Uses of social technologies in business

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This deck was presented to BCIT's Communications educators at Professional Development Day June 1st, 2010.

This deck was presented to BCIT's Communications educators at Professional Development Day June 1st, 2010.

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  • 1. Uses of social technologies in business Kemp Edmonds BCIT School of Business http://j.mp/kempbcitcommpd
  • 2. Defining Social Technologies
    • Trust the brain trust:
    • http://en.wikipedia.org/wiki/Social_media
    • http://en.wikipedia.org/wiki/Social_software
    • http://en.wikipedia.org/wiki/Social_networks
  • 3. What’s on the menu
    • Tools
    • Uses of social technologies in business
  • 4.
    • Engage:
      • customers
      • targets
      • publics
    • Public & Media Relations
    • Customer Service
    • Marketing
    • Create Evangelists
    • Reach influencers
  • 5. Internal Collaboration
    • Company Social network
    • Enterprise micro blogging
    • Collaboration Tool
    • Knowledge Base
    • Mobile Productivity
    • Attach files to posts
  • 6. Monitor & Measure
    • They are free and work
    • Get students started
    • Lead to larger paid versions in the workplace
      • Omniture
      • Radian6
  • 7. What’s working for big business?
  • 8. Big is different
    • Driving social media with big budgets
    • Integrating social media with other marketing
    • Dedicated human resources
    • Experienced and existing systems
    • Capacity
  • 9. Thought Leadership
  • 10. Social Media Press Release
  • 11. Open Up Everything
  • 12. Crowdsourcing
  • 13. Enterprise Social Networks
  • 14. What’s Working for Small Business?
  • 15. Connecting Authentically
  • 16. Building real life Community
  • 17. Trying new things
  • 18. Being a hub
  • 19. Actively engaging the community
  • 20. Global Community
  • 21. Answering Questions: Hidden Benefits
  • 22. Creative Communications
  • 23. Listening and Engaging – PR & CS
  • 24. Access Niche Markets
  • 25. 4 essential traits for Social Media success in your career
    • Develop authentic relationships
    • Be a digital trendsetter
    • Take risks
    • Give back
  • 26. Please contact me
    • [email_address]
    • http://kempedmonds.com
    • http://twitter.com/kempedmonds
    • More Slidedecks from talks I’ve given:
    • http://slideshare.net/kempedmonds
    • This slidedeck: http://j.mp/kempbcitcommpd