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1Tuesday, October 18, 11
What?	  	  We	  aren’t	  in	  Kansas	  anymore?	  	  Duh!   8Tuesday, October 18, 11
A	  Day	  In	  The	  Life	  -­‐	  Pre	  2008	                                          A	  Day	  At	  The	  Beach         ...
Typical	  Recession	  Waves	                                                                8Tuesday, October 18, 11
Recession	  +	  Consumer-­‐Tech	  RevoluFon	  	                  =	  OMG	  Tidal	  Wave                                   ...
When	  there’s	  less	  of	  this.	  .	  .   6Tuesday, October 18, 11
There’s	  more	  of	  this.	  .	  .   7Tuesday, October 18, 11
Muscle	  Bound	  Personal	  MarkeFng	  (“Dig	  Us”)	                         Doesn’t	  Work	  Anymore.                    ...
We	  Live	  and	  Work	  in	  a	  Trust	  Starved,	  Don’t	  Bore	  Me,	     9                    Don’t	  	  BS	  Me,	  an...
This	  is	  avoidable.   10Tuesday, October 18, 11
Fresh Start                            What                          business                           am I              ...
12Tuesday, October 18, 11
This	  company	  sells	  a	                            product	  commodity?	  	                                           ...
 What	  is	  this	  company	  selling?	  	                                                                                ...
This	  company	  sells	  a	  commodity	  shoes?	  	                                                                       ...
 What	  is	  this	  company	  selling?	  	                                                                                ...
Focused	  on	  Human	  Experiences                              You                                    17Tuesday, October ...
“It’s more                          fun to be a                          pirate than                           to join the...
What	  will	  it	  take?                                                        19Tuesday, October 18, 11
We’re	  not	  	                                     Wage	  Slaves.	                            It’s	  not	  a	  Job	  or	 ...
It’s	  a	  Pay	  For	  Performance                                Lifestyle.	                                             ...
Who	  are	  our	  compe=tors?                                                             19Tuesday, October 18, 11
.....                         20.Tuesday, October 18, 11
Compe77on.	  	  Distrac7on.	                  Self	  Interest.	  	  Everything	  But	  US.   22Tuesday, October 18, 11
Business Done Daily                            Who Wants It?                                                10Tuesday, Oct...
The	                                        Three	  Reasons	                            She’s	  Doesn’t	  Have	  More	  Bu...
Reason	  1.     She’s	  in	  the	  dark.	  	                                             14Tuesday, October 18, 11
Reason	  2.                             She’s	  a	                            Secret	  Agent                              ...
Reason	  3.                          It	  didn’t	  go	  as	  planned	  .	  .	  .                                          ...
How	  Do	  CiFzens	  Choose?                                                            26Tuesday, October 18, 11
4 out of 5 buyersand sellers only contact 1 or 2     agents.                          24Tuesday, October 18, 11
2010	  NaFonal	  AssociaFon	  of	  REALTORS	  -­‐	  Profile	  of	  Home	  Buyers	  and	  Sellers                           ...
7 in 10 choose                 an agent they                     TRUST.                                  24Tuesday, Octobe...
2010	  NaFonal	  AssociaFon	  of	  REALTORS	  -­‐	  Profile	  of	  Home	  Buyers	  and	  Sellers   24Tuesday, October 18, 11
From	  Lost	  In	  The	  Crush!	                                                                      26Tuesday, October 1...
 Top	  Of	  Mind,	  Memorable	  and	  Chosen                                                   27Tuesday, October 18, 11
Top	  Of	  Mind	  Awareness                 First	  mental	  recall	  in	  a	  parFcular	  category.	  	                  ...
Be	            Relevant                                     32Tuesday, October 18, 11
How	  Can	  We	  Discover	           What’s	  RELEVANT	                  To	  THEM?                                       ...
40Tuesday, October 18, 11
The	  Golden	  Rule	  1.0                              Refer	  to	  Chapter	  Seven	  in	  the	  book	  Less	  Blah	  Blah...
36                          04/01/10Tuesday, October 18, 11
The	  Golden	  Rule	  2.0                          Do	  unto	  others	  as	  THEY	                                would	  ...
OUT:	  	                            Muscle	  Bound	  Blah,	  Blah,	  Blah	                             MONOLOGUE	  BROADCA...
OUT:	  	  It’s	  not	  about	  what	  I	  can	  do	  for	  you.	  	  It’s	  ALL	                           about	  how	  a...
Cody.Phillips@garygreene.com                                   IN:	  All	  About	  Them                                   ...
Demographics                 	       ~VS~          PsychographicsTuesday, October 18, 11
Tuesday, October 18, 11
to a Vegan party?                              we wear ing Bacon                          AreTuesday, October 18, 11
It’s	  not	  who	     YOU	  KNOW.                          28Tuesday, October 18, 11
It’s	  who	    KNOWS	  YOU	         as...Tuesday, October 18, 11
Social Context                                           29Tuesday, October 18, 11
Professional ContextTuesday, October 18, 11
Tuesday, October 18, 11
Not	  Remarkable	  Like	  This    20                                  04/01/10Tuesday, October 18, 11
Tuesday, October 18, 11                          Or	  This
To	  Adract,	  Connect	  and	  Loyalize,	              Focus	  On	  These	  Three	  Unmet	  Human	  Needs	           1.	  ...
You	  Don’t	  Have	  To	  Be	  Super-­‐Woman.	  	                     You	  Only	  Have	  To...                   1.	  	  ...
Amputate	  Flu ff	  &	  Bull	  S@!t                                                                   59Tuesday, October 18...
Context	  >	  Clarity	  >                                                	  Understanding	  >	                            ...
Context	  Conversion                          Including	  context	  in	   your	  markeFng	  messages	                     ...
“Ive	  learned	  that	             people	  will	  forget	  what	              you	  said,	  and	  people	              wi...
R                 epetitionTuesday, October 18, 11                              http://www.flickr.com/photos/yushimoto_02/...
OUT                          Me.	  	  Me.	  Me.	  Me	  Me.	  	  Me.	  Me.	  MeMe.	  	  Me.	  Me.	  Me	                    ...
On-­‐Purpose	  and	  In-­‐Person	  Contact	  &	  ConversaFon                                                 Contact      ...
Transmedia	  Story	  Telling	                            Text            Text.Tuesday, October 18, 11
Tuesday, October 18, 11
A	  story	  telling	  example	  of	  story	  telling.                                                               2Tuesd...
Social	  Media                A	  Trippy	  Destiny	  Accelerator                              Chris Brogan Share 100 Perso...
Don’t	  Play	  Blindfolded.                                                          59Tuesday, October 18, 11
On-­‐Purpose	  and	  In-­‐Person	  Contact	  &	  ConversaFon                                       Contact                ...
InformaFon	  Oceans	  and	  OmnipresenceTuesday, October 18, 11
The	  Future	  has	          already	  happened.	          It’s	  just	  not	  evenly	                 distributed.       ...
hdp://www.GapingVoid.comTuesday, October 18, 11
75Tuesday, October 18, 11
Findable	  	  +	  Discoverable	  +	  Sharable                          Becoming	  Omnipresent    76Tuesday, October 18, 11
People	  Trust	  People	  Who	  Are	  Trusted	                                       By	  People	  They	  Trust.          ...
Because	  People	  Trust,	  Choose	  and	                              Recommend	  the	  Familiar	  .	  .	  .             ...
“Every	  morning	  in	  Africa,	  a	  Gazelle	  wakes	   up.	  It	   knows	   it	  must	  run	  faster	   than	           ...
               	  Six	  Facebook	  Best	  Prac=ces              	  1.	  	  Status	  Update	  =	  Waving	  Hello	          ...
Facebook	  is	  an	                            AnF-­‐Secret-­‐Agent-­‐Strategy                                            ...
Facebook	  Is	  An	                      AnF-­‐Dope-­‐In-­‐The-­‐Dark	  Strategy                                          ...
The Social Media Water-Cooler-Effect           An Audience with an Audience of Audiences                                  ...
Um.	  	                            What	  about	  SECURITY?                                                       84Tuesda...
You	  ARE	  the	  SECURITY	  Guard?                                                                    85Tuesday, October ...
Spectacular      	  Achievement	  Is	  Always	                                                   ctacular	  PreparaFon    ...
Tuesday, October 18, 11
What	  about	  scripts?                                                      88Tuesday, October 18, 11
Winging	  It.                                           89Tuesday, October 18, 11
Three People Principle          	  The	  Three	  People	  PrincipleTuesday, October 18, 11
Adopt	  Buyers	  Who’ve	  Been	                     Abandoned	  Post	  Closing                                            ...
2010	  NaFonal	  AssociaFon	  of	  REALTORS                            Profile	  of	  Home	  Buyers	  and	  Sellers        ...
How to Go od Gossip Your Way                               To The Closing Table                                           ...
Be	  The                          Source                                      2Tuesday, October 18, 11
96Tuesday, October 18, 11
96Tuesday, October 18, 11
Adopt	  Buyers	  Who’ve	  Been	                     Abandoned	  Post	  Closing                                            ...
Tuesday, October 18, 11                          Stay	  PosiFve
Don’t	  Get	  Comfortable?                                                         99Tuesday, October 18, 11
Learning	  is	  always	  rebellion.	  Every	  bit	  of	     new	  truth	  discovered	  is	  revoluFonary	  to	            ...
LOVE	  Change                                     101Tuesday, October 18, 11
Thank	  You. 	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  Ken	  Brand-­‐	  832-­‐797-­‐1779	  	  	   	  	  ...
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Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand

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This is what I'm sharing at the Champions School of Real Estate annual Breakfast of Champions event.

Some of the material is from my book Less Blah Blah More Ah Ha - How social savvy real estate agents become trusted, preferred and referred. The book is available on Amazon.com in eBook/Kindle and print format. Here's a direct link to the Amazon.com book page - http://www.LessBlahBlah.com

Ps. After the Thank You slide there are a few extra slides, they're the ones I took out in the interest of time, it's a 1 hour preso. Cheers

If I can be helpful - Ken Brand 832-797-177

Published in: Real Estate, Technology, Business
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Transcript of "Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand"

  1. 1. 1Tuesday, October 18, 11
  2. 2. What?    We  aren’t  in  Kansas  anymore?    Duh! 8Tuesday, October 18, 11
  3. 3. A  Day  In  The  Life  -­‐  Pre  2008   A  Day  At  The  Beach 8Tuesday, October 18, 11
  4. 4. Typical  Recession  Waves   8Tuesday, October 18, 11
  5. 5. Recession  +  Consumer-­‐Tech  RevoluFon     =  OMG  Tidal  Wave 8Tuesday, October 18, 11
  6. 6. When  there’s  less  of  this.  .  . 6Tuesday, October 18, 11
  7. 7. There’s  more  of  this.  .  . 7Tuesday, October 18, 11
  8. 8. Muscle  Bound  Personal  MarkeFng  (“Dig  Us”)   Doesn’t  Work  Anymore. 8Tuesday, October 18, 11
  9. 9. We  Live  and  Work  in  a  Trust  Starved,  Don’t  Bore  Me,   9 Don’t    BS  Me,  and  Definitely  Don’t  Sell  Me  Society!Tuesday, October 18, 11
  10. 10. This  is  avoidable. 10Tuesday, October 18, 11
  11. 11. Fresh Start What business am I really in? 11 h"p://www.chrisbrogan.com/start-­‐fresh/Tuesday, October 18, 11
  12. 12. 12Tuesday, October 18, 11
  13. 13. This  company  sells  a   product  commodity?     13Tuesday, October 18, 11
  14. 14.  What  is  this  company  selling?     14Tuesday, October 18, 11
  15. 15. This  company  sells  a  commodity  shoes?     15Tuesday, October 18, 11
  16. 16.  What  is  this  company  selling?     16Tuesday, October 18, 11
  17. 17. Focused  on  Human  Experiences You 17Tuesday, October 18, 11
  18. 18. “It’s more fun to be a pirate than to join the navy.” Human  Experiences 18Tuesday, October 18, 11
  19. 19. What  will  it  take? 19Tuesday, October 18, 11
  20. 20. We’re  not     Wage  Slaves.   It’s  not  a  Job  or  Hobby. 8Tuesday, October 18, 11
  21. 21. It’s  a  Pay  For  Performance Lifestyle.   8Tuesday, October 18, 11
  22. 22. Who  are  our  compe=tors? 19Tuesday, October 18, 11
  23. 23. ..... 20.Tuesday, October 18, 11
  24. 24. Compe77on.    Distrac7on.   Self  Interest.    Everything  But  US. 22Tuesday, October 18, 11
  25. 25. Business Done Daily Who Wants It? 10Tuesday, October 18, 11
  26. 26. The   Three  Reasons   She’s  Doesn’t  Have  More  Business 13Tuesday, October 18, 11
  27. 27. Reason  1. She’s  in  the  dark.     14Tuesday, October 18, 11
  28. 28. Reason  2. She’s  a   Secret  Agent 15Tuesday, October 18, 11
  29. 29. Reason  3. It  didn’t  go  as  planned  .  .  . 16Tuesday, October 18, 11
  30. 30. How  Do  CiFzens  Choose? 26Tuesday, October 18, 11
  31. 31. 4 out of 5 buyersand sellers only contact 1 or 2 agents. 24Tuesday, October 18, 11
  32. 32. 2010  NaFonal  AssociaFon  of  REALTORS  -­‐  Profile  of  Home  Buyers  and  Sellers 24Tuesday, October 18, 11
  33. 33. 7 in 10 choose an agent they TRUST. 24Tuesday, October 18, 11
  34. 34. 2010  NaFonal  AssociaFon  of  REALTORS  -­‐  Profile  of  Home  Buyers  and  Sellers 24Tuesday, October 18, 11
  35. 35. From  Lost  In  The  Crush!   26Tuesday, October 18, 11
  36. 36.  Top  Of  Mind,  Memorable  and  Chosen 27Tuesday, October 18, 11
  37. 37. Top  Of  Mind  Awareness First  mental  recall  in  a  parFcular  category.     Our  category  is  Real  Estate  Agent,   Broker,  or  Sales  Manager. 18 04/01/10Tuesday, October 18, 11
  38. 38. Be   Relevant 32Tuesday, October 18, 11
  39. 39. How  Can  We  Discover   What’s  RELEVANT   To  THEM? 33Tuesday, October 18, 11
  40. 40. 40Tuesday, October 18, 11
  41. 41. The  Golden  Rule  1.0 Refer  to  Chapter  Seven  in  the  book  Less  Blah  Blah  More  Ah  Ha 34 04/01/10Tuesday, October 18, 11
  42. 42. 36 04/01/10Tuesday, October 18, 11
  43. 43. The  Golden  Rule  2.0 Do  unto  others  as  THEY   would  have  done   unto  themselves. 37 56 04/01/10Tuesday, October 18, 11
  44. 44. OUT:     Muscle  Bound  Blah,  Blah,  Blah   MONOLOGUE  BROADCAST 44Tuesday, October 18, 11
  45. 45. OUT:    It’s  not  about  what  I  can  do  for  you.    It’s  ALL   about  how  amazing  I  am. 8Tuesday, October 18, 11
  46. 46. Cody.Phillips@garygreene.com IN:  All  About  Them IN:    ConversaFon IN:    Sharing  +  Solving  +  Serving 46Tuesday, October 18, 11
  47. 47. Demographics   ~VS~ PsychographicsTuesday, October 18, 11
  48. 48. Tuesday, October 18, 11
  49. 49. to a Vegan party? we wear ing Bacon AreTuesday, October 18, 11
  50. 50. It’s  not  who   YOU  KNOW. 28Tuesday, October 18, 11
  51. 51. It’s  who   KNOWS  YOU   as...Tuesday, October 18, 11
  52. 52. Social Context 29Tuesday, October 18, 11
  53. 53. Professional ContextTuesday, October 18, 11
  54. 54. Tuesday, October 18, 11
  55. 55. Not  Remarkable  Like  This 20 04/01/10Tuesday, October 18, 11
  56. 56. Tuesday, October 18, 11 Or  This
  57. 57. To  Adract,  Connect  and  Loyalize,   Focus  On  These  Three  Unmet  Human  Needs   1.  A  Sense  Of  Significance 2.  A  Sense  of  Certainty 3.  An  Improved  State  of  Being 42Tuesday, October 18, 11
  58. 58. You  Don’t  Have  To  Be  Super-­‐Woman.     You  Only  Have  To... 1.    Show  up.   2.    Listen. 3.    Deliver. 4.    Be  consistent. 5.    Keep  your  promises. 6.    Don’t  brag. 7.    Don’t  push. 8.    Follow-­‐up. 9.    Follow-­‐through. 10.    Pay  adenFon. 11.    Be  generous. 12.    Show  up  on  Fme. 12.    Have  a  sense  of  humor. 13.    Don’t  complain. 14.    Don’t  make  excuses. 15.    Accept  responsibility. 16.    Have  paFence. 17.    Be  passionate. 18.    Be  thoughjul. 19.    Don’t  blame. 20.    Don’t  shame. 21.    Be  posiFve. 22.    Be  empatheFc. 23.    Be  thankful. 43 04/01/10Tuesday, October 18, 11
  59. 59. Amputate  Flu ff  &  Bull  S@!t 59Tuesday, October 18, 11
  60. 60. Context  >  Clarity  >  Understanding  >   Trust  >  ANrac=on 60Tuesday, October 18, 11
  61. 61. Context  Conversion Including  context  in   your  markeFng  messages   isn’t   difficult.     Don’t   get   me   wrong,   it   takes   effort  and  commitment,  but  it’s   not  hard,  it  a   mader  of  execuFon  and  habit. Here’s  A  Simple  5  Step  Process 1.   Evaluate   your   markeFng   messages.   Examine  what  you  write,  what  you  say,  how   you   present,   how   you   market   and   adverFse. 2.   Look   for   the   loosely   defined   and   fuzzily   described. 3.  Figure  out  how  and  where  to  add  context. 4.  Add  context. 5.   Re-­‐create,   Re-­‐Launch,   Re-­‐Engage   and   reap   t h e   rewa rd s .   C o ntex t   >   C l a r i t y   >   Understanding  >  Trust  >  AdracFon. 61Tuesday, October 18, 11
  62. 62. “Ive  learned  that   people  will  forget  what   you  said,  and  people   will  forget  what  you   did,  but  people  will   never  forget  how  you   made  them  feel.” ~  Maya  Angelou 62Tuesday, October 18, 11
  63. 63. R epetitionTuesday, October 18, 11 http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10
  64. 64. OUT Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  MeMe.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   20 Me.    Me.  Me.  Me  Me.    Me.  Me.  Me  Me.    Me.  Me.  Me   04/01/10Tuesday, October 18, 11
  65. 65. On-­‐Purpose  and  In-­‐Person  Contact  &  ConversaFon Contact ConversaFon Become  Preferred,   and Referred  &  Rewarded ConnecFon Sharing,    Trust Serving  &   and Solving Discovery 65Tuesday, October 18, 11
  66. 66. Transmedia  Story  Telling   Text Text.Tuesday, October 18, 11
  67. 67. Tuesday, October 18, 11
  68. 68. A  story  telling  example  of  story  telling. 2Tuesday, October 18, 11
  69. 69. Social  Media A  Trippy  Destiny  Accelerator Chris Brogan Share 100 Personal Branding Tactics Using Social Media http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/Tuesday, October 18, 11
  70. 70. Don’t  Play  Blindfolded. 59Tuesday, October 18, 11
  71. 71. On-­‐Purpose  and  In-­‐Person  Contact  &  ConversaFon Contact ConversaFon Become  Preferred,   and Referred  &  Rewarded ConnecFon Sharing,    Trust Serving  &   and Solving DiscoveryTuesday, October 18, 11
  72. 72. InformaFon  Oceans  and  OmnipresenceTuesday, October 18, 11
  73. 73. The  Future  has   already  happened.   It’s  just  not  evenly   distributed. -­‐  Adrian  Slywotzky,  Mercer  Consultants 73Tuesday, October 18, 11
  74. 74. hdp://www.GapingVoid.comTuesday, October 18, 11
  75. 75. 75Tuesday, October 18, 11
  76. 76. Findable    +  Discoverable  +  Sharable Becoming  Omnipresent 76Tuesday, October 18, 11
  77. 77. People  Trust  People  Who  Are  Trusted   By  People  They  Trust. Social  Proof  Scores  .  .  . 77"When  you  choose  the  paradigm  of  service,  it  turns  everything  you  do  from  a  job  into  a  giu."Tuesday, October 18, 11
  78. 78. Because  People  Trust,  Choose  and   Recommend  the  Familiar  .  .  .                                                                                       78Tuesday, October 18, 11
  79. 79. “Every  morning  in  Africa,  a  Gazelle  wakes   up.  It   knows   it  must  run  faster   than   the  fastest  lion   or  it   will  be   killed.   Every   morning   a  Lion  wakes   up.   It   knows   it   must   outrun   the   slowest   Gazelle   or   it   will   starve   to   death.   It   doesnt   mader   whether  you  are  a   Lion  or  a  Gazelle...  when  the  sun   comes  up,  youd  beder  be   running.” But  don’t  run  with  your  eyes  and  your  imaginaFon  closed  . 61Tuesday, October 18, 11
  80. 80.    Six  Facebook  Best  Prac=ces  1.    Status  Update  =  Waving  Hello    2.    Like  =  Smile  &  Head  Nod    3.    Share  =  ContribuFon/Giving  4.    Lists  =  Listening  +  Insight  (relevant)  5.    Friending  =  Oxygen  =  Life    6.    Comments  =  ConversaFon  &  ConnecFon 80Tuesday, October 18, 11
  81. 81. Facebook  is  an   AnF-­‐Secret-­‐Agent-­‐Strategy 95Tuesday, October 18, 11
  82. 82. Facebook  Is  An   AnF-­‐Dope-­‐In-­‐The-­‐Dark  Strategy 95Tuesday, October 18, 11
  83. 83. The Social Media Water-Cooler-Effect An Audience with an Audience of Audiences 95Tuesday, October 18, 11
  84. 84. Um.     What  about  SECURITY? 84Tuesday, October 18, 11
  85. 85. You  ARE  the  SECURITY  Guard? 85Tuesday, October 18, 11
  86. 86. Spectacular  Achievement  Is  Always   ctacular  PreparaFon Preceded  By  Unspet  Schuller er -­‐  Rob 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11
  87. 87. Tuesday, October 18, 11
  88. 88. What  about  scripts? 88Tuesday, October 18, 11
  89. 89. Winging  It. 89Tuesday, October 18, 11
  90. 90. Three People Principle  The  Three  People  PrincipleTuesday, October 18, 11
  91. 91. Adopt  Buyers  Who’ve  Been   Abandoned  Post  Closing 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11
  92. 92. 2010  NaFonal  AssociaFon  of  REALTORS Profile  of  Home  Buyers  and  Sellers 24Tuesday, October 18, 11
  93. 93. How to Go od Gossip Your Way To The Closing Table book Less Blah Blah M ore Ah Ha To learn mor e go to Chapter 14 in the 93Tuesday, October 18, 11
  94. 94. Be  The Source 2Tuesday, October 18, 11
  95. 95. 96Tuesday, October 18, 11
  96. 96. 96Tuesday, October 18, 11
  97. 97. Adopt  Buyers  Who’ve  Been   Abandoned  Post  Closing 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11
  98. 98. Tuesday, October 18, 11 Stay  PosiFve
  99. 99. Don’t  Get  Comfortable? 99Tuesday, October 18, 11
  100. 100. Learning  is  always  rebellion.  Every  bit  of   new  truth  discovered  is  revoluFonary  to   what  we  believed  before. 100 -­‐  Margaret  Lee  Runbeck,  AuthorTuesday, October 18, 11
  101. 101. LOVE  Change 101Tuesday, October 18, 11
  102. 102. Thank  You.                                        Ken  Brand-­‐  832-­‐797-­‐1779                                              LessBlahBlah.com KenBrand.com Ken@KenBrand.com 8Tuesday, October 18, 11
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