Social Media Marketing Strategy - Dow Kokam

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Social Media Marketing Strategy - Dow Kokam

  1. 1. Who is Dow Kokam? • Formed in 2009 • Owned by the Dow Chemical Company, TK Advanced Battery LLC and Groupe Industriel Marcel Dassault • Provide "economically viable" battery solutions for: • Transportation, defense, industrial and medical industries
  2. 2. Challenges & Goals • Challenges - Dow Kokam, as battery provider must balance: • Battery power, Lifetime, Safety, Energy, Cost • Goals - To be the top-of-mind lithium ion battery provider across varying industries, Dow Kokam must: • Market knowledge and manufacturing expertise • Viable, scalable, large-format battery technology
  3. 3. Campaign Theme"Combined Strengths, Magnified Results" - Foundation for future success Social Media Engagement Online Video/Photo Strategy Google Website Optimizer Google Analytics
  4. 4. Social Media Engagement • Facebook • Power Promotions • Ads • Twitter • Giveaways
  5. 5. Online Video/Photo Strategy YouTube, Vimeo, Flickr Industry-specific, weekly videos Tailored application of battery technology to fit customer needs Extreme/captivating applications of battery technology
  6. 6. Google Website Optimizer • Address the appeal and functionality of website: • Test varying page layouts to boost conversion rates • Revise content to avoid circularity: • Test varying content and content layout
  7. 7. Google Analytics Determine how users: Find the website Navigate through the website Become customers
  8. 8. Budget Recommendations • $   5K - Social Media Engagement • $ 70K - Online Video/Photo Strategy • Free - Google Website Optimizer • Free - Google Analytics
  9. 9. Proposed Timeline • 90-day proposal: • Constant contact with target market • Enhancing engagement to increase ROI • Increased SEO and conversion rates
  10. 10. Effective Execution • Understand consumer base • Combine social media strategies to magnify results • Easily accessible website with appealing and functional web copy

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