Social Media Fails & Flails

1,152 views
812 views

Published on

A collection of Social Media fails and flails categorized into 5 different categories: Wrong Account, Rules and Regulations, Who's driving?, Politically Incorrect, and Out of Control.

This collection was built in early 2013. I'd love to update the collection. Please send any additional examples to kemp@kempedmonds.com or via twitter @kempedmonds

Published in: Social Media
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,152
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
9
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Fails & Flails

  1. 1. Social Media Fails & Flails collected and categorized by @KempEdmonds
  2. 2. 1. Wrong Account 2. Who’s Driving? 3. Rules & Regulations 4. Warning: Politically Incorrect 5. Out of Control Have example to add? Contact me: kemp@kempedmonds.com Fails & Flails are presented in this order:
  3. 3. Wrong account. Brand damaged
  4. 4. Wrong account…
  5. 5. Wrong account. Made right
  6. 6. Could this be recovered from?
  7. 7. Only with prompt, frank honesty
  8. 8. Spelling counts!
  9. 9. WHO IS DRIVING?
  10. 10. Don’t give your keys to the intern
  11. 11. Manage change or it will manage you
  12. 12. Don’t let the robots drive
  13. 13. Double check scheduled messages *this was posted during a controversy over horsemeat in Tesco beef products.
  14. 14. Double check scheduled messages *posted following Aurora cinema massacre
  15. 15. If you can’t keep cool. Keep out.
  16. 16. If all else fails blame hackers
  17. 17. If that fails pick a fight
  18. 18. There are rules and laws
  19. 19. Know the law or lose your job *this was posted by a CFO and revealed information(“Good numbers”) that shouldn’t have been released under FINRA/SEC regulations for publicly traded companies.
  20. 20. A guarantee is a promise. Deliver
  21. 21. Deliver on promises *angry customers when Taco Bell’s Dorito Taco didn’t actually come out the day they said it was supposed to on their Facebook page.
  22. 22. No rights. No use.
  23. 23. Know of which you speak first
  24. 24. Some things aren’t funny. Ever.
  25. 25. Disasters can be a disaster
  26. 26. A disaster is not a joke
  27. 27. A disaster is not for promotion
  28. 28. Tragedy is not for hashtag jacking
  29. 29. Hashtag jacking: a worst practice
  30. 30. Know thy trending topics!
  31. 31. National tragedies are not on
  32. 32. Insensitivity hurts brands. Bad.
  33. 33. Donations for likes is a no no
  34. 34. Donations for retweets are worse
  35. 35. Asking in memoriam is in bad taste
  36. 36. Tragedy is a no fly zone
  37. 37. Comments on war no more?
  38. 38. Political turmoil is not for selling
  39. 39. Or is it... *these are the stats from the link in the last slide
  40. 40. “I've always used my platform to provoke dialogue about important issues including HIV-AIDS, war and homelessness. I'm well aware of the risks that come with this approach and if this encourages further awareness and discussion about critical issues then all the better.” - Kenneth Cole.
  41. 41. Out of Control #SMCvanFF
  42. 42. Perception is beyond control
  43. 43. Honest responses are not
  44. 44. You cannot control the crowd #dumb Hashtag jacking; not just for companies
  45. 45. You cannot control the #crowd
  46. 46. You cannot control employees
  47. 47. You CAN control what happens next
  48. 48. Don’t be a hypocrite
  49. 49. You can’t run. You can’t hide.
  50. 50. You REALLY can’t control employees
  51. 51. You can control how you respond
  52. 52. I could not believe this one.
  53. 53. You really cannot control customers
  54. 54. THANK YOU! I’ll try to update this presentation a few times a year and upload the newest version to SlideShare. If you find any examples of poor social media use drop me a line: kemp@kempedmonds.com Twitter: @KempEdmonds

×