Digital Print Platforms / Solutions

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A discussion of how print-on-demand (POD) and digital printing fit within the supply chain of a higher education publisher.

A discussion of how print-on-demand (POD) and digital printing fit within the supply chain of a higher education publisher.

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  • 1. Digital Print Platforms / Solutions
    A Digital Print Primer for Book Printers, Thought Leadership Workshop
    August 5, 2010
    Ken Brooks
    SVP, Global Production & Manufacturing Services
    ken.brooks@cengage.com
  • 2. The supply chain is growing more complex
    2
    Supply
    Side
    Demand
    Side
    Make-to-Stock
    Supply
    Demand
    Make-to-Order (short-run, one-off)
    Supply
    Demand
    Configure-to-Order (Custom)
    CMS
    Demand
    Supply
  • 3. There’s a Make-to-Stock / Make-to-Order breakeven
    3
    Make to Stock
    TCO
    per
    Unit
    Make to Order
    0
    Print Order Quantity
  • 4. Manufacturing Strategy – 4c
    4
  • 5. Manufacturing Strategy – 1c
    5
  • 6. Goal: balance unit cost with the cost of long range planning risk
    Lifetime
    Total Cost
    Min
    LTC
    Cost per Unit
    Mfg
    Risk
    Low
    Low
    Months supply
    Planning Risk Cost
    Manufacturing Unit Cost
    6
  • 12. There are three principal cost levers…
    7
    Reduce Manufacturing Cost Basis
    Manage Planning Risk
    Optimize Print Strategy
    Lifetime
    Total Cost
    C
    Cost per Unit
    B
    A
    Mfg
    Risk
    Average Months Supply
    …all of which are impacted by POD.
  • 13. There are a few scenarios in which POD is easily justified.
    • Print run below breakeven
    Slow moving titles (including custom/CTO)
    End of life titles
    Sampling
    • Waiting for a print run to arrive
    8
    Number of Titles
    0
    Copies Sold per Year
  • 14. Fully supporting POD requires substantial change.
    9
  • 15. There are also process capability issues to resolve…
  • 16. Digital Print Platforms / Solutions
    A Digital Print Primer for Book Printers, Thought Leadership Workshop
    August 5, 2010
    Ken Brooks
    SVP, Global Production & Manufacturing Services
    ken.brooks@cengage.com