Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand

1Tuesday, October 18, 11

What? We aren’t in Kansas anymore? Duh! 8Tuesday, October 18, 11

A Day In The Life -‐ Pre 2008 A Day At The Beach 8Tuesday, October 18, 11

Typical Recession Waves 8Tuesday, October 18, 11

Recession + Consumer-‐Tech RevoluFon = OMG Tidal Wave 8Tuesday, October 18, 11

When there’s less of this. . . 6Tuesday, October 18, 11

There’s more of this. . . 7Tuesday, October 18, 11

Muscle Bound Personal MarkeFng (“Dig Us”) Doesn’t Work Anymore. 8Tuesday, October 18, 11

We Live and Work in a Trust Starved, Don’t Bore Me, 9 Don’t BS Me, and Deﬁnitely Don’t Sell Me Society!Tuesday, October 18, 11

This is avoidable. 10Tuesday, October 18, 11

Fresh Start What business am I really in? 11 h"p://www.chrisbrogan.com/start-‐fresh/Tuesday, October 18, 11

This company sells a product commodity? 13Tuesday, October 18, 11

What is this company selling? 14Tuesday, October 18, 11

This company sells a commodity shoes? 15Tuesday, October 18, 11

What is this company selling? 16Tuesday, October 18, 11

Focused on Human Experiences You 17Tuesday, October 18, 11

“It’s more fun to be a pirate than to join the navy.” Human Experiences 18Tuesday, October 18, 11

What will it take? 19Tuesday, October 18, 11

We’re not Wage Slaves. It’s not a Job or Hobby. 8Tuesday, October 18, 11

It’s a Pay For Performance Lifestyle. 8Tuesday, October 18, 11

Who are our compe=tors? 19Tuesday, October 18, 11

..... 20.Tuesday, October 18, 11

Compe77on. Distrac7on. Self Interest. Everything But US. 22Tuesday, October 18, 11

Business Done Daily Who Wants It? 10Tuesday, October 18, 11

The Three Reasons She’s Doesn’t Have More Business 13Tuesday, October 18, 11

Reason 1. She’s in the dark. 14Tuesday, October 18, 11

Reason 2. She’s a Secret Agent 15Tuesday, October 18, 11

Reason 3. It didn’t go as planned . . . 16Tuesday, October 18, 11

How Do CiFzens Choose? 26Tuesday, October 18, 11

4 out of 5 buyersand sellers only contact 1 or 2 agents. 24Tuesday, October 18, 11

2010 NaFonal AssociaFon of REALTORS -‐ Proﬁle of Home Buyers and Sellers 24Tuesday, October 18, 11

7 in 10 choose an agent they TRUST. 24Tuesday, October 18, 11

2010 NaFonal AssociaFon of REALTORS -‐ Proﬁle of Home Buyers and Sellers 24Tuesday, October 18, 11

From Lost In The Crush! 26Tuesday, October 18, 11

Top Of Mind, Memorable and Chosen 27Tuesday, October 18, 11

Top Of Mind Awareness First mental recall in a parFcular category. Our category is Real Estate Agent, Broker, or Sales Manager. 18 04/01/10Tuesday, October 18, 11

Be Relevant 32Tuesday, October 18, 11

How Can We Discover What’s RELEVANT To THEM? 33Tuesday, October 18, 11

The Golden Rule 1.0 Refer to Chapter Seven in the book Less Blah Blah More Ah Ha 34 04/01/10Tuesday, October 18, 11

36 04/01/10Tuesday, October 18, 11

The Golden Rule 2.0 Do unto others as THEY would have done unto themselves. 37 56 04/01/10Tuesday, October 18, 11

OUT: Muscle Bound Blah, Blah, Blah MONOLOGUE BROADCAST 44Tuesday, October 18, 11

OUT: It’s not about what I can do for you. It’s ALL about how amazing I am. 8Tuesday, October 18, 11

Cody.Phillips@garygreene.com IN: All About Them IN: ConversaFon IN: Sharing + Solving + Serving 46Tuesday, October 18, 11

Demographics ~VS~ PsychographicsTuesday, October 18, 11

Tuesday, October 18, 11

to a Vegan party? we wear ing Bacon AreTuesday, October 18, 11

It’s not who YOU KNOW. 28Tuesday, October 18, 11

It’s who KNOWS YOU as...Tuesday, October 18, 11

Social Context 29Tuesday, October 18, 11

Professional ContextTuesday, October 18, 11

Not Remarkable Like This 20 04/01/10Tuesday, October 18, 11

Tuesday, October 18, 11 Or This

To Adract, Connect and Loyalize, Focus On These Three Unmet Human Needs 1. A Sense Of Signiﬁcance 2. A Sense of Certainty 3. An Improved State of Being 42Tuesday, October 18, 11

You Don’t Have To Be Super-‐Woman. You Only Have To... 1. Show up. 2. Listen. 3. Deliver. 4. Be consistent. 5. Keep your promises. 6. Don’t brag. 7. Don’t push. 8. Follow-‐up. 9. Follow-‐through. 10. Pay adenFon. 11. Be generous. 12. Show up on Fme. 12. Have a sense of humor. 13. Don’t complain. 14. Don’t make excuses. 15. Accept responsibility. 16. Have paFence. 17. Be passionate. 18. Be thoughjul. 19. Don’t blame. 20. Don’t shame. 21. Be posiFve. 22. Be empatheFc. 23. Be thankful. 43 04/01/10Tuesday, October 18, 11

Amputate Flu ﬀ & Bull S@!t 59Tuesday, October 18, 11

Context > Clarity > Understanding > Trust > ANrac=on 60Tuesday, October 18, 11

Context Conversion Including context in your markeFng messages isn’t difficult. Don’t get me wrong, it takes effort and commitment, but it’s not hard, it a mader of execuFon and habit. Here’s A Simple 5 Step Process 1. Evaluate your markeFng messages. Examine what you write, what you say, how you present, how you market and adverFse. 2. Look for the loosely defined and fuzzily described. 3. Figure out how and where to add context. 4. Add context. 5. Re-‐create, Re-‐Launch, Re-‐Engage and reap t h e rewa rd s . C o ntex t > C l a r i t y > Understanding > Trust > AdracFon. 61Tuesday, October 18, 11

“Ive learned that people will forget what you said, and people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou 62Tuesday, October 18, 11

R epetitionTuesday, October 18, 11 http://www.flickr.com/photos/yushimoto_02/4251723517/ 44 21 04/01/10

OUT Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. MeMe. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me 20 Me. Me. Me. Me Me. Me. Me. Me Me. Me. Me. Me 04/01/10Tuesday, October 18, 11

On-‐Purpose and In-‐Person Contact & ConversaFon Contact ConversaFon Become Preferred, and Referred & Rewarded ConnecFon Sharing, Trust Serving & and Solving Discovery 65Tuesday, October 18, 11

Transmedia Story Telling Text Text.Tuesday, October 18, 11

A story telling example of story telling. 2Tuesday, October 18, 11

Social Media A Trippy Destiny Accelerator Chris Brogan Share 100 Personal Branding Tactics Using Social Media http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/Tuesday, October 18, 11

Don’t Play Blindfolded. 59Tuesday, October 18, 11

On-‐Purpose and In-‐Person Contact & ConversaFon Contact ConversaFon Become Preferred, and Referred & Rewarded ConnecFon Sharing, Trust Serving & and Solving DiscoveryTuesday, October 18, 11

InformaFon Oceans and OmnipresenceTuesday, October 18, 11

The Future has already happened. It’s just not evenly distributed. -‐ Adrian Slywotzky, Mercer Consultants 73Tuesday, October 18, 11

hdp://www.GapingVoid.comTuesday, October 18, 11

Findable + Discoverable + Sharable Becoming Omnipresent 76Tuesday, October 18, 11

People Trust People Who Are Trusted By People They Trust. Social Proof Scores . . . 77"When you choose the paradigm of service, it turns everything you do from a job into a giu."Tuesday, October 18, 11

Because People Trust, Choose and Recommend the Familiar . . . 78Tuesday, October 18, 11

“Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must outrun the slowest Gazelle or it will starve to death. It doesnt mader whether you are a Lion or a Gazelle... when the sun comes up, youd beder be running.” But don’t run with your eyes and your imaginaFon closed . 61Tuesday, October 18, 11

Six Facebook Best Prac=ces 1. Status Update = Waving Hello 2. Like = Smile & Head Nod 3. Share = ContribuFon/Giving 4. Lists = Listening + Insight (relevant) 5. Friending = Oxygen = Life 6. Comments = ConversaFon & ConnecFon 80Tuesday, October 18, 11

Facebook is an AnF-‐Secret-‐Agent-‐Strategy 95Tuesday, October 18, 11

Facebook Is An AnF-‐Dope-‐In-‐The-‐Dark Strategy 95Tuesday, October 18, 11

The Social Media Water-Cooler-Effect An Audience with an Audience of Audiences 95Tuesday, October 18, 11

Um. What about SECURITY? 84Tuesday, October 18, 11

You ARE the SECURITY Guard? 85Tuesday, October 18, 11

Spectacular Achievement Is Always ctacular PreparaFon Preceded By Unspet Schuller er -‐ Rob 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11

What about scripts? 88Tuesday, October 18, 11

Winging It. 89Tuesday, October 18, 11

Three People Principle The Three People PrincipleTuesday, October 18, 11

Adopt Buyers Who’ve Been Abandoned Post Closing 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11

2010 NaFonal AssociaFon of REALTORS Proﬁle of Home Buyers and Sellers 24Tuesday, October 18, 11

How to Go od Gossip Your Way To The Closing Table book Less Blah Blah M ore Ah Ha To learn mor e go to Chapter 14 in the 93Tuesday, October 18, 11

Be The Source 2Tuesday, October 18, 11

Adopt Buyers Who’ve Been Abandoned Post Closing 56 Please read Chapter 10 in the book Less Blah Blah More Ah HaTuesday, October 18, 11

Tuesday, October 18, 11 Stay PosiFve

Don’t Get Comfortable? 99Tuesday, October 18, 11

Learning is always rebellion. Every bit of new truth discovered is revoluFonary to what we believed before. 100 -‐ Margaret Lee Runbeck, AuthorTuesday, October 18, 11

LOVE Change 101Tuesday, October 18, 11

Thank You. Ken Brand-‐ 832-‐797-‐1779 LessBlahBlah.com KenBrand.com Ken@KenBrand.com 8Tuesday, October 18, 11

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Breakfast of Champions Event Presentation for Champions School Of Real Estate - by Ken Brand

by Ken Brand on Oct 19, 2011

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