Transforming the Business of Publishing
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Transforming the Business of Publishing

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Operations executives at large publishers require 3 core competencies to succeed in the digital future.

Operations executives at large publishers require 3 core competencies to succeed in the digital future.

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  • Transition: There are three core competencies that can drive significant benefits…
  • Transition: Let’s look at process management first. There are many processes required in a successful business. The one that is getting most of the attention these days, deservedly so, is product development
  • Aligns with capabilities…take formatting, for example: easiest example of this is paging.
  • In summary, some things to remember

Transforming the Business of Publishing Transforming the Business of Publishing Presentation Transcript

  • International Digital Publishing Forum
    Digital Book 2011, May 23, 2011
    Transforming the Business of Publishing
    Ken Brooks, Jr.
    ken.brooks@cengage.com
  • Digital products are breaking the steady state relationship between revenue, product investment, and cash
    • Revenues from old products falling off, with some level of reinvestment required to keep it from being precipitous
    • Reduction in realized price from digital is far exceeding the cost of goods benefit
    • New and different products, channels and business models are required
    • New product investment doesn’t yield immediate results
    How do we keep revenue and cash growing in the face of these dynamics?
  • Three critical core competencies
  • Process Management: Product Development
  • Processes are comprised of capabilities.
    Plan
    Execute
    Level 0
    Business
    Capabilities
    Control
    Business Functionality and Processes
    Level 1
    Business
    Capabilities
    Business
    Process
    Add
    Tags
    Index
    Edit Content
  • Capabilities can be executed by vendors.
    Strategic Purchasing of Capabilities
    Vendor Management Process
    • Standardize expectations
    • Consolidate volume and services
    • Negotiate hard on mutual expectations
    • Manage performance both ways
    • Share benefits from continuous improvement
  • Capabilities are also the basis of technology management
    Plan
    Execute
    Level 0
    Business
    Capabilities
    Control
    Business Functionality and Processes
    Level 1
    Business
    Capabilities
    Business
    Process
    Add
    Tags
    Index
    Edit Content
    Services/
    Applications
    Authoring
    Structuring
    Semantic
    Tagging
    Technology Implementations
    Data Structure
    (Logical)
    DocBook, QTI, etc.
    MarkLogic, Oracle, etc.
    Data Platform
    (Physical)
  • Summary Themes
    • Architectural thinking: start with the end in mind
    • Move incrementally toward the vision
    • Improve existing processes as a way to get to the future
    • Incremental investment
    • It’s not just the product – plan process as you plan product
    • Your vendors are your partners
    • Technology
    • Use agile development approaches for both product and process technology
    • Utilize standards everywhere: product, process, data structures
    • Buy, don’t build
    • Measure obsessively
  • International Digital Publishing Forum
    Digital Book 2011, May 23, 2011
    Transforming the Business of Publishing
    Ken Brooks, Jr.
    ken.brooks@cengage.com