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Social Media Fails & Flails

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A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control. …

A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.

This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds

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  • 1. Social Media Fails & Flails collected and categorized by @KempEdmonds
  • 2. 1. Wrong Account 2. Who’s Driving? 3. Rules & Regulations 4. Warning: Politically Incorrect 5. Out of Control Have example to add? Contact me: kemp@kempedmonds.com Fails & Flails are presented in this order:
  • 3. Wrong account. Brand damaged
  • 4. Wrong account…
  • 5. Wrong account. Made right
  • 6. Could this be recovered from?
  • 7. Only with prompt, frank honesty
  • 8. Spelling counts!
  • 9. WHO IS DRIVING?
  • 10. Don’t give your keys to the intern
  • 11. Manage change or it will manage you
  • 12. Don’t let the robots drive
  • 13. Double check scheduled messages *this was posted during a controversy over horsemeat in Tesco beef products.
  • 14. Double check scheduled messages *posted following Aurora cinema massacre
  • 15. If you can’t keep cool. Keep out.
  • 16. If all else fails blame hackers
  • 17. If that fails pick a fight
  • 18. There are rules and laws
  • 19. Know the law or lose your job *this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t have been released under FINRA/SEC regulations for publicly traded companies.
  • 20. A guarantee is a promise. Deliver
  • 21. Deliver on promises *angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was supposed to on their Facebook page.
  • 22. No rights. No use.
  • 23. Know of which you speak first
  • 24. Some things aren’t funny. Ever.
  • 25. Disasters can be a disaster
  • 26. A disaster is not a joke
  • 27. A disaster is not for promotion
  • 28. Tragedy is not for hashtag jacking
  • 29. Hashtag jacking: a worst practice
  • 30. Know thy trending topics!
  • 31. National tragedies are not on
  • 32. Insensitivity hurts brands. Bad.
  • 33. Donations for likes is a no no
  • 34. Donations for retweets are worse
  • 35. Asking in memoriam is in bad taste
  • 36. Tragedy is a no fly zone
  • 37. Comments on war no more?
  • 38. Political turmoil is not for selling
  • 39. Or is it... *these are the stats from the link in the last slide
  • 40. “I've always used my platform to provoke dialogue about important issues including HIV-AIDS, war and homelessness. I'm well aware of the risks that come with this approach and if this encourages further awareness and discussion about critical issues then all the better.” - Kenneth Cole.
  • 41. Out of Control #SMCvanFF
  • 42. Perception is beyond control
  • 43. Honest responses are not
  • 44. You cannot control the crowd #dumb Hashtag jacking; not just for companies
  • 45. You cannot control the #crowd
  • 46. You cannot control employees
  • 47. You CAN control what happens next
  • 48. Don’t be a hypocrite
  • 49. You can’t run. You can’t hide.
  • 50. You REALLY can’t control employees
  • 51. You can control how you respond
  • 52. I could not believe this one.
  • 53. You really cannot control customers
  • 54. THANK YOU! I’ll try to update this presentation a few times a year and upload the newest version to SlideShare. If you find any examples of poor social media use drop me a line: kemp@kempedmonds.com Twitter: @KempEdmonds