How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.

How the social savvy become omnipresent, trusted and chosen.  1

We’re not in Kansas anymore?  Duh! 8

We Live and Work in a Trust Starved, Don’t Bore Me,  3Don’t  BS Me, and Deﬁnitely Don’t Sell Me Society!

What Happens When There’s  Not Enough Pie? 4

People Compete On Price! 5

The Strong Out Muscle, Hustle and Work  The Weak, Slow and Slothful. 6

We’re not   Wage Slaves. It’s not a Job or Hobby. 8

It’s a Pay For Performance Lifestyle.  Less Blah Blah More Ah Ha 8 Chapter Two

The ONLY OpOon!? 9

What business are WE  really in? Less Blah Blah More Ah Ha 8 Chapter Two

This company sells a commodity shoes?   12

 What is this company selling?   13

Human Experiences Companies You 14

Products & Services ~VS~Human Experiences 15

“Ive learned that people will forget what  you said, and people  will forget what you  did, but people will  never forget how you  made them feel.” ~ Maya Angelou 16

How Do CiOzens Choose? 24

4 in 5 contact only 1 or 2 agents. 24

2010 NaOonal AssociaOon of REALTORS ‐ Proﬁle of Home Buyers and Sellers 24

7 in 10 choose an agent they TRUST. 24

2010 NaOonal AssociaOon of REALTORS ‐ Proﬁle of Home Buyers and Sellers 24

You Are Lost In The Crush!  26

 How can You stand out in a crowd? 27

Top Of Mind Awareness First mental recall in a parOcular category.   Our category is Real Estate Agent,  Broker, or Sales Manager. 18 04/01/10

RelevantBe  32

How Can We Discover  What’s RELEVANT  To THEM? 33

OUT:  Monologue BroadcastOUT:  Me! Me! More About Me! 28

Cody.Phillips@garygreene.com IN: We, Us and ThemIN:  ConversaOon + ContribuOon IN:  Sharing + Solving + Serving 29

2004/01/10

Be R emarkable 20 04/01/10

To A_ract, Connect and Loyalize, SaOsfy Unmet Human Needs SigniﬁcanceCertainty Improved State of Being 42

R epetition http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10

On‐Purpose and In‐Person Contact & ConversaOon Contact ConversaOon Become Preferred,  and Referred & Rewarded ConnecOon Sharing,   Trust Serving &  and Solving Discovery 33

Social Media Solar Systems  and Omnipresence 92

US Twi_er LinkedIn Tribes.  Networks.  Clients.  Facebook Niches.Suspects.Prospects. Social Solar Systems 95

Social Media Is AnAnti-Secret/Invisible-Agent Strategy 95

Social Media Is AnAnti-In-The-Dark Strategy 95

The Social Media Water-Cooler-EffectAn Audience with an Audience of Audiences 95

Because People Trust, Choose and  Recommend the Familiar?  Use Social Media To Expose Yourself.                                             39

 Seven Facebook Best PracGces 1.  Status Update = Waving Hello  2.  Like = Smile & Head Nod  3.  Share = ContribuOon/Giving 4.  Lists = Listening + Insight (relevant) 5.  Friending = Oxygen = Life  6.  Comments = ConversaOon & ConnecOon 7.  Groups = Trust & Support  40

Are you serious about becoming social savvy,  trusted, preferred and referred? Read these books.  Then take acOon! 62

Your Digital Water Drops Shares will make you  Findable, Discoverable and Sharable (aka Omnipresent) 42

SlideShare Looks Like This 44

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How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.

by Ken Brand on Sep 27, 2011

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How the social savvy become omnipresent, trusted and chosen. / Preso for HAR’s The BigE event. — Presentation Transcript