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Social Media Metrics and ROI
 

Social Media Metrics and ROI

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A 30 minute presentation to higher education professionals at the Case 8 Conference in Vancouver February 23rd, 2011.

A 30 minute presentation to higher education professionals at the Case 8 Conference in Vancouver February 23rd, 2011.

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  • You can measure it. Do you have the time to spend hours measuring ROI. As a small business owner you will know the ROI.

Social Media Metrics and ROI Social Media Metrics and ROI Presentation Transcript

  • Social Media Metrics/ROI
    with Kemp Edmonds
    This presentation:
    j.mp/kempcase8
  • It’s young. There’s growth.
    87% know of
    7% have an account
    88% know of
    40% have an account
    -Pew Internet Research (US), Feb. 2010.
  • Important Questions
    Is your website ready to receive and convert?
    Do you have positive customer testimonials?
    Do you have blog?
    Respond to emails? Answer the phone?
    Are you listening? Listening comes first.
    Social Media often comes last and should
    -Kyle James, doteduguru.com
  • Be the town crier for your community
  • Cradle to GraveTracking
    kempe.me/kempslides
  • Are we asking the right questions?
  • Learn from the best
    or die like the rest
    Jeremiah Owyang - Altimeter
    Web-Strategist.com
    Slideshare.net/jeremiah_owyang
  • Breaking it down
  • What is the value of your numbers?
  • Social Media ROI
  • Thank You
    Connect:
    @kempedmonds
    kempedmonds@gmail.com
    Learn:
    kempedmonds.com
    slideshare.net/kempedmonds