-webtreats Social Media Implementation: Plans, Goals and Strategy This presentation: http://j.mp/bcitsmJune15
Our Team Today Kemp Edmonds Social Media Educator BCIT.ca Kempedmonds.com Mark Smiciklas Digital Strategist IntersectionConsulting.com DIG360.com Our behind the scenes team: BCIT Television & Broadcast staff and students
SMARTER Goals Specific Measurable Attainable Relevant Time Bound Evaluate Re-evaluate
Examples: SMART Social Media Goals Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels Increase FB Fans by X members in 8 weeks Increase Twitter mentions 300% in 6 months Increase interactions on FB page by 5/week*
Some FREE Tools Website Monitoring: Google Analytics Social Posts: Hootsuite (Ow.ly) Link Distribution: J.mp Facebook: Insights/Ads Email: Mail Chimp or Constant Contact Monitoring Google: Alerts Social Net Monitoring: Social Mention Dashboard: Netvibes Video: YouTube Insights, Flickr Stats
Always be Monitoring/Measuring Yes you can measure and monitor everything!
We need a framework A pragmatic approach using metrics based on sound business objectives It maximizes understanding about the value of social marketing efforts Most importantly it delivers tangible results
Be Integral to the Community Raise Awareness Twitter Mentions Web Traffic from Social Sites Social Mentions
How to Measure:(measure over time) Twitter Mentions: http://search.twitter.com http://tweetbeep.com Lots of paid tools out there ADVANCED: Your mentions/your mentions + all competitor mentions Social Mentions: http://socialmention.com http://alerts.google.com http://netvibes.com Website Traffic from Social Sites: http://analytics.google.com Sources: Facebook, Twitter, YouTube, etc. BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
Special Thanks to:BCIT School of BusinessBCIT TelevisionMark SmiciklasJeremiah Owyangand Altimeter Group
Social Media Workshop - July Thursdays July 15th & 22nd 1:00PM – 5:30PM BCIT’s Downtown Campus Hands-on training with Kemp Edmonds Perfecting your plan and setting your path Cost: $289 http://bcit.ca/mdia0045 - Sign up today!