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Leveraging Social Media               To Position Yourself as the               Go-To Expert in Your Market               ...
My Story...© 2012 NRBA.© 2012 NRBA.
PresPro.com - National               Repair & Preservation                    company...© 2012 NRBA.© 2012 NRBA.
Nobody knew me…and I was     just another one of “those               guys”.© 2012 NRBA.© 2012 NRBA.
I was like the nerd               wanting to talk to the                   pretty girl…© 2012 NRBA.© 2012 NRBA.
© 2012 NRBA.© 2012 NRBA.
And It was Awkward...© 2012 NRBA.© 2012 NRBA.
Then idea of REOSuccessTV was born..-we had to set ourselves apart.-we had to stand out.-we had to position ourselves corr...
We positioned ourselves as an authority inthe industry and now We Are beingpursued.-people KNOW us now.-we now consult CEO...
Why You Should Be               Positioned As The                    Expert..© 2012 NRBA.© 2012 NRBA.
Your Business Will Be an UP HILL battle if you don’t...© 2012 NRBA.© 2012 NRBA.
» People do business with those they know, like and trust           » One of the number one things we’ve heard from Asset ...
You Go From Being This Guy....© 2012 NRBA.© 2012 NRBA.
To Being This Guy...© 2012 NRBA.© 2012 NRBA.
Leveraging Social Media   • People to do business with people they like, know and     trust.   • What does your online per...
Leveraging Social Media   • People to do business with people they like, know and     trust.   • What does your online per...
Celebritize Yourself   Celebrities, Rock Stars and Experts make the most money!!!   •Building the Brand of You: Social Med...
Are You Monitoring Your Online Reputation?   • Google Alerts          » Your Name          » Company Name          » Indus...
Other Platforms   •     YouTube   •     Blogs   •     Newsletters   •     Local Radio   •     TV Show (Ustream)   •     Po...
Speaking   • NRBA last year… first time I spoke on social media   • Panel at REO Expo, Five Star, REOMAC   • 2012 Invites ...
Mobile   •     “Mobile access to the Internet will exceed desktop access in 2012"          » http://            www.smarti...
The Next Big Thing – Mobile Search   • Siri: “Find me a Real Estate Agent in __________”          » Reviews from Yelp!    ...
The Power of Social Proof   • Search = Social Proof   • Peer to Peer Validation          »    Amazon          »    Yelp   ...
Be Memorable – Stand Out   •     Too much noise…   •     250+ emails a day   •     25+ LinkedIn messages a day   •     20+...
Bigger Picture – Recommended Reading   •     Trust Agents – Chris Brogan   •     Resonate – Nancy Duarte   •     Smart Tru...
Contact Info   • Slides:             Text 58885                         NRBA2012, Name, Email   • Ken Blevins             ...
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NRBA Leveraging Social Media_ 5-17-2012

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Transcript of "NRBA Leveraging Social Media_ 5-17-2012"

  1. 1. Leveraging Social Media To Position Yourself as the Go-To Expert in Your Market Ken Blevins and Chris Evans May 17th, 2012© 2012 NRBA.
  2. 2. My Story...© 2012 NRBA.© 2012 NRBA.
  3. 3. PresPro.com - National Repair & Preservation company...© 2012 NRBA.© 2012 NRBA.
  4. 4. Nobody knew me…and I was just another one of “those guys”.© 2012 NRBA.© 2012 NRBA.
  5. 5. I was like the nerd wanting to talk to the pretty girl…© 2012 NRBA.© 2012 NRBA.
  6. 6. © 2012 NRBA.© 2012 NRBA.
  7. 7. And It was Awkward...© 2012 NRBA.© 2012 NRBA.
  8. 8. Then idea of REOSuccessTV was born..-we had to set ourselves apart.-we had to stand out.-we had to position ourselves correctly.© 2012 NRBA.© 2012 NRBA.
  9. 9. We positioned ourselves as an authority inthe industry and now We Are beingpursued.-people KNOW us now.-we now consult CEO’s/Owners of Outsourcers and well knowncompanies-we have many open doors© 2012 NRBA.© 2012 NRBA.
  10. 10. Why You Should Be Positioned As The Expert..© 2012 NRBA.© 2012 NRBA.
  11. 11. Your Business Will Be an UP HILL battle if you don’t...© 2012 NRBA.© 2012 NRBA.
  12. 12. » People do business with those they know, like and trust » One of the number one things we’ve heard from Asset Manager’s is they want their agents to be THE expert on the local market. » You can easily build a following of “ready buyers” » Doors of opportunity will open up© 2012 NRBA.© 2012 NRBA.
  13. 13. You Go From Being This Guy....© 2012 NRBA.© 2012 NRBA.
  14. 14. To Being This Guy...© 2012 NRBA.© 2012 NRBA.
  15. 15. Leveraging Social Media • People to do business with people they like, know and trust. • What does your online persona look like? • Do you show up in the top 10 searches for your name? • (Google Search) » LinkedIn » Facebook » Twitter© 2012 NRBA.© 2012 NRBA.
  16. 16. Leveraging Social Media • People to do business with people they like, know and trust. • What does your online persona look like? • How many times do “YOU” show up on the first page of Google? (Google Search) » LinkedIn » Facebook » Twitter » Google Profile » Blogs© 2012 NRBA.
  17. 17. Celebritize Yourself Celebrities, Rock Stars and Experts make the most money!!! •Building the Brand of You: Social Media can be an incredible Credibility Booster! •Be everywhere: in multiple places, differently, consistently » Facebook, Twitter, LinkedIn, Blogs (Hootsuite) •Be a relentless self promoter (think Donald Trump) •Join Associations (NRBA, etc…) •Use familiar logos (NRBA, etc…) •Certifications, Designations •Press or Media – Create your own Press Release (PRWeb, PressWire) •Post pictures with famous people (let people form their own opinions) •Write a Book (Instant Credibility) •Cartoon Yourself (fiverr) •Facebook – 100 likes on for $5 (fiverr) •SEO: Backlinks to your Blog, Website – 100 backlinks for $5 (fiverr) •Social Proof = share stories and ask for testimonials© 2012 NRBA.
  18. 18. Are You Monitoring Your Online Reputation? • Google Alerts » Your Name » Company Name » Industry Specific Topics • Notifications » Email » RSS Feed© 2012 NRBA.
  19. 19. Other Platforms • YouTube • Blogs • Newsletters • Local Radio • TV Show (Ustream) • Podcast (blogtalkradio) • Game Changers: The technology available today has made it so easy to get your VOICE to the masses!© 2012 NRBA.
  20. 20. Speaking • NRBA last year… first time I spoke on social media • Panel at REO Expo, Five Star, REOMAC • 2012 Invites (Social Media) » REOCON » REOMAC » NRBA » Force Summer Summit » REO Expo » Five Star » NAR » Podcasts (REOPRO, The Power is NOW, and several others)© 2012 NRBA.
  21. 21. Mobile • “Mobile access to the Internet will exceed desktop access in 2012" » http:// www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing- • In 2011, there were 835 million smartphone users » http://snaphop.com/2012-mobile-marketing-statistics • Global internet usage will more than double by 2015, and most of these users will be mobile » Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider • Did you know 80% of customers abandon a mobile site if they have a bad user experience? » Source: Limelight Networks, Inc. 2011 • Does your business have a mobile-friendly site? • Test Your Site: www.howtogomo.com© 2012 NRBA.
  22. 22. The Next Big Thing – Mobile Search • Siri: “Find me a Real Estate Agent in __________” » Reviews from Yelp! » How many of you have a yelp profile for either you or your business?© 2012 NRBA.
  23. 23. The Power of Social Proof • Search = Social Proof • Peer to Peer Validation » Amazon » Yelp » Facebook » Twitter • Google Search for Real Estate Reviews » Who knows where Google queries the results? » Angie’s List© 2012 NRBA.
  24. 24. Be Memorable – Stand Out • Too much noise… • 250+ emails a day • 25+ LinkedIn messages a day • 20+ FB messages a day • Find ways to stand out from the crowd… • iPhone Apps » Cards (demo) » Tout (demo) • Examples© 2012 NRBA.
  25. 25. Bigger Picture – Recommended Reading • Trust Agents – Chris Brogan • Resonate – Nancy Duarte • Smart Trust – Stephen Covey • Crush It – Gary Vaynerchuk • The Social Animal – David Brooks • Join the Club – Tina Rosenberg • Tribes – Seth Godin • Great by Choice – Jim Collins • Be Excellent at Anything – Tony Schwartz© 2012 NRBA.
  26. 26. Contact Info • Slides: Text 58885 NRBA2012, Name, Email • Ken Blevins Chris Evans kblevins@stewart.com chris@reosuccesstv.com linkedin.com/in/kenblevins linkedin.com/in/thechrisevans @kenblevins @chrisAevans facebook.com/pmhfinancial facebook.com/reosuccesstv facebook.com/kenblevins facebook.com/chrisAevans© 2012 NRBA.
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