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How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.
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How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event.

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This is my presentation for the Houston Association of Realtors BigE Event - October 2011

This is my presentation for the Houston Association of Realtors BigE Event - October 2011

PS. Don't pay attention to the notes, they aren't accurate at all.

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  • In the 20 minutes we have together, I’m going to talk real fast about our Fractured Trust, new consumer behaviors and three strategies that will quickly launch you above the slush pile of average and ordinary and help you become trusted, preferred and referred. Lets get started. \n
  • \n\nIt stands to reason that if recent recessionary cataclysms have changed consumer behavior and expectation. If you do what we’ve always done, we’re completely screwed. \n
  • We’ve had our retirement accounts, if you have one, chainsawed.\n\nWe’ve bailed out banks and masters of the universe, who bambozzled, us so they can foreclose on the very people who bailed them out.\n\nCorporate greed and big business turns our stomach.\n\nWe don’t trust wall street, or politicians. It’s more about we the elite than we the people.\n\nAs desperation and disappointment grow, the blah blah blah volume spike to ear splitting and disgusting levels.\n\nAs a result, our behavior, you and me and everyone everywhere, we’re all living and working in a new enviornment. Today we’re living in a Trust Starved, Don’t BS me, Don’t Sell Me Society.\n\nStrategies that used to kick-ass-and-take names don’t work anymore. If you we use Jurraisc methods today, instead of attracting and winning, we’re screwed. \n
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  • You don’t have to out run the bear, you have to out run your buddies. \n
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  • Let’s start our how to become trusted, chosen and referred adventure quest by looking at what works and what business we’re truly in. This will establish a launch pad foundation for our future success .\n
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  • Talk about how many agents are out there scrambling for work. \n
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  • The secret sauce, the straw that stirs the drink is Top Of Mind Awareness.\n\nWhat ingredients will turn ordinary straw into spun gold. \n\nWhat combined strategies, tactics, actions and beliefs will turn dull, average and ordinary into lively, interesting and desired. \n\nHow do we create Top Of Mind Awareness?\n\nWe begin with the 3R’s\n
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  • There is another way.\n\nObservation & Research.\n
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  • Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
  • Have the word remarkable come in after I say\nLet’s watch this quick clip and see you can figure out what the Second R is?\n\n\nYou’re gonna have to SHINE REMARKABLE.\n\nDoes this sound really hard.\n\nDo you see yourself as Remarkable? WHY? HOW?\n\nBecause you say your are?\n\nDo we, do you and I believe someone is remarkable because they “Said So”?\n\nIsn’t this how most marketing spits on people?\n\nLet me ask you this....\n
  • What makes you feel significant? \n\nHow about Your boss. Your colleagues. Your lover(s). Your tribes. The people you buy from?\n\nAre you familiar with the 5 Love Languages?\n\nWhat do you do to make your customers/clients feel significant? \nAre you focused on you and what you want? Or are you focused on what they want? \nDo you believe it’s true that you can have anything you want if you help others get what they want?\n\nHow does “certainty” make you feel. What are some examples of how others give you a sense of certainty. At work, with friends, at home? What are some examples of how do people and places and businesses make you feel uncertain?\n\nOff the top of your head, in your business and with your customers, what are 3 things you do that communicate and deliver as sense of certainty. \n\nWhat are 3 things you think you do that might create a sense of Un-Certainty? We should stop those right? Maybe replace them with something positive.\n\nWhat does an improved state of being mean to you? What does it mean to your customers and clients? How do you know if what you think it is, is really what it is.\n\nOne of the dangers we all need to guard against, “We overestimate what we think we know and we underestimate what we don’t know”. How do you know? Are you asking specifically? Are you observing (social media)?\n\nAre you delivering stuff that improves their state of being. If so do they understand it? How do you communicate this to them.\n\nAll three of the Human Needs must be fed, how we convey and communicate our solutions and intentions is the next important. The key to success is “Knowing what other people don’t and doing what other people won’t”, let’s talk about how we communicate, connect, converse and broadcast. \n\nWe have some universal laws here as well...\n
  • It won’t do you any good if what your share is Spot-On Relevant and Supremely Remarkable, if you’re a One-Trick Pony.\n\nThat is to say, Repetition is the Gorilla Glue that binds YOU to THEIR Top Of Mind Awareness. It’s what makes you memorable. \n\nPeople choose and referral recommend people they remember and trust.\n\nHow much Repetition to you need?\n\nWhat forms can it take?\n\nLet’s look a few...\n
  • In the old days the contact and conversation challenge was a level playing field. You could do it by phone or in person. That was it\nToday, there’s social media. If you’re not and they are, you’re sunk.\n
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  • Your Sphere, Your Team, Your Family, Your Tribe, Nice or Network. Your childrens school.\n
  • Expose = become familiar\nExpose = Broadcast\n
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  • Rapportive will help you grow the size of your networks and equally important, maybe more important, Rapportive can help you nurture better relationships and enhance your Top Of Mind Awareness. \n
  • Explain how it works.\n\nIf you’re using Gmail, download this upgrade ASAP. Why not.\n
  • Here’s how it works. Everything important, everywhere you are, on everything you have.\n
  • The tool that does that is DropBox. It’s awesome. Get it now.\n
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  • Thanks for your time.\n

How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event. How the social savvy become omnipresent, trusted and chosen. / Preso for HAR's The BigE event. Presentation Transcript

  • How
the
social
savvy
become
omnipresent,
trusted
and
chosen.
 1
  • We’re
not
in
Kansas
anymore?

Duh! 8
  • We
Live
and
Work
in
a
Trust
Starved,
Don’t
Bore
Me,
 3Don’t

BS
Me,
and
Definitely
Don’t
Sell
Me
Society!
  • What
Happens
When
There’s
 Not
Enough
Pie? 4
  • People
Compete
On
Price! 5
  • The
Strong
Out
Muscle,
Hustle
and
Work 
The
Weak,
Slow
and
Slothful. 6
  • We’re
not

 Wage
Slaves.
It’s
not
a
Job
or
Hobby. 8
  • It’s
a
Pay
For
Performance Lifestyle.
 Less
Blah
Blah
More
Ah
Ha 8 Chapter
Two
  • The
ONLY
OpOon!? 9
  • What
business
are WE
 really
in? Less
Blah
Blah
More
Ah
Ha 8 Chapter
Two
  • 11
  • This
company
sells
a
commodity
shoes?

 12
  • 
What
is
this
company
selling?

 13
  • Human
Experiences Companies You 14
  • Products & Services ~VS~Human
Experiences 15
  • “Ive
learned
that
people
will
forget
what
 you
said,
and
people
 will
forget
what
you
 did,
but
people
will
 never
forget
how
you
 made
them
feel.” ~
Maya
Angelou 16
  • How
Do
CiOzens
Choose? 24
  • 4 in 5 contact only 1 or 2 agents. 24
  • 2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers 24
  • 7 in 10 choose an agent they TRUST. 24
  • 2010
NaOonal
AssociaOon
of
REALTORS
‐
Profile
of
Home
Buyers
and
Sellers 24
  • You
Are
Lost
In
The
Crush!
 26
  • 
How
can
You
stand
out
in
a
crowd? 27
  • Top
Of
Mind
Awareness First
mental
recall
in
a
parOcular
category.

 Our
category
is
Real
Estate
Agent,
 Broker,
or
Sales
Manager. 18 04/01/10
  • RelevantBe
 32
  • How
Can
We
Discover
 What’s
RELEVANT
 To
THEM? 33
  • 27
  • OUT:

Monologue
BroadcastOUT:

Me!
Me!
More
About
Me! 28
  • Cody.Phillips@garygreene.com IN:
We,
Us
and
ThemIN:

ConversaOon
+
ContribuOon IN:

Sharing
+
Solving
+
Serving 29
  • 2004/01/10
  • 2004/01/10
  • Be R emarkable 20 04/01/10
  • To
A_ract,
Connect
and
Loyalize, SaOsfy
Unmet
Human
Needs
SignificanceCertainty Improved
State
of
Being 42
  • R epetition http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10
  • On‐Purpose
and
In‐Person
Contact
&
ConversaOon Contact ConversaOon Become
Preferred,
 and Referred
&
Rewarded ConnecOon Sharing,
 
Trust Serving
&
 and Solving Discovery 33
  • Social
Media
Solar
Systems
 and
Omnipresence 92
  • US Twi_er LinkedIn Tribes.
 Networks.
 Clients.
 Facebook Niches.Suspects.Prospects. Social Solar Systems 95
  • Social Media Is AnAnti-Secret/Invisible-Agent Strategy 95
  • Social Media Is AnAnti-In-The-Dark Strategy 95
  • The Social Media Water-Cooler-EffectAn Audience with an Audience of Audiences 95
  • Because
People
Trust,
Choose
and
 Recommend
the
Familiar?

Use
Social
Media
To
Expose
Yourself. 










































 39
  • 
Seven
Facebook
Best
PracGces
1.

Status
Update
=
Waving
Hello

2.

Like
=
Smile
&
Head
Nod

3.

Share
=
ContribuOon/Giving
4.

Lists
=
Listening
+
Insight
(relevant)
5.

Friending
=
Oxygen
=
Life

6.

Comments
=
ConversaOon
&
ConnecOon
7.

Groups
=
Trust
&
Support
 40
  • Are
you
serious
about
becoming
social
savvy,
 trusted,
preferred
and
referred? Read
these
books.

Then
take
acOon! 62
  • Your
Digital
Water
Drops
Shares
will
make
you
 Findable,
Discoverable
and
Sharable (aka
Omnipresent) 42
  • US 43
  • SlideShare
Looks
Like
This 44
  • 45
  • Avoid Being. . . Forgotten. Alone. In The Dark.Dont Just Manage Email, Nurture Relationships Using Rapportive.com or Xobni.com
  • RapporOve.com
shows
you
what’s
going on
with
your
clients,
and
if
you’re connected
or
not.
Rapportive.com for GmailXobni.com for MS Outlook
  • Make
Your
Stuff
Omnipresent
too.
  • Basic: 2GB FreePro 50: 50GB $9.99 per month
  • I
wish
you
speed,
grace
and
success. Thank
You.