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State of Social Media 2013
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State of Social Media 2013

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Presented April 25th, 2013 to CPRS Northern Lights.

Presented April 25th, 2013 to CPRS Northern Lights.

Published in: Education, Technology, Business

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  • 1. The State of Social Media 2013available now: j.mp/kempcprsCreated for the CPRS Northern LightsBy: Kemp Edmonds
  • 2. Important Questions• Is your website ready to receive and convert?• Do you have positive testimonials?• Do you have a blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.Social Media often comes last and should.
  • 3. Social surpassing email
  • 4. Time spent online• It’s Mobile• It means Business
  • 5. It’s Mobile
  • 6. Who is using what?
  • 7. It means business2013 B2B Marketing Survey
  • 8. What’s the ROI of your phone?
  • 9. Social Media ROIROITime
  • 10. REACHBASEENGAGEMENTCONVERSIONKemp’s MeasurementPhilosophy
  • 11. What are people measuring?
  • 12. REACHBASEENGAGEMENTCONVERSION2013 B2B Marketing Survey
  • 13. Strategy trumps tacticsintersectionconsulting.com
  • 14. 16The Inside-Out Strategy
  • 15. 17Begin with Goals…
  • 16. 18...From Goals StemObjectives
  • 17. 19...Then Measures of Success
  • 18. Last comes the execution
  • 19. Breaking it down
  • 20. Essential Tools
  • 21. When getting started…• What are your business objectives?• Where does your audience gather?• Social Networks are great for Networking• Be human. Interact. Build Trust.PR Specific:• Media personalities are on Twitter• Next level influencers are there too• Build your army of advocates
  • 22. Q & A• Special Thanks to Jessica Quinn• kempedmonds.com• @kempedmonds• This Presentation: j.mp/kempcprs• More Presentations: j.mp/kempslides• How many people accessed thepresentation?j.mp/kempcprs+