Uses of social technologies in business

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This deck was presented to BCIT's Communications educators at Professional Development Day June 1st, 2010.

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Uses of social technologies in business

  1. 1. Uses of social technologies in business Kemp Edmonds BCIT School of Business http://j.mp/kempbcitcommpd
  2. 2. Defining Social Technologies <ul><li>Trust the brain trust: </li></ul><ul><li>http://en.wikipedia.org/wiki/Social_media </li></ul><ul><li>http://en.wikipedia.org/wiki/Social_software </li></ul><ul><li>http://en.wikipedia.org/wiki/Social_networks </li></ul>
  3. 3. What’s on the menu <ul><li>Tools </li></ul><ul><li>Uses of social technologies in business </li></ul>
  4. 4. <ul><li>Engage: </li></ul><ul><ul><li>customers </li></ul></ul><ul><ul><li>targets </li></ul></ul><ul><ul><li>publics </li></ul></ul><ul><li>Public & Media Relations </li></ul><ul><li>Customer Service </li></ul><ul><li>Marketing </li></ul><ul><li>Create Evangelists </li></ul><ul><li>Reach influencers </li></ul>
  5. 5. Internal Collaboration <ul><li>Company Social network </li></ul><ul><li>Enterprise micro blogging </li></ul><ul><li>Collaboration Tool </li></ul><ul><li>Knowledge Base </li></ul><ul><li>Mobile Productivity </li></ul><ul><li>Attach files to posts </li></ul>
  6. 6. Monitor & Measure <ul><li>They are free and work </li></ul><ul><li>Get students started </li></ul><ul><li>Lead to larger paid versions in the workplace </li></ul><ul><ul><li>Omniture </li></ul></ul><ul><ul><li>Radian6 </li></ul></ul>
  7. 7. What’s working for big business?
  8. 8. Big is different <ul><li>Driving social media with big budgets </li></ul><ul><li>Integrating social media with other marketing </li></ul><ul><li>Dedicated human resources </li></ul><ul><li>Experienced and existing systems </li></ul><ul><li>Capacity </li></ul>
  9. 9. Thought Leadership
  10. 10. Social Media Press Release
  11. 11. Open Up Everything
  12. 12. Crowdsourcing
  13. 13. Enterprise Social Networks
  14. 14. What’s Working for Small Business?
  15. 15. Connecting Authentically
  16. 16. Building real life Community
  17. 17. Trying new things
  18. 18. Being a hub
  19. 19. Actively engaging the community
  20. 20. Global Community
  21. 21. Answering Questions: Hidden Benefits
  22. 22. Creative Communications
  23. 23. Listening and Engaging – PR & CS
  24. 24. Access Niche Markets
  25. 25. 4 essential traits for Social Media success in your career <ul><li>Develop authentic relationships </li></ul><ul><li>Be a digital trendsetter </li></ul><ul><li>Take risks </li></ul><ul><li>Give back </li></ul>
  26. 26. Please contact me <ul><li>[email_address] </li></ul><ul><li>http://kempedmonds.com </li></ul><ul><li>http://twitter.com/kempedmonds </li></ul><ul><li>More Slidedecks from talks I’ve given: </li></ul><ul><li>http://slideshare.net/kempedmonds </li></ul><ul><li>This slidedeck: http://j.mp/kempbcitcommpd </li></ul>

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