XML-Native Production: A Return on Investment Case Study

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A discussion of how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic. In particular, changes to traditional production operations that yield financial benefits for existing products while preparing processes and staff to handle XML-based workflows are covered.

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  • Page makeup is called output rendering for web and courseware…and is much easier than for books
  • Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
  • Variables mean that designers can apply variety from title to title that does not impact the reuse of the content.
  • Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
  • Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
  • Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
  • Overall considerations that don’t really affect the decisions here: Push/pull Product/ database driven
  • XML-Native Production: A Return on Investment Case Study

    1. 1. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]
    2. 2. Cengage Learning: Total Revenue $1.8B Gale International Academic & Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world.  These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Cengage Learning Overview
    3. 3. Global Production and Manufacturing Services Vendor Management Technology <ul><li>Rights & Permissions </li></ul><ul><li>Indexing & Metadata </li></ul><ul><li>Copy Editing </li></ul><ul><li>Art & Design </li></ul><ul><li>Composition & Transformation </li></ul><ul><li>Content Management </li></ul><ul><li>Inventory Management </li></ul><ul><li>Print Purchasing </li></ul><ul><li>Paper Purchasing </li></ul><ul><li>Identification </li></ul><ul><li>Selection </li></ul><ul><li>Development </li></ul><ul><li>Business Analysis </li></ul><ul><li>Production Technology </li></ul>Manufacturing Production
    4. 4. Initiatives Vendor Management Technology <ul><li>Divisional consolidation </li></ul><ul><li>Production automation </li></ul><ul><li>Design standardization </li></ul><ul><li>R&P process integration </li></ul><ul><li>Metadata standards </li></ul><ul><li>Divisional consolidation </li></ul><ul><li>Demand planning </li></ul><ul><li>Inventory planning process </li></ul><ul><li>Vendor consolidation (print, prepress, image vendors, photo-research) </li></ul><ul><li>Offshoring (India, China) </li></ul><ul><li>Requirements planning (Prepress, Print, Paper) </li></ul><ul><li>Enterprise system usage </li></ul><ul><li>Content management system </li></ul><ul><li>Rights management system </li></ul>Manufacturing Production <ul><li>Manuscript standards </li></ul><ul><li>Certified PDF workflow </li></ul><ul><li>Soft proofing </li></ul><ul><li>Standard rights basket </li></ul><ul><li>Performance standards </li></ul><ul><li>Compliance reporting (LCV, offshore, etc.) </li></ul><ul><li>SGML to XML conversion </li></ul><ul><li>XML standardization </li></ul><ul><li>Print on demand </li></ul><ul><li>XBITS </li></ul>
    5. 5. We’ve been achieving positive results PP&B Plate
    6. 6. The production process offers the most ongoing opportunity Authoring Page Makeup (Rendering) Design Indexing Editing Workflow Repository Products / Services
    7. 7. Our production automation project has a number of objectives <ul><li>Reduce costs </li></ul><ul><li>Support shift to digital products </li></ul><ul><li>Decrease time to market </li></ul><ul><ul><li>Initial product release </li></ul></ul><ul><ul><li>Revised versions </li></ul></ul><ul><li>Support shift to “pull” content models </li></ul><ul><li>Support design diversity </li></ul>
    8. 8. Processing alternatives Content Design Page Makeup Processing options <ul><li>Free form </li></ul><ul><li>Template </li></ul><ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Template </li></ul><ul><li>Mass-custom </li></ul><ul><li>Positioned </li></ul><ul><li>Flowed </li></ul><ul><li>Copy-fit </li></ul>
    9. 9. Mass customized stylesheets <ul><ul><li>Stylesheets built using “core” design </li></ul></ul><ul><ul><li>Variables allow low-cost modifications per book </li></ul></ul><ul><ul><ul><li>Type style, size, color </li></ul></ul></ul><ul><ul><ul><li>Part and Chapter Opener backgrounds </li></ul></ul></ul><ul><ul><ul><li>Box rules </li></ul></ul></ul><ul><ul><ul><li>Box backgrounds </li></ul></ul></ul>Variables provide flexibility at a fraction of the cost
    10. 10. Mass customized stylesheets = design flexibility One stylesheet, two designs: many more possible
    11. 11. The problem with mass customization: pedagogical variation and unanticipated elements These are all from a single title!
    12. 12. Processing alternatives Content Design Page Makeup Processing options <ul><li>Free form </li></ul><ul><li>Template </li></ul><ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Template </li></ul><ul><li>Mass-custom </li></ul><ul><li>Positioned </li></ul><ul><li>Flowed </li></ul><ul><li>Copy-fit </li></ul>Traditional <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>
    13. 13. Processing alternatives Content Design Page Makeup Processing options <ul><li>Free form </li></ul><ul><li>Template </li></ul><ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Template </li></ul><ul><li>Mass-custom </li></ul><ul><li>Positioned </li></ul><ul><li>Flowed </li></ul><ul><li>Copy-fit </li></ul>Traditional <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>Traditional offshore <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>
    14. 14. Processing alternatives Content Design Page Makeup Processing options <ul><li>Free form </li></ul><ul><li>Template </li></ul><ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Template </li></ul><ul><li>Mass-custom </li></ul><ul><li>Positioned </li></ul><ul><li>Flowed </li></ul><ul><li>Copy-fit </li></ul>Traditional <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>Traditional offshore <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>Automated offshore <ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Flowed </li></ul>
    15. 15. Processing alternatives Content Design Page Makeup Processing options <ul><li>Free form </li></ul><ul><li>Template </li></ul><ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Template </li></ul><ul><li>Mass-custom </li></ul><ul><li>Positioned </li></ul><ul><li>Flowed </li></ul><ul><li>Copy-fit </li></ul>Traditional <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>Traditional offshore <ul><li>Free form </li></ul><ul><li>Custom </li></ul><ul><li>Positioned </li></ul>Automated offshore <ul><li>Schema </li></ul><ul><li>Custom </li></ul><ul><li>Flowed </li></ul>Fully-automated offshore <ul><li>Template or schema </li></ul><ul><li>Mass-custom </li></ul><ul><li>Flowed </li></ul>
    16. 16. Offshoring and automation are the obvious choice
    17. 17. Addition of fixed costs provides a more complete strategy
    18. 18. XML-Native Production: A Return on Investment Case Study The Challenge of Electronic Publishing September 15, 2008 Ken Brooks SVP, Global Production & Manufacturing Services [email_address]

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