Thank you for giving us the opportunity to connect with you about the tremendous opportunities that Real Estate offers as a career. Welcome to Prudential Gary Greene, Realtors® We invite you to also follow us on Twitter: @PruGaryGreene and @KenBrand Facebook www.PruGaryGreeneFanPage.com / www.Facebook.com/KenBrand
Prudential Gary Greene, Realtors ® Table of Contents 3 Considering a Career in Real Estate? Why is Prudential Gary Greene, Realtors looking for new agents? Typical Day in the Real Estate Business 10 Characteristics of a Successful Salesperson Requirements to Practice Real Estate Information on Real Estate Schools How Much Can I Expect to Earn? How Much Does It Cost to Get Started? Begin with a Worldwide Brand Marketing and Self Promotion Programs The Brand of Strength For Your Success The Brand that Opens Doors for You Our Office Locations - Map Introducing the Manager Power Up with Prudential Start-up Package What is Our Policy on Compensation? There has never been a better time to enter the real estate industry Power Up to the Next Step! 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18-19 20 21 22
Real estate is an exciting, dynamic, people-oriented profession encompassing a multitude of disciplines — sales, marketing, psychology, law, finance, appraisals, and inspections--to name a few.
The industry is in the midst of great change. Change brings unbridled opportunity to new entrants!
The Internet and its transformation of business is leading the way.
Success in real estate is easier when you possess:
1.) Great people skills — energy, intelligence, and heart!
2.) The ability to embrace change, adapt to new concepts and technologies and enjoy continuous learning.
3.) Relationship building skills that are consumer-centric and create value.
4.) The willingness to work long, yet rewarding hours to get people where they want to go!!
5.) Trust, high ethics and professionalism.
Why is Prudential Gary Greene, Realtors looking for NEW real estate agents?
FACT: The National Association of Realtors predicts that 50% of the agents, who are practicing real estate today, will leave the business over the next 5-10 years.
Why? The answer is a multifaceted one. A few reasons are:
The use of technology continues to accelerate. Agents that use technology to increase customer service and productivity will continue to “edge out” agents who don’t get it.
Increased access to real estate information has armed consumers with more knowledge and raised their expectations for the services provided by real estate agents. Many Realtors find it difficult to transition from “gatekeeper of the MLS” to “trusted advisor and consultant”.
The new consumer is independent, techno-literate and socially networked. Consumers have control of the service quality perception. Consumers want a relationship first. Many Realtors ® find this the most difficult leap having come from 2 decades of an agent-centric business environment.
At Prudential Gary Greene, Realtors ® , we believe that new agents are vital to our continued growth and profitability, and we are committed to their success through training, support and innovative tools. There is a huge opportunity for new associates. We welcome new agents that want to build a successful career. 5
Giving listing proposals; presentation, sales and negotiation skills
Answering calls at the office on schedule assigned by office, or holding homes’ open.
There are certain critical activities agents must perform to get paid, such as prospecting to find buyers and sellers, listing saleable properties and selling properties.
Agents who create careers quickly do many business-producing activities. They do enough support activities [paperwork,etc.] to maintain their business production.
Can I work part-time in real estate while I transition from my existing job? It is very rare that one succeeds in real estate while holding another job. As a real estate agent, you work as a fiduciary for your client – holding their interests above your own. Being employed in another capacity restricts your ability to serve your clients with a 100% commitment.
The real estate business is dynamic and changes daily. The availability of properties change, interest rates fluctuate and clients you work with want you available on their time schedule. It is imperative that you are available to communicate with the office, the marketplace and your customers and clients on a regular basis. To best understand your time commitment, we have compiled a list of agent expectations:
Be representative of our brand which stands for trust, high ethics and professionalism;
Acquire a strong foundation of the business by attending all modules of our Fast Start training classes;
Stay informed on the industry and acquire product knowledge by attending sales meetings and tours;
Hold Open Houses to expand your sphere of influence
Work diligently through our training and support programs to acquire your first listing and sale within 30 days;
Treat real estate like a business – go to the office regularly;
Professionalism in appearance;
Meet with Manager regularly;
Schedule face to face appointments with buyers and sellers;
Attend company functions;
Voice Mail – Check every hour throughout the day;
E-Mail – Check every hour throughout the day;
Make Sphere of Influence and prospecting calls daily;
Formulate and follow business plan immediately following training classes.
6 On www.GaryGreene.com/Careers We provide free consultation on the results! See next page for traits that improve your success in real estate.
10 Characteristics of the Successful Salesperson Do You Think You Have What It Takes?
1. Sociability – A natural tendency to gain satisfaction by associating with other people.
2. Assertiveness – A natural tendency to take initiative in order to influence or control some aspect of the environment.
3. Achievement – The consistent need an individual feels for the achievement of rewards such as high performance, income, and status. People with strong success drive will accept challenges and endure hardships in order to succeed.
4. Dependability – People with high dependability tend to be accurate, thorough, detail-oriented, conscientious and on time.
5. Emotional resilience – The amount of psychological energy and mental endurance an individual has under normal conditions.
6. Financial Stability – The pressure of unpaid bills can be unnerving to a new salesperson. We find that adequate savings of at least four months of living expenses enables a new salesperson to concentrate on their clients best interest and not on the commission.
7. Support – This is perhaps the most important ingredient. The confidence, support, trust and understanding of family and friends is the most valuable asset to the new salesperson. A clear understanding of the hours and demands of the business by all parties is helpful.
8. Enthusiasm! The public rates this as one of the top three most important characteristics in choosing a real estate agent.
9. Sales Ability:
Building rapport and acquiring information;
Listening and Comprehension skills;
Managing the sales process;
10. Techno-literate – Most consumers expect agents to work with efficient and high-tech tools.
Go to the Real Estate Simulator and test drive your career today!
Requirements to Practice Real Estate in the State of Texas
To be eligible to apply for a real estate Salesperson License, an individual must be a citizen of the United States or a lawfully admitted alien, eighteen  years of age or older and a legal resident of Texas.
To be eligible to apply for a real estate Salesperson License, an individual must furnish the Commission Satisfactory evidence of successfully completing the following education:
— Principles I & II of Real Estate - 60 hour core real estate courses
— Law of Agency - 30 hour core real estate course
— Law of Contracts - 30 hour core real estate course
— An additional core real estate course (30 classroom hours)
— An additional 60 classroom hours in core courses or in related courses acceptable to the Commission. You may find what related courses apply by typing the following URL into your browser and visiting the site: http://www.trec.state.tx.us/Education/related.asp
Evidence of successful completion shall be presented via credit transcript or certificate accompanying an application. Keep the originals for your personal files and send only photocopies to the Commission.
To be eligible to apply for a real estate Salesperson License you must first obtain a letter from the Commission attesting to satisfaction of all education requirements. The Evaluation Documents must be received by the Commission before the application can be filed. File the Evaluation Document first, before you begin your courses, so application is a speedy process when you complete your required courses.
— To obtain an Education Evaluation form of your education documents, you may go to the following: http://www.trec.state.tx.us and print the form.
— A fee of $30 is required for the evaluation of education documents for the purpose of determining if education requirements have been satisfied. Submit only photocopies of your transcripts or course certificates with your request for evaluation.
4. The following required fees must be submitted at the time of filing an application. For faster processing, we suggest that you file online. The following fees should be submitted via credit card online or in one check or money order payable to the Texas Real Estate Commission.
Recovery fund: $10.00
Once you are eligible to take the exam, a Candidate Information Brochure will be mailed to you or the sponsoring broker, if broker was submitted on the application. Applicants for a Salesperson License can apply without a sponsoring broker and be issued an “inactive” status. To begin practicing real estate, you must obtain a sponsoring broker with a Texas real estate license. The CIB will provide information and instructions about the test and scheduling for the exam. Exam fee is $61.00
Any person applying for a salesperson license will provide their fingerprints, in a specified format, in order to enable an FBI criminal history check to be performed. http://www.trec.state.tx.us/FASTPrintPass/FAST_Form/Fast_form.asp $44.20
Information on Real Estate Schools These schools and others specialize in course offerings that qualify you to sit for the Texas real estate exam. Each of these schools schedule course offerings in a variety of time frames. Look in the Houston area most convenient to you, and call or visit their web site. North/Northwest Champions School of Real Estate 5627 FM 1960 West, Suite 100 Houston, Texas 77069 281.893.4484 www.championsschool.com Southeast Southeast San Jacinto College (South Campus ) College of the Mainland 13735 Beamer Rd., Pasadena 1200 Amburn Rd., Texas City 77591 281.484.1900 409.938.1212 x 288 (Real Estate) www.sjcd.cc.tx.us 1.888.258.8859 (Houston Metro #) www.collegeofthemainland.com San Jacinto College (Central Campus) 8060 Spencer Hwy. The Kaplan Professional School 281.476.1501 16821 Buccaneer Lane www.sjcd.cc.tx.us Houston, Texas 77058 281.480.9995 www.kpstexas.com Southwest The Kaplan Professional School The Galleria/Inner Loop Area 1250 West Sam Houston Parkway South Champions School of Real Estate Houston, Texas 77042 4543 Post Oak Place, Suite 130 www.kpstexas.com 713-629-4543 800-442-4593 www.championsschool.com The Kaplan Professional School West 6680 Greatwood Prkwy. Sugar Land, Texas 77478 Champions School of Real Estate 800-442-4593 738 Highway 6 South, Suite 150 www.kpstexas.com Houston, Texas 77079 281.496.7386 www.championsschool.com 9
~Houston has 27 Prudential Gary Greene, Realtors® offices – 18 company owned and 9 affiliate offices.
One of the offices is your home-base and the remainder welcome you and your customers just like family.
~Opportunities expand for you with our network of over 1,000+ sales associates in Houston for buyer and seller referrals in your local market!
Dating back to 1875, the Prudential Financial name, along with the “Rock®” logo, has stood for strength,
stability, integrity and trust. Prudential Financial has a presence worldwide with 15 million customers in
more than 30 countries. The strength of the Rock® was evident when Prudential Financial sold 110 million
shares during its Initial Public Offering (IPO) in December 2001, making it the largest IPO ever in the
insurance industry at that time, and the ninth largest in the history of the New York Stock Exchange, based
on gross proceeds.
Prudential Real Estate Network members benefit from that recognition and are able to leverage the
“ Rock Solid®” reputation of Prudential Financial. When home buyers and sellers see our yard signs,
they link the “Rock®” logo with the notion of remarkable service, quality and exceptional value, backed by a name that has been trusted for more than 125 years.
Prudential Gary Greene, Realtors is #1 in Houston and in The Top 100 Nationally!
-In 1963, Gary Greene founded Gary Greene, Realtors and our history began. From the beginning, the company experienced meteoric growth and has remained one of the top real estate firms in the Houston market throughout the years. Today, Prudential Gary Greene, Realtors is not only Houston’s leading real estate company in listings taken, sales and dollar volume sold, according to the 2009 Houston Association of Realtors MLS Ranking Report, it is THE ONLY Houston-based residential real estate company ranked nationally by Real Trends in the Top 100 Brokers by closed transactions year after year.
Professionally Staffed Offices and State-of-the-Art Facilities
Prudential Gary Greene, Realtors® has Houston’s most aesthetically appealing offices. After all, first impressions
are lasting impressions. These professionally staffed offices provide a full array of administrative support personnel.
State-of-the-art technology with instant Internet access, network servers, fax, copy and voice mail systems - are at
your service. At Prudential Gary Greene, Realtors, we pride ourselves in providing the support you need to grow
A Philosophy of Spirited & Passionate Performance
We are looking for associates with commitment, drive and a focus on learning,
growing and improving. We are your partner in achieving outstanding consumer
satisfaction and so, we put as much into your success as you do. We do not
accept applicants that are employed in another capacity.
Compensation that Grows with Experience!
A competitive compensation package is important. We invite you to consult with
Internet Marketing Menu – Pathways to Selling Success – 90% of all buyers in 2009 used the Internet as a resource to buy a home. We distribute your listings automatically to more real estate web sites than anyone in Houston.
Online Sellers Advantage – Prudential’s exclusive automated report for agents to their buyers and sellers. The report not only records online buyer activity within a given zip code or neighborhood, it also gives status reports on the market for sellers.
√ The Houston Chronicle -We offer full-page coverage on a consistent basis that not only displays our featured listings but also drives traffic to our Web site. Our Sunday ads can be found in the real estate section.
Fine Homes Magazine — For luxury properties over $500,000, we produce and distribute our Fine Homes Magazine. There is no charge to the agent
Fine Homes eZine – The printed version of our Fine Homes Magazine can be viewed online on www.GaryGreene.com/eFineHomes and also as an ad link on every listing detail page on our site.
Automatic Direct Mail Marketing Campaign
Every time you list or sell a home, we send out 50 Just Listed or Just Sold Postcards on your behalf to help you generate MORE business! You also receive a deep discount to expand the coverage. For agents desiring greater exposure, we offer a myriad of marketing campaigns that keep you out in front of the customer.
You Will Become A One-Stop Real Estate Professional!
As a Prudential Gary Greene, Realtors professional, you will have Home Connection Services, Gibraltar Mortgage, insurance, and a vast array of Prudential tools and resources. These resources benefit the customer and keep them sold on you!
Marketing & Self-Promotion Expenses Covered as a Prudential Gary Greene, Realtors® Associate:
Yard Signs – supplied to you free!
Open House Signs – supplied to you free!
Name Badge – supplied to you free!
E-mail Address, Voice Mail, Long Distance (free, if used for business purposes)
Business Cards – your first set of 500 personalized business cards with your photo are provided free.
Announcements – we provide you with 100 photo Announcements with postage to your sphere of influence.
Stationery, envelopes and note cards – provided free as needed in the course of business, except for mass mailings.
The Online Assistant! Under the link: “Agents Only” on www.GaryGreene.com is a myriad of marketing tools and systems to make our agents more money.. Our agents can handle most of their marketing needs through the online support available 24/7!
State-of-the-Art Real Estate Programs – available in all offices. Training on most programs is available through your local office career development centers.
Home Services – make use of our move-related services for your clients performed in your behalf through our Home Connections Service on www.GaryGreene.com .
Client Appreciation Program – We help you stay in touch with past clients automatically so you can stay out in front of people who can refer you business.
Free web site and directory listing on www.GaryGreene.com – offering automatic e-mail alert functions to stay in touch with customers.
14 The Brand of Strength For Your Success Training and Professional Development The most important factors to being successful in real estate! Fast Start – How to Earn a Living in Real Estate “earn and learn” classroom instruction. No matter when you join Prudential Gary Greene, Realtors, Fast Start, [held most Thursdays and Fridays], is ready for you! Fast Start is comprised of 6 independent modules: Contracts and finance, securing the listing, buyers and prospecting, marketing support and prospecting for business and special presentations. Spaced-training enables you to earn while you learn and to retain more while in class. Graduates of our Fast Start program represent the future of our company and they perform above industry averages. Power Up with Prudential – A two-day program designed to give you the keys to all of the tools and resources available to you through Prudential that will help you make more money. Career Development Center – Your Money-Making Career Development Center has a full-time in-house coach and mentor that teaches you how to cultivate and grow your business. This program begins immediately and includes hands-on prospecting, technology and career guidance. High-touch and High-tech activities taught during your Career Development combine to generate a powerful real estate practice for you. You gain confidence to perform and competence to deliver customer service that’s really a WOW! The Career Development Program in your office helps continue your growth and profitability. All offices provide strong managerial support and guidance to expand your education and grow your expertise in the market. Prudential University online offers a wide variety of certifications and online courses that can take your career to the next level. Leadership Training. Prudential Gary Greene, Realtors ® conducts an annual Leadership development course for those interested in being a leader in the real estate industry.
Connie Giammarco Realtor® - Fort Bend Office Fast start polished, enhanced, and organized information I had learned in real estate classes. The program also took much of the general information and personalized it, making it understandable and usable on a daily basis for my real estate career. I have been so pleased with the training and help I have received as an agent with Prudential, and words cannot express how warm, encouraging, and fun, the people with this organization have been, and continue to be. 15 The Brand That Open Doors For You Our Reputation ~Prudential Gary Greene Realtors ® has a national reputation for high touch, innovation and quality services! ~Prudential Real Estate Affiliates has over 60,000 sales associates and 2200 offices, since its beginnings in 1998. We acknowledge our successful growth and strive to improve. ~Prudential Gary Greene, Realtors ® has more listings, sold more listings, closed more buyer sales, dollar volume transactions and total units closed than any other company in Houston in 2009 . ~Prudential Gary Greene, Realtors® provides access to the services of Gibraltar Mortgage, a division of Wells Fargo in all of our offices. Greater Houston Financial Services enable our associates to serve their clients with quality results in mortgage and insurance. ~Prudential Gary Greene, Realtors® is privileged to be associated with Prudential Relocation Services, the second largest provider of comprehensive global relocation services in the United States. Prudential Relocation Services has an established client base ranging from Fortune 500 companies to U.S. Governmental Agencies. Our Newly Licensed Prudential Gary Greene, Realtors ® Aspire To Be The Best! Jenny Schneider Realtor® - Katy Cinco Ranch Office Fast Start training was impressive! I think the part I was most impressed with was having top leaders from all around the company, including the owners of Prudential Gary Greene, Mark and Marilyn, take time to come and share their wisdom and success stories with all the new agents. Fast Start training provided each of us an excellent foundation for working in real estate and even better, a clear insight into the culture and values of Prudential Gary Greene, Realtors ®. Steve Bland Realtor ® Inner Loop Office Real estate classes taught me how to pass the license exam, but I still didn’t know how to be a real estate agent. Fast Start and the support of my Prudential Gary Greene office gave me the knowledge and confidence to get a fast start. When I made my first offer for a client, I knew how to do it properly thanks to Fast Start. And the questions I did have were knowledgeably and enthusiastically answered .
16 Prudential Gary Greene, Realtors Offices Company Owned and Affiliate Locations 26 Offices [18 company-owned, 8 affiliates] Bay Area • Champions ▪ Corporate ▪ Cypress • Fort Bend ▪ Friendswood Galveston ▪ Inner Loop ▪ Katy ▪ Memorial ▪ Northeast ▪ Northwest ▪ Portofino ▪ Tiki ▪ Waller ▪ Wallisville ▪ Woodlands Research ▪ Woodlands Custom Homes HOUSTON AREA OFFICES
Training – the most important factor to being successful in real estate!
Fast Start – Begin immediately to “earn and learn” through our classroom and career development instruction.
Power Up with Prudential through a two-day overview of all the tools and resources available to make you money.
The Career Development Center – Your Money-Making Center with a full-time coach/mentor at no cost to you that teaches you how to cultivate your business! This includes hands-on training, prospecting, technology and career guidance. High-touch and high-tech activities combine to generate a powerful real estate practice for you.
Prudential University - Online educational platform to expand your knowledge of real estate and take your business to the next productive level.
Training Materials – A comprehensive training manual and materials distributed in class are yours to keep as a reference for your future needs.
Industry Updates – As the market and technology change, we keep you “in the know” about your profession.
Yard Signs – Free!
Sign Riders – Free! Pool, For Lease, Waterfront, etc.
Open House Signs – Free!
Business Cards – We provide your first set of 500 personalized business cards with photo.
Name Badge – Free!
Announcements – We provide you with 100 Announcements with your photo to your sphere of influence, includes postage.
Voice Mail – Free, with automatic notification.
E-mail Address – Free!
Long Distance, faxes and copies – Free, when used for business purposes.
Stationery, envelopes and note cards – Freely provided as needed in the course of business, except for mass mailings.
Buyer and Seller Presentations online, customizable and printed on demand.
Home Value Enhancement CD for prospective sellers.
Real Estate Connection Services – Move-related services for your clients, where getting estimates on repairs, connect and disconnect utility and moving estimates are free!
Free Full-time, Professional Support Staff and Weekend Receptionist.
State-of-the-Art web-based Programs on www.GaryGreene.com are available 24/7 for your access. We train you how to use the programs in Fast Start and in our Career Development Centers.
Self-marketing tools, materials, ongoing resources, and training that jumpstarts your career costs us thousands of dollars and therefore, we are selective in our search for qualified candidates.
You can be a One-Stop Real Estate Shop – As a Prudential Gary Greene, Realtors agent, you can expand services beyond the transaction to include offering Residential Service Contracts, Gibraltar Mortgage, and Real Estate Services for all move-related needs your clients might desire. These services are optional, however, and available to you because today’s consumer demands a One-Stop Real Estate Professional.
Advertising and Marketing –
GaryGreene.com Profile Page / Web Site is your own personalized comprehensive web site!
The Houston Chronicle – Full-Page coverage on a consistent basis that not only displays our featured listings, but also drives traffic to our website.
Sunny 99.1 radio and Internet advertising [24/7 for 365 days a week in 2009] give you instant brand recognition and drive traffic to view your listings on www.GaryGreene.com.
Fine Homes International – Free advertising featuring our luxury properties in magazine format and distributed in prime target markets throughout the city.
Automatic Direct Mail Marketing Campaign – Every time you list or sell a home, we send out 50 Just Listed and Just Sold postcards in your behalf to help you generate more business!
We’re the Brand Behind Your Success! Aside from our own Learning Center on www.GaryGreene.com , and our Intranet that is loaded with agent support, Prudential Real Estate Affiliates [www.prea.prudential.com] offers not only free marketing, like eCards, but also an entire university of free courses to take your production to the next step.
Personalized Set-up for Direct Mail Marketing – Prudential Gary Greene, Realtors offers a rebate on set-up from www.Quantummail.com so you can get your career moving quicker!
www.GaryGreene.com - Agent intranet to access marketing materials, training and a full array of real estate resources 24/7!
Professionally Designed Sellers Presentation
Professional Designed Buyers Presentation
Home Enhancement DVD – To distribute to your sellers for a faster home sale.
Niche Marketing – Specialized programs for those wishing to specialize in
e-Certification • Hispanic Marketing Initiative
Fine Homes Specialist - through a program known as Fine Homes International.
Whatever your specialty, we have a program to support your efforts!
This entire marketing and training package that provides our associates with the most successful career “power up” package in Houston can be yours for $395.
Access available health, insurance and 401K plans for Independent Contractors with a financial advisor through our Prudential Network Affiliates.
19 Power Up with Prudential Start-up Package Page 2
A career in real estate will afford you freedom and flexibility not commonly found in most nine-to-five careers. This independence certainly has its rewards in terms of job satisfaction and the opportunity for monetary success.
You are rewarded in direct proportion to your efforts, and there is no limit to the amount you can earn. Real estate is a profession that everyone talks about. A high percentage of families’ net worth is tied to the property they own, and most purchase property through the help of a real estate agent.
To be involved in this process is very challenging and rewarding.
In most jobs, you are paid
What the job is worth.
In real estate, you are paid what you are worth.
Best wishes for a most successful real estate career….
If you are ready to go, take the next step.
There has never been a better time to enter the real estate industry. 21
If you are sincerely interested in real estate, then we encourage you to take the next step.
If you need to attend real estate school , then consult one of the school’s listed herein. Each school is equipped to answer your questions regarding licensure requirements and enroll you in courses that lead to qualifying to take the exam.
If you have completed real estate courses, then set an appointment with one of our managers for a personal interview.
Our values are the same as our national brand name and customer service heritage. We live by a code of conduct that represents honesty, integrity, trust and fair play.
If you believe your values closely match ours , and you are energetic, enthusiastic, and motivated, you may qualify to become a Prudential Gary Greene, Realtor!