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Social Media Implementation: Plans, Goals and Strategy

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  • Lazy things on facebook and twitter post
  • Transcript

    • 1. -webtreats
      Social Media Implementation: Plans, Goals and Strategy
      This presentation: http://j.mp/bcitsmJune15
    • 2. Our Team Today
      Kemp Edmonds
      Social Media Educator
      BCIT.ca
      Kempedmonds.com
      Mark Smiciklas
      Digital Strategist
      IntersectionConsulting.com
      DIG360.com
      Our behind the scenes team:
      BCIT Television & Broadcast staff and students
    • 3.
    • 4. Today let’s talk about
      Goals
      How Social Media fits in
      Frameworks & Planning
      Execution
      Examples
    • 5. How to get started?
      Have SMARTER Goals
    • 6. SMARTER Goals
      Specific
      Measurable
      Attainable
      Relevant
      Time Bound
      Evaluate
      Re-evaluate
    • 7. Examples: SMART Social Media Goals
      Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months
      Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels
      Increase FB Fans by X members in 8 weeks
      Increase Twitter mentions 300% in 6 months
      Increase interactions on FB page by 5/week*
    • 8. The Marketing Funnel
      Altimeter Group 2010
    • 9. Some FREE Tools
      Website Monitoring: Google Analytics
      Social Posts: Hootsuite (Ow.ly)
      Link Distribution: J.mp
      Facebook: Insights/Ads
      Email: Mail Chimp or Constant Contact
      Monitoring Google: Alerts
      Social Net Monitoring: Social Mention
      Dashboard: Netvibes
      Video: YouTube Insights, Flickr Stats
    • 10.
    • 11. Always be Monitoring/Measuring
      Yes you can measure and monitor everything!
    • 12. We need a framework
      A pragmatic approach using metrics based on sound business objectives
      It maximizes understanding about the value of social marketing efforts
      Most importantly it delivers tangible results
    • 13. Mark makes it easyOriginal with Details
    • 14. Another Framework
      Altimeter Group 2010
    • 15. By: TheBristolKid
    • 16. The Framework Begins with Goals
      Licensed for use under Creative Commons License
    • 17. ...From Goals Stem Objectives
      Licensed for use under Creative Commons License
    • 18. ...Then Measures of Success
      Licensed for use under Creative Commons License
    • 19. And Finally Execution
      Licensed for use under Creative Commons License
    • 20. The Framework in Practice
      Altimeter Group 2010
    • 21. Simon Sinek’s TED TALK on Inspiring Leadership
    • 22. Apply Simon Sinek’s model for inspirational leadership
      WHY
      HOW
      WHAT
      Original by: Altimeter Group 2010
    • 23.
      • Company Goals= Vision - WHY
      • 24. Business Objectives = Strategy - WHY
      • 25. Measures of Success KPI = Management - HOW
      • 26. Operational Tactics = Execution - WHAT
    • The Framework Is a Process
      Licensed for use under Creative Commons License
    • 27. A Social Marketing Example...
      Be Integral to the Community
      Raise Awareness
      Twitter
      Mentions
      Web Traffic from Social Sites
      Social
      Mentions
    • 31. How to Measure:(measure over time)
      Twitter Mentions:
      http://search.twitter.com
      http://tweetbeep.com
      Lots of paid tools out there
      ADVANCED: Your mentions/your mentions + all competitor mentions
      Social Mentions:
      http://socialmention.com
      http://alerts.google.com
      http://netvibes.com
      Website Traffic from Social Sites:
      http://analytics.google.com
      Sources: Facebook, Twitter, YouTube, etc.
      BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
    • 32. Another Example...
      Develop affinity with target audiences
      Increase
      Engagement
      New fans,
      Followers
      Readers,
      Watchers
      Web Traffic from Social Sites + 2min
      Comments,
      Shares,
      Likes, Replies
    • 36.
    • 37.
    • 38. http://www.google.com/images?q=social+media+logos&hl=en&gbv=2&tbs=isch:1&sa=N&start=20&ndsp=20
    • 39.
    • 40. Different Ecosystems
      Stagger Timing
      Distribute Content
      Different Language
      Different Timing
    • 41. Same Content, Different Ecosystem…
    • 42. Different Language, Different Timing.
    • 43.
    • 44. Keep your base in mind
    • 45. The Key:Bridging the Social Media Gap
    • 46. Small Business Branding Session
      • Friday June 25th - 9am to 12pm
      • 47. BCIT’s Downtown Campus
      • 48. 555 Seymour Street RM# 750
      • 49. Neil Belenkie, COO, GrowthPoint Group
      • 50. Cost: $40
      604-412-7651 to reserve your seat today!!
    • 51. Special Thanks to:BCIT School of BusinessBCIT TelevisionMark SmiciklasJeremiah Owyangand Altimeter Group
    • 52. Social Media Workshop - July
      Thursdays July 15th & 22nd
      1:00PM – 5:30PM
      BCIT’s Downtown Campus
      Hands-on training with Kemp Edmonds
      Perfecting your plan and setting your path
      Cost: $289
      http://bcit.ca/mdia0045 - Sign up today!

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