Social Media Implementation: Plans, Goals and Strategy

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  • 1. -webtreats
    Social Media Implementation: Plans, Goals and Strategy
    This presentation: http://j.mp/bcitsmJune15
  • 2. Our Team Today
    Kemp Edmonds
    Social Media Educator
    BCIT.ca
    Kempedmonds.com
    Mark Smiciklas
    Digital Strategist
    IntersectionConsulting.com
    DIG360.com
    Our behind the scenes team:
    BCIT Television & Broadcast staff and students
  • 3.
  • 4. Today let’s talk about
    Goals
    How Social Media fits in
    Frameworks & Planning
    Execution
    Examples
  • 5. How to get started?
    Have SMARTER Goals
  • 6. SMARTER Goals
    Specific
    Measurable
    Attainable
    Relevant
    Time Bound
    Evaluate
    Re-evaluate
  • 7. Examples: SMART Social Media Goals
    Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months
    Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels
    Increase FB Fans by X members in 8 weeks
    Increase Twitter mentions 300% in 6 months
    Increase interactions on FB page by 5/week*
  • 8. The Marketing Funnel
    Altimeter Group 2010
  • 9. Some FREE Tools
    Website Monitoring: Google Analytics
    Social Posts: Hootsuite (Ow.ly)
    Link Distribution: J.mp
    Facebook: Insights/Ads
    Email: Mail Chimp or Constant Contact
    Monitoring Google: Alerts
    Social Net Monitoring: Social Mention
    Dashboard: Netvibes
    Video: YouTube Insights, Flickr Stats
  • 10.
  • 11. Always be Monitoring/Measuring
    Yes you can measure and monitor everything!
  • 12. We need a framework
    A pragmatic approach using metrics based on sound business objectives
    It maximizes understanding about the value of social marketing efforts
    Most importantly it delivers tangible results
  • 13. Mark makes it easyOriginal with Details
  • 14. Another Framework
    Altimeter Group 2010
  • 15. By: TheBristolKid
  • 16. The Framework Begins with Goals
    Licensed for use under Creative Commons License
  • 17. ...From Goals Stem Objectives
    Licensed for use under Creative Commons License
  • 18. ...Then Measures of Success
    Licensed for use under Creative Commons License
  • 19. And Finally Execution
    Licensed for use under Creative Commons License
  • 20. The Framework in Practice
    Altimeter Group 2010
  • 21. Simon Sinek’s TED TALK on Inspiring Leadership
  • 22. Apply Simon Sinek’s model for inspirational leadership
    WHY
    HOW
    WHAT
    Original by: Altimeter Group 2010
  • 23.
    • Company Goals= Vision - WHY
    • 24. Business Objectives = Strategy - WHY
    • 25. Measures of Success KPI = Management - HOW
    • 26. Operational Tactics = Execution - WHAT
  • The Framework Is a Process
    Licensed for use under Creative Commons License
  • 27. A Social Marketing Example...
    Be Integral to the Community
    Raise Awareness
    Twitter
    Mentions
    Web Traffic from Social Sites
    Social
    Mentions
  • 31. How to Measure:(measure over time)
    Twitter Mentions:
    http://search.twitter.com
    http://tweetbeep.com
    Lots of paid tools out there
    ADVANCED: Your mentions/your mentions + all competitor mentions
    Social Mentions:
    http://socialmention.com
    http://alerts.google.com
    http://netvibes.com
    Website Traffic from Social Sites:
    http://analytics.google.com
    Sources: Facebook, Twitter, YouTube, etc.
    BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
  • 32. Another Example...
    Develop affinity with target audiences
    Increase
    Engagement
    New fans,
    Followers
    Readers,
    Watchers
    Web Traffic from Social Sites + 2min
    Comments,
    Shares,
    Likes, Replies
  • 36.
  • 37.
  • 38. http://www.google.com/images?q=social+media+logos&hl=en&gbv=2&tbs=isch:1&sa=N&start=20&ndsp=20
  • 39.
  • 40. Different Ecosystems
    Stagger Timing
    Distribute Content
    Different Language
    Different Timing
  • 41. Same Content, Different Ecosystem…
  • 42. Different Language, Different Timing.
  • 43.
  • 44. Keep your base in mind
  • 45. The Key:Bridging the Social Media Gap
  • 46. Small Business Branding Session
    • Friday June 25th - 9am to 12pm
    • 47. BCIT’s Downtown Campus
    • 48. 555 Seymour Street RM# 750
    • 49. Neil Belenkie, COO, GrowthPoint Group
    • 50. Cost: $40
    604-412-7651 to reserve your seat today!!
  • 51. Special Thanks to:BCIT School of BusinessBCIT TelevisionMark SmiciklasJeremiah Owyangand Altimeter Group
  • 52. Social Media Workshop - July
    Thursdays July 15th & 22nd
    1:00PM – 5:30PM
    BCIT’s Downtown Campus
    Hands-on training with Kemp Edmonds
    Perfecting your plan and setting your path
    Cost: $289
    http://bcit.ca/mdia0045 - Sign up today!