1779&&&&&&&&&&&LessBlahBlah.com+|+KenBrand.com+|+Ken@KenBrand.com 8 Sunday, March 24, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×