Social Media for Beginner's: Personal Branding and Marketing

Web 2.0 – Social Media:A beginner’s guide to the big three
Why you should start using social media
What it can do for you?
How to get started using it.
Created by: Kemp Edmonds 2009

What is Web 2.0?
Changing trends in the use of World Wide Web
Technology and web design with an aim to enhance:
Creativity
Communications
Secure information
Sharing
Collaboration
Web functionality

Web 2.0 has led to...
Evolution of web-based culture communities
Example services:
Facebook and MySpace – social networking sites
YouTube and Flickr - video and picture sharing sites
Wikipedia – user-generated information: wikis
Blogs and Video blogs
Twitter – Micro-blogging
LinkedIn - Professional Networking
These are... SOCIAL MEDIA

What is Social Media?
Services that focus on building online communities
Where people...
Who share interests & activities, or
Who are interested in exploring the interests and activities of others.
Social media services provide ways for users to interact, such as e-mail and instant messaging.

Social Networking - See the power

Why is it important to use and understand social media?
Free OR Inexpensive
It is where the people are
Build relationships
Build contacts
Build sales
Find a job
Find a mentor
Find advice
Build your business
Build your brand
Connect with your audience and customers

Why you should be using Social Media
3 of 5 Canadians are on Facebook
Consumers are moving online to buy and browse
It is inexpensive or free if you do it yourself
Old advertising paradigms are losing effectiveness
Drive traffic to your website or business 24/7

How the Internet completes your Marketing circle

4 Steps to setup your Twitter/Facebook/LinkedIn
Allot time to sign-up and setup each personal profile on each site [15 – 45 minutes]
Use onsite walkthroughs to complete your profile
Use Google to search for step-by-step walkthroughs if necessary
Add your contacts to your network. You can always remove people so add away!

LinkedIn – Business & Marketing
The Social Media Office
Be Professional
Online Resume
Find important contacts through your contacts

LinkedIn – First Steps
Fill in as much of your profile as possible
Import and search for contacts to add through Outlook, Gmail, Hotmail.
Monitor your profile completion meter
Update your status with business work
Seek out important contacts through your connections. Make an introduction request
Put LinkedIn logo on your next business card

Facebook – Social & Business
Its a party, fun
Connect with friends old and new
Invite friends to events or be invited to events
Become a fan and become part of a group
Be careful what you post, People are checking it for hiring. *Photo Stalker*
Advertise, promote and grow your business/brand

Facebook – First Steps
Decide: Personal or Personal/Professional?
Setup your account
Create events or fan pages to add value
Join personal and/or professional groups and company/fan pages.
You can be a Fan of a brand not a ‘Friend’
Post links for your contacts interest whether professional or personal

Twitter – Social & Marketing
Like The Internet
Permanence
Public Domain
Build your Personal or Professional brand
Monitor competition, brand, products and prospects

Landing on Twitter.com
CLICK

Twitter - Create Your Account
USE Your Real Name - friends/ colleagues find you
USE a descriptor or nickname w/o spaces

See if your friends are on Twitter
Done? Click.
Some people Twitter recommends
Search by name

Settings
Change homepage style
Add a Pic!
Use Web-Resume,
Website/Blog
OR LinkedIn
Put something here to let people know u!
Add location!
Do you want to hide your updates from the world?

Personal Twitter Branding
Advanced: contact @kempedmondsabout your custom Twitter background

Twitter Language
@_______ - public message directed @_______
Direct Messages (DMs) a private msgs like email
RT – Retweet, a repost of another’s tweet
Twitter Search or TweetGrid

http://search.twitter.comLive search results from Twitter
TOP TIP: Search for: “@yourname” to see who is sending you public messages
Most popular topics NOW

http://tweetgrid.com -9 X Twitter Search updated in real time

Using Social Media when:CHANGING JOBS
Brand or rebrand yourself
Follow recruiters
Search for job postings
Search for job related keywords
Search the company, products & competitors
INTERACT!

That’s a brief overview...
Thanks for your attendance and attention
Any Questions?
For more information tweet: @kempedmondsor email kempedmonds@gmail.comanytime.