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Edit! If you can, edit your writing the next day to be most effective.
bcit.ca only: If it has already appeared in print, the guideline is to try and cut the text by 50% if it is to appear online. Less important or background information can always be offered on a related page.
Review. Read over work before sending it for publication, ask someone else to review it, and look at numbers and names closely. Typos, inconsistencies, and other errors make readers question the authority of documents, and even of BCIT as an institution.
Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge , Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.
A link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Consider common misspellings as additions to your keyword lists.
It is also important to discard potential keywords that are not likely to be used in a search, especially if they do not contribute to your content. If you add all of the words, it will dilute the importance of each keyword, so select well.
Meta tags – they’re ignored IF AND ONLY IF the keywords do not appear in the content.
You must also unconditionally, absolutely, positively have keywords (and certainly sufficient content containing them) throughout your body section.
Body heading (H1, H2…).
Write effective headlines: the first 3 words should carry information. E.g. “ Tall traveller’s curse in the hotel” V.S. “ Coping with tall traveller’s curse”. Allow the users to predict what they’ll see.
ALT attribute (Carefully reword your keyword list to read as sentences, and place them in the ALT attributes of your image tags as appropriate to the image and page. Do not stuff keywords into ALT attributes; they should be short and to the point.)
Be descriptive (e.g. Instead of “click here for more information”, try “Visit xxxxxx section for more information”)