THE NEW BREED OF STORYTELLERS
By Ken Bautista
SMPIA Showcase 2009




                                by salvege
INTRODUCTION.
TRANSMEDIA.
WELCOME TO THE CIE.
THE NEW BREED.
Q&A.
INTRODUCTION.

U of A Education grad, 1999

Interactive creative director @ Hotrocket and RED

Founder and CEO of CIE: See...
Fast Growth Grand Prize Winner       President/Chair
TEC VenturePrize                     Digital Alberta
Alberta         ...
TRANSMEDIA.
Transmedia entertainment
uses multiple media platforms to
immerse and activate mass
audiences in a narrative driven
univer...
An evolution in interactive storytelling




Linear narrative        Branching narrative     Transmedia narrative

Only st...
Entertainment as a shared experience
                                                    Social experience                ...
Defining characteristics of transmedia


1. Content is originated by one or few visionaries.
2. Cross-media rollout is plan...
From Fast Company, May
                 2008
WELCOME TO THE CIE.
CARMEN SANDIEGO (1985-2001)
                •       Media franchise that taught geography, history, and
                  ...
OUR GOALS
1. Transmedia approach to building a kids brand
2. Sustainable narrative that doesn’t rely on broadcast as drive...
THE CIE EXPERIENCE




An original brand         Subscription                Real world activities
and narrative          ...
THE NEW BREED OF STORYTELLERS.
01




     The new breed of creative will win.



                                           Joss Whedon
02




     Know next gen audiences.

                                by The Lightworks
03




     Be everywhere audiences are.



                                    by kk+
04




     Create shared experiences.



                                  XBOX Live 1vs100
05




     Embrace and respect the crowd.




                                      by Ms. Abitibi
06




     Think brand. And then own it.
07




     Brand and narrative must be extensible.




                                       Blast map from "Lost"
08




     All parts have relevance.




                                 Graphic novels from "Heroes"
09




     Monetizing is making stu that people buy.




                                             by havchr
10




     Stay hungry, stop crying, and hustle.



                                             by jerryballoch
Transmedia peeps you should talk to

stitchmedia.ca
phantomcompass.com
thesecretlocation.com
fourthwallstudios.com
campfire...
Q&A.
THANKS.
CEO & Creative Director / Seek Your Own Proof
ken@seekyourownproof.com

Associate Creative Director, Interactive /...
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
The New Breed of Storytellers
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The New Breed of Storytellers

  1. THE NEW BREED OF STORYTELLERS By Ken Bautista SMPIA Showcase 2009 by salvege
  2. INTRODUCTION. TRANSMEDIA. WELCOME TO THE CIE. THE NEW BREED. Q&A.
  3. INTRODUCTION. U of A Education grad, 1999 Interactive creative director @ Hotrocket and RED Founder and CEO of CIE: Seek Your Own Proof, an online community for kids ages 8-12. Organizing chair of Startup Edmonton, artsScene Edmonton, TEDx Edmonton, and Digital Alberta
  4. Fast Growth Grand Prize Winner President/Chair TEC VenturePrize Digital Alberta Alberta artsScene Edmonton Startup Edmonton TEDx Edmonton Best of Show Fusion Digital Media Venture Forum Vancouver Board/Advisory Member Alberta Film Advisory Council nextMEDIA Winner, Pitch It! Ban New Media Institute KidScreen International Summit Canadian Interactive Alliance New York Canadian Heritage Trade Team for New Media Marketing Award of Distinction Jury Member Alberta Business Awards Canadian New Media Awards Alberta AMPIA Awards Ontario Media Development Corporation Most Promising Company Canadian New Media Awards Speaker/Panelist Toronto nextMEDIA, Ban Television Festival Hong Kong Digital Entertainment Leadership TELUS Innovation Fund Recipient Forum Canadian Film Centre Ban New Media Institute Toronto Vancouver International Digital Festival
  5. TRANSMEDIA.
  6. Transmedia entertainment uses multiple media platforms to immerse and activate mass audiences in a narrative driven universe.
  7. An evolution in interactive storytelling Linear narrative Branching narrative Transmedia narrative Only story, driven by Lots of story, little Lots of story, lots of creator/producer. interactivity. Paths interactivity. Narrative Single media predetermined by influenced by both platform. creator/producer. audience and creator/ producer.
  8. Entertainment as a shared experience Social experience Mass Share the experience audience, active with others participation, sustained narrative Forums ARGs Casual Twitter multiplayer games MMOs iTV Passive participation Active participation Sit back and watch the Play a role in driving story unfold and influencing story Single VOD player Webisodes games TV Individual experience Experience entertainment by yourself
  9. Defining characteristics of transmedia 1. Content is originated by one or few visionaries. 2. Cross-media rollout is planned early in life of franchise. 3. Content is distributed to three or more media platforms. 4. Content is unique and not repurposed across platforms. 5. Content is based on single vision for story world. 6. Effort is vertical across company, third parties and licensees. 7. Rollout features audience participatory elements. - Jeff Gomez, Starlight Runner Entertainment
  10. From Fast Company, May 2008
  11. WELCOME TO THE CIE.
  12. CARMEN SANDIEGO (1985-2001) • Media franchise that taught geography, history, and science to over 18 million kids • Brand in market for over 15 years • #1 educational software line for kids ages 9-14 • Universal appeal and popularity with kids, parents and teachers • Over 1 million licensed products sold yearly • Product known in over 30 countries CONFIDENTIAL / CIE, Central Institute for Exploration and Seek Your Own Proof are copyrights of Rocketfuel Productions Inc. Last updated: Oct 2009
  13. OUR GOALS 1. Transmedia approach to building a kids brand 2. Sustainable narrative that doesn’t rely on broadcast as driver 3. Social community play within a safe online environment 4. Integrate real world activity 5. Smart entertainment 6. Clear path to revenue via subscription and licensable IP
  14. THE CIE EXPERIENCE An original brand Subscription Real world activities and narrative based online at museums and universe community historic locations Story driven experience $4.95 per month $9.95 per book sold $49.95 per year at retail Core community experience Enhanced o ine experience
  15. THE NEW BREED OF STORYTELLERS.
  16. 01 The new breed of creative will win. Joss Whedon
  17. 02 Know next gen audiences. by The Lightworks
  18. 03 Be everywhere audiences are. by kk+
  19. 04 Create shared experiences. XBOX Live 1vs100
  20. 05 Embrace and respect the crowd. by Ms. Abitibi
  21. 06 Think brand. And then own it.
  22. 07 Brand and narrative must be extensible. Blast map from "Lost"
  23. 08 All parts have relevance. Graphic novels from "Heroes"
  24. 09 Monetizing is making stu that people buy. by havchr
  25. 10 Stay hungry, stop crying, and hustle. by jerryballoch
  26. Transmedia peeps you should talk to stitchmedia.ca phantomcompass.com thesecretlocation.com fourthwallstudios.com campfiremedia.com starlightrunner.com smithandtinker.com narrativedesign.org cross-mediaentertainment.com patriciahandschiegel.tumblr.com
  27. Q&A.
  28. THANKS. CEO & Creative Director / Seek Your Own Proof ken@seekyourownproof.com Associate Creative Director, Interactive / RED The Agency kbautista@redtheagency.com Mobile: 780 993 8794 Twitter: @kenbautista LinkedIn: www.linkedin.com/in/kenbautista Facebook: www.facebook.com/kenbautista seekyourownproof.com redtheagency.com kenbautista.com

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