INTRODUCTION. U of A Education
grad, 1999 Interactive creative director @ Hotrocket and RED Founder and CEO of CIE: Seek Your Own Proof, an online community for kids ages 8-12. Organizing chair of Startup Edmonton, artsScene Edmonton, TEDx Edmonton, and Digital Alberta
Fast Growth Grand Prize Winner
President/Chair TEC VenturePrize Digital Alberta Alberta artsScene Edmonton Startup Edmonton TEDx Edmonton Best of Show Fusion Digital Media Venture Forum Vancouver Board/Advisory Member Alberta Film Advisory Council nextMEDIA Winner, Pitch It! Ban New Media Institute KidScreen International Summit Canadian Interactive Alliance New York Canadian Heritage Trade Team for New Media Marketing Award of Distinction Jury Member Alberta Business Awards Canadian New Media Awards Alberta AMPIA Awards Ontario Media Development Corporation Most Promising Company Canadian New Media Awards Speaker/Panelist Toronto nextMEDIA, Ban Television Festival Hong Kong Digital Entertainment Leadership TELUS Innovation Fund Recipient Forum Canadian Film Centre Ban New Media Institute Toronto Vancouver International Digital Festival
An evolution in interactive storytelling
Linear narrative Branching narrative Transmedia narrative Only story, driven by Lots of story, little Lots of story, lots of creator/producer. interactivity. Paths interactivity. Narrative Single media predetermined by inﬂuenced by both platform. creator/producer. audience and creator/ producer.
Entertainment as a shared experience
Social experience Mass Share the experience audience, active with others participation, sustained narrative Forums ARGs Casual Twitter multiplayer games MMOs iTV Passive participation Active participation Sit back and watch the Play a role in driving story unfold and inﬂuencing story Single VOD player Webisodes games TV Individual experience Experience entertainment by yourself
Deﬁning characteristics of transmedia 1.
Content is originated by one or few visionaries. 2. Cross-media rollout is planned early in life of franchise. 3. Content is distributed to three or more media platforms. 4. Content is unique and not repurposed across platforms. 5. Content is based on single vision for story world. 6. Effort is vertical across company, third parties and licensees. 7. Rollout features audience participatory elements. - Jeff Gomez, Starlight Runner Entertainment
CARMEN SANDIEGO (1985-2001) • Media
franchise that taught geography, history, and science to over 18 million kids • Brand in market for over 15 years • #1 educational software line for kids ages 9-14 • Universal appeal and popularity with kids, parents and teachers • Over 1 million licensed products sold yearly • Product known in over 30 countries CONFIDENTIAL / CIE, Central Institute for Exploration and Seek Your Own Proof are copyrights of Rocketfuel Productions Inc. Last updated: Oct 2009
OUR GOALS 1. Transmedia approach
to building a kids brand 2. Sustainable narrative that doesn’t rely on broadcast as driver 3. Social community play within a safe online environment 4. Integrate real world activity 5. Smart entertainment 6. Clear path to revenue via subscription and licensable IP
THE CIE EXPERIENCE An original
brand Subscription Real world activities and narrative based online at museums and universe community historic locations Story driven experience $4.95 per month $9.95 per book sold $49.95 per year at retail Core community experience Enhanced o ine experience